PRGN Presents: News & Views from the Public Relations Global Network

In this thought-provoking episode, Gilbert Manirakiza talks about the importance of executive involvement in information sharing and communication efforts. Senior executives play a crucial role in brand reputation, as they are the ones who carry the voice of the brand. However, many executives feel nervous or restricted in this role. They often express concerns about engaging publicly due to fears of personal scrutiny or potential ...

One of the key roles PR professionals play is that of a counselor, advising clients and offering suggestions on how they should approach various communication challenges. However, PR practitioners are not the only counselors that clients have available. Attorneys also provide counsel to clients, especially in times of crisis.

Dominique Biquard discusses how the collaboration between PR and legal counsel is essential in guiding clie...

The word "transformation" is often used to describe the process companies go through as they seek to evolve and meet the shifting demands of the market. But what does transformation truly mean, and how can we effectively evoke change in our own businesses and help others navigate their own transformational journeys?

In this episode, Bradly Howland shares his thinking about transformation as a multi-layered process of organizational ...

In the world of event planning, sustainability has become an increasingly important consideration. The concept of sustainability goes beyond simply recycling or using eco-friendly materials. It encompasses a broader framework known as "the triple bottom line," which focuses on the impact of events on the planet, people, and profit.

In this thought-provoking discussion with Danielle Dickinson, an expert in event-based strategies, we...

The world is constantly evolving, and businesses need to adapt quickly and stay ahead of the curve to ensure success in the future. Nick Leighton discusses the priorities that marketing managers need to consider as they adapt to new challenges. He emphasizes the importance of talent acquisition and retention, the need to adapt to hybrid work environments, the evolving nature of marketing, the role of technology and AI, and the urge...

The rise of disinformation, mal-information, and misinformation is a growing concern in Canada, just as it is in the United States and other countries. The Institute of Public Relations recently published a study highlighting the significant gap that exists between the sources responsible for combating disinformation and how well they are actually doing it. In this episode, David Wills, a Toronto-based public relations expert, tal...

"Lobbying is not about buying influence. It's about building relationships."

Natacha Clarac discusses the importance of ethical and professional lobbying and how it is different from public relations. She explains that in the European context, lobbying is an open and democratic process that involves many stakeholders, including businesses and NGOs, in policymaking.

About the Guest

Natacha Clarac is managing director of Athenora Consul...

The media landscape in Israel is diverse and competitive, with various TV channels, print newspapers, and technology-focused media outlets. It's important to choose the right outlet, angle, and journalist for a story to be successful with PR in Israel.

Hanan Kamir explains that multinational companies should be aware of the need to adapt their message for the Israeli market. He emphasizes the need for "transcreation," not just tran...

Many companies seeking to hire a public relations firm will simply say "we want to build our image," thinking that will automatically increase their sales. But that's rarely the case. How can you make sure a PR or marketing campaign generates new business?

In this episode, Leeza Hoyt explains that the role of public relations is more than just getting on the front page of a newspaper. She emphasizes the need for clear-cut goals and...

For B2B companies, clearly expressing your complex sales message or service offerings can be difficult. Oftentimes, the industry speak can be quite generic, which means finding the right content framework that will make your business stand out is all the more important for driving home conversions.

Finding it hard to come up with the right message? Exhausted by the time and resources it takes to get a week’s worth of social posts c...

No company ever wants to experience a crisis, but what should happen when a crisis does occur? In this episode, Nick Leighton discusses what PR and communications professionals should do for their clients in the event of a crisis.

“Crisis” is in the eye of the beholder, and so the first question to ask is, “Are we actually in a crisis?” Various stakeholders will disagree on whether a crisis is occurring or not, and that not all cri...

“Prior preparation prevents poor performance." Planning for the future is key to creating a successful organization and is an important factor to consider when making decisions.

But what about a company crisis? A crisis is often evaluated by how the CEO or management handle it - but usually it runs deeper than that. How should how organizational leadership and boards of directors properly prepare for unexpected future situations?

In ...

PR 4.0 has arrived. Are you ready for it?

For this episode, we're joined by Andy See from Perspective Strategies in Malaysia. Andy explains his concept of PR 4.0, which is the idea that consumers and stakeholders now take an active role in the process of news and information sharing. Businesses and brands must adjust to this new way of thinking and use it to their advantage to create content that is engaging and encourages people t...

Marketing Artificial Intelligence (AI) is the use of advanced technologies such as machine learning, natural language processing and computer vision to automate and improve marketing tasks and processes.

What are its benefits to marketers and public relations professionals? Should professional communicators be worried about their jobs? What are some steps communicators can take to get started with marketing artificial intelligence?

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We live in challenging times, and people everywhere are on edge, living in a state of chronic stress. Inflation, war, and natural disasters cause people to worry about their lives, their livelihoods, their loved ones, and their future.

How should brands, corporations and professional communicators participate in the global conversation when people are so sensitive and divided?

For Ieva Naujalyte, the answer is to "Be tasteful, be p...

Companies around the world are facing increased pressure from investors, customers, and other stakeholders to measure and report their Environmental, Social, and Governance (ESG) performance.

In this episode, Michael Diegelmann urges business leaders to think about the impact their corporate practices are having on communities around them and on the planet as a whole. He stresses the importance of acting now, as it is "five minutes...

ESG, AI and innovation are three major trends that will shape 2023 for communications professionals, says David Fuscus, CEO of Xenophon Strategies.

In this episode, David discusses the importance of ESG (Environmental, Social, and Governance) programs, which are becoming an increased focus for corporations across the globe.

He emphasizes the need for corporations to be transparent and honest about their environmental and social res...

What are the benefits of bringing together resources outside of the traditional public relations services to enhance client relationships? Looking at non-traditional practitioners not only make sense in a tight labor market, but it gives you the opportunity to offer more counseling services to your clients.

About the Guest

David Fuscus is CEO of Xenophon Strategies, a Washington, DC based communications and sustainability firm that...

Succession planning is a process not an event. But when the succession includes family members, how do you ensure a smooth process without upsetting the family dynamic?

About the Guests

Amanda Hill is CEO of Three Box, where she counsels Fortune 500 companies and meteoric brands with strategic communications. She holds the Accredited in Public Relations credential and degrees from Baylor University and The University of Texas at Aus...