Printed Circuit
Welcome to The Printed Circuit, a Siemens Podcast. Hosted by Stephen Chavez, each episode will focus on trends, challenges, and opportunities across the printed circuit engineering industry. Topics range from achieving supply chain resilience, to learning PCB design best practices.
Episodes
What if the wrong click turned out to be the right one? And once you’re in the industry, how do you build a process that lets a lean team of 15 manage more than 2,000 unique circuit board products without it all falling apart?
What you’ll learn…
(00:50) Are Halvorsen’s role at Microchip and his team’s mission building eval boards and EVKs for new silicon products
(04:00) How Microchip’s Trondheim team manages high-mix...
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December 12, 2025 • 30 mins
How do you train the next generation of PCB engineers when the veterans are retiring faster than they can be replaced?
And what happens when the lessons learned in the Marine Corps become the blueprint for building defense-grade electronics?
What you’ll learn…
(00:40) Tim’s journey from Marine Corps captain to CEO of Timberwolf Tech LLC
(02:30) The state of U.S. defense electronics and why skills shortages threaten national s...
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October 14, 2025 • 28 mins
How do you keep pace with rising PCB complexity while ensuring scalability and innovation?
What you’ll learn…
(00:40) David Haboud’s career journey and what drew him to Siemens
(02:50) Aligning personal vision with Siemens mission of digital transformation and sustainability
(04:50) The role of a technical audience manager in amplifying customer voices
(07:00) Why integrated ecosystems outperform siloed toolchains
(08:40) T...
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August 14, 2025 • 19 mins
How do you enable seamless PCB design collaboration for globally distributed teams without sacrificing security or IP control?
What you’ll learn…
How cloud connectivity supports asynchronous design reviews across time zones
Why web-based 2D/3D visualization is a game changer for non-EDA stakeholders
How BOM integration and real-time supply chain data reduce redesign risk
Best practices for balancing access...
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April 29, 2025 • 30 mins
What happens when you fabricate the wrong version of a board because someone skipped the process? It’s a nightmare scenario—and it’s more common than you think. But there’s a solution: PLM integration.
In this episode of The Printed Circuit Podcast, host Steph Chavez is joined by Scott Claes, Senior Technical Marketing Engineer at Siemens, to explore how Product Lifecycle Management (PLM) systems can revolutionize PCB design workf...
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March 25, 2025 • 28 mins
Artificial Intelligence is everywhere, but what does it mean for PCB design? Will AI replace engineers, or will it be the ultimate tool for enhancing productivity and innovation?
In this episode of The Printed Circuit Podcast, host Steph Chavez sits down with André Alcalde, co-founder of CELUS, to explore the role of AI in PCB design and the broader electronics engineering landscape. As someone with a deep background in hardware d...
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January 23, 2025 • 14 mins
What does the changing workforce mean for the future of PCB design? How can intuitive software bridge the gap between retiring experts and incoming engineers?
In this episode of The Printed Circuit Podcast, host Steph Chavez welcomes Jerry Suiter, Chief Architect at Siemens, to discuss the evolution of PCB design tools. As the industry faces a generational shift, Siemens is at the forefront of creating intuitive user experiences th...
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December 10, 2024 • 33 mins
How is AI reshaping the PCB design landscape? What challenges are engineers and small businesses facing today, and how can advanced tools provide solutions?
In this episode of The Printed Circuit Podcast, host Steph Chavez from Siemens speaks with Antonio Becerra Esteban, Head of Customer Success at CELUS, about the transformative role of AI in PCB design.
They explore how AI tools, like the CELUS platform, help engineers move f...
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November 12, 2024 • 21 mins
What is Ultra High Density Interconnect (UHDi) technology, and why is it critical for modern PCB designs? How does collaboration between designers and fabricators ensure the success of UHDi boards?
In this episode of The Printed Circuit Podcast, host Steph Chavez from Siemens talks with Anaya Vardya, CEO of American Standard Circuits, about Ultra High Density Interconnect (UHDi) technology and its growing importance in industries ...
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October 29, 2024 • 16 mins
Can cloud technologies revolutionize how we approach electronics and PCB design? What role does AWS play in shaping the future of collaboration, security, and performance in this industry?
I’m your guest host, Matthew Walsh, filling in for Steph Chavez this week, and in this episode, we sit down with Adam Cabler, Chief Cloud Architect at Siemens Electronic Board Systems. Adam shares his extensive experience with EDA software devel...
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September 26, 2024 • 25 mins
Can seamless ECAD/MCAD collaboration revolutionize your PCB designs? How can women in engineering shape this bright future and lead the charge in challenging industry norms?
I’m your host, Steph Chavez, and in this episode, we take a deep dive into the world of ECAD/MCAD collaboration with industry experts Charlene McCauley and Terrie Duffy. They share their vast experience working on complex PCB designs for major companies like D...
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June 25, 2024 • 30 mins
Design reuse in Electronic Design Automation (EDA) involves leveraging existing designs to speed up development, reduce risks, and ensure quality. By reusing proven circuitry and IP, engineers save time, lower costs, and maintain high standards across projects.
I’m your host, Steph Chavez. In this episode, we will explore design reuse methodologies in EDA. I’m thrilled to have my dear friends, Andre Mosley, a Marketing Development...
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May 30, 2024 • 22 mins
RF PCB design involves the creation of printed circuit boards that manage high-frequency signals for radio frequency and microwave applications, ensuring optimal performance and minimal interference.
I’m your host, Steph Chavez. Today, we're delving into the fascinating world of RF PCB design
with our guest Per Viklund, Director of IC Packaging and RF Product Lines at Siemens.
In this episode, you will learn about the unique cha...
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May 7, 2024 • 48 mins
From voltage droops that threaten system stability to electromagnetic interference that disrupts signal integrity, engineers face countless obstacles in their quest for optimal Power Distribution Network (PDN) performance.
I’m your host, Steph Chavez, today, we're diving into power integrity and designing Power Distribution Networks (PDNs) with our guest, Daniel Beeker. From his transformative journey under industry giants like ...
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April 16, 2024 • 21 mins
Traditional printed circuit board (PCB) designs frequently encounter constraints in space optimization and weight reduction, particularly in compact electronic devices. However, by seamlessly integrating rigid and flexible PCB elements into a unified entity, Rigid-Flex PCB design presents a revolutionary solution for electronic system architecture.
I'm your host, Steph Chavez, and today, we dive deep into the fascinating realm of ...
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March 6, 2024 • 34 mins
The concept of Manufacturing-Driven Design (MDD) represents a shift towards validating manufacturing requirements during the design phase, empowering designers to ensure both electrical and manufacturing needs are met.
I’m your host, Steph Chavez, and for this episode, I have two industry experts: Max Clark, Product Strategy and Technology Director at Siemens, and Gerry Partida, Vice President of Technology at Summit Interconnect....
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February 2, 2024 • 23 mins
Neglecting EMC compliance during PCB design might cause days of distress during re-design, delaying other important product development milestones. However, by incorporating some straightforward checks and best practices, PCBs have a greater chance of meeting expensive EMC compliance standards in a minimum number of tests.
I’m your host, Steph Chavez, and here to join me is John Kraemer, an electromagnetic compatibility engineer w...
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November 21, 2023 • 31 mins
Simply put, when it comes to PCB design software, design automation is the automation of specific tasks throughout your PCB design process. There are many functions or processes within PCB design that can be automated. But as much as benefits, there are typical roadblocks that you’ll see when moving toward design automation, such as having less control of the design and PCB designers being unfamiliar with the automated functions av...
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November 14, 2023 • 22 mins
In the ever-evolving landscape of IoT, the design of printed circuit boards stands as a cornerstone of innovation and a testament to the need for continuous learning and adaptation in this dynamic field.
I’m your host, Steph Chavez, and here to join me is Robert Turzo, principal hardware PCB designer for Pleora Technologies. Today, Robert Turzo shares his extensive experience in electronics design, highlighting his journey from h...
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October 17, 2023 • 15 mins
When it comes to multi-discipline integration, simply designing FPGAs and handing them over to PCB engineers isn't simply effective! it’s key to make sure that you're doing what you can to mitigate any redundant back-and-forth handoffs.
I’m your host, Steph Chavez, a Senior Product Marketing Manager with Siemens. And here to join me is Gary Lameris, Technical Marketing Engineer with Siemens. He will help us understand the importanc...
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