In this episode, you’ll learn why proactive hormone testing can be life-changing for women — and how it can give you more options, clarity, and peace of mind for your future.
Svetlana Grinchenko, Co-Founder and Chief Business Officer at Strawberry Health, shares her journey from a corporate career at PwC and leading a successful community startup for tech professionals to building a mission-driven health-tech company focused on proactive hormonal health for women.
We discuss:
• Why most women’s health and fertility care is reactive instead of proactive
• How at-home, pain-free hormone testing works and what insights it can reveal
• The myths and misinformation around fertility timelines
• How to interpret hormone results to make informed decisions about your health and life
• The surprising role community plays in women’s health journeys
She began her career at PwC, later scaling a successful community platform for tech professionals, before channeling her expertise into building strategic partnerships and driving growth at Strawberry Health. Fueled by a passion for transforming women’s health through data-driven insights, Svetlana is committed to making hormone testing accessible, actionable, and impactful for women across the U.S.
Originally from Russia and now based in the Bay Area, she juggles startup life, motherhood, health-forward self-care, and the occasional reality check about “work-life balance.” Ask her about dogs, weightlifting, longevity hacks, Oura Ring sleep scores — or join her on the never-ending quest for the perfect croissant.
Whether you’re in your 20s, 30s, or 40s, this episode will challenge how you think about your body, your timeline, and your options.
About Svetlana Grinchenko:
- joinstrawberry.com
About Federico Ramallo ✨👨💻🌎
🚀 Software Engineering Manager | 🛠 Founder of DensityLabs.io & PreVetted.ai | 🤝 Connecting 🇺🇸 U.S. teams with top nearshore 🌎 LATAM engineers
- 💼 https://www.linkedin.com/in/framallo/
- 🌐 https://densitylabs.io
- ✅ https://prevetted.ai
🎙 PreVetted Podcast 🎧📡
- 🎯 https://prevetted.ai/podcast
- 🐦 https://x.com/PrevettedPod
- 🔗 https://www.linkedin.com/company/prevetted-podcast
00:00 Introduction to Strawberry Health and Svetlana Grinchenko
05:57 The Importance of Women's Hormonal Health
15:02 Understanding At-Home Hormone Testing
21:59 The Paradigm Shift in Women's Health
29:44 Empowering Women Through Knowledge
37:54 Challenges in Building Strawberry Health
41:02 Vision for the Future of Fertility Care
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