Both B2B and B2C customers are influenced by their e-commerce experiences. They want a seamless and easy digital experience with great service levels and delivery, and the same applies to pricing. There's a lot of pressure on distribution companies, who typically sit in the middle of that value chain, to up their game and compete more effectively in a space that's become very tight.
Join Gabe Smith and Stephanie Yee, Management Consultant at Bain & Company, as they discuss how by looking at and learning from other industries, and applying some of their principles, you can achieve innovation and, at the same time, optimize the path to meeting customer expectations.
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