Have you ever tried to make the right choice—only to find out later you didn’t have the full picture? Whether it’s picking a healthy meal or choosing the “eco-friendly” product off the shelf, too often we rely on labels that tell only part of the story. Now imagine being a company trying to choose suppliers—where one misstep could mean reputational damage, regulatory risk, or contributing to climate change. With more than 75% of a company’s emissions buried deep in the supply chain, transparency isn’t just a nice-to-have. It’s essential.
In today’s episode of Preview of Tomorrow, Mike Lake speaks with Kirsten Lunoe and Charlie Bennel of Green the Chain. Their platform is helping businesses cut through the noise and uncover suppliers who are truly aligned with their sustainability goals—turning supply chains from hidden risks into powerful tools for climate action.
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