A recent study in Texas found that, in local governmental elections, the first name listed on the ballot earns an average of ten percentage points more than the last name on the ballot. This is no coincidence, as it turns out that many voters simply chose a random name if they’re unfamiliar with a particular election. With an average of only 19% of eligible voters casting a vote in their local elections at all, municipal governments rely that much more heavily on those who do vote. It has become clear that voter education is an important yet widely ignored issue that will threaten both local and national governmental structures if we continue how we have in the past.
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