Printed Circuit

Printed Circuit

Welcome to The Printed Circuit, a Siemens Podcast. Hosted by Stephen Chavez, each episode will focus on trends, challenges, and opportunities across the printed circuit engineering industry. Topics range from achieving supply chain resilience, to learning PCB design best practices.

Episodes

July 14, 2026 46 mins
What if the part you approved in five minutes ends up costing your company ten million dollars down the line? What you’ll learn… (00:12) Why the Bill of Materials is quietly one of the biggest risk factors in electronics engineering (02:23) Eric Rimkeit's path from semiconductor procurement to HP commodity management to SupplyFrame (03:15) Ryan Chan's 20 years in supply chain strategy — and how SupplyFrame ...
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What you’ll learn… (00:46) Charlene and Terrie's origin story: a teacher, a career-changer, and 45 years of PCB experience (02:29) What concurrent design actually means — and the "chasing the sun" shift model (04:10) Why communication is the foundation of co-design — and what happens when it breaks down (05:57) The trust factor: building confidence in a teammate's work to hand it stra...
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What you’ll learn… (00:12) Why design reuse is energy conservation — and IP management is energy management (05:15) How the shift from physical tape-ups to CAD opened the door to reusable design data (08:09) The electric car analogy: charging cheap vs. designing under pressure (11:32) War stories from the field: reverse-engineering an F-14 Tomcat board and the square-pin-in-a-round-hole dis...
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What if the biggest bottleneck in hardware design isn't your engineer's skill — it's the sheer volume of manual work standing between a great idea and a working schematic? And once you decide to embrace AI-assisted design, how do you make sure the output is actually trustworthy enough to build from? What you’ll learn… (00:12) Why fragmented workflows hit SMB hardware teams hardest (02:39) The real c...
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What if the wrong click turned out to be the right one? And once you’re in the industry, how do you build a process that lets a lean team of 15 manage more than 2,000 unique circuit board products without it all falling apart? What you’ll learn… (00:50) Are Halvorsen’s role at Microchip and his team’s mission building eval boards and EVKs for new silicon products (04:00) How Microchip&rs...
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How do you train the next generation of PCB engineers when the veterans are retiring faster than they can be replaced? And what happens when the lessons learned in the Marine Corps become the blueprint for building defense-grade electronics? What you’ll learn… (00:40) Tim’s journey from Marine Corps captain to CEO of Timberwolf Tech LLC (02:30) The state of U.S. defense electronics and why skills shortages ...
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How do you keep pace with rising PCB complexity while ensuring scalability and innovation? What you’ll learn… (00:40) David Haboud’s career journey and what drew him to Siemens (02:50) Aligning personal vision with Siemens mission of digital transformation and sustainability (04:50) The role of a technical audience manager in amplifying customer voices (07:00) Why integrated ecosystems outperform siloed to...
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How do you enable seamless PCB design collaboration for globally distributed teams without sacrificing security or IP control? What you’ll learn… How cloud connectivity supports asynchronous design reviews across time zones Why web-based 2D/3D visualization is a game changer for non-EDA stakeholders How BOM integration and real-time supply chain data reduce redesign risk Best practices for bal...
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What happens when you fabricate the wrong version of a board because someone skipped the process? It’s a nightmare scenario—and it’s more common than you think. But there’s a solution: PLM integration. In this episode of The Printed Circuit Podcast, host Steph Chavez is joined by Scott Claes, Senior Technical Marketing Engineer at Siemens, to explore how Product Lifecycle Management (PLM) systems can revolu...
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Artificial Intelligence is everywhere, but what does it mean for PCB design? Will AI replace engineers, or will it be the ultimate tool for enhancing productivity and innovation? In this episode of The Printed Circuit Podcast, host Steph Chavez sits down with André Alcalde, co-founder of CELUS, to explore the role of AI in PCB design and the broader electronics engineering landscape. As someone with a deep background in hardware d...
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What does the changing workforce mean for the future of PCB design? How can intuitive software bridge the gap between retiring experts and incoming engineers? In this episode of The Printed Circuit Podcast, host Steph Chavez welcomes Jerry Suiter, Chief Architect at Siemens, to discuss the evolution of PCB design tools. As the industry faces a generational shift, Siemens is at the forefront of creating intuitive user experiences th...
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How is AI reshaping the PCB design landscape? What challenges are engineers and small businesses facing today, and how can advanced tools provide solutions? In this episode of The Printed Circuit Podcast, host Steph Chavez from Siemens speaks with Antonio Becerra Esteban, Head of Customer Success at CELUS, about the transformative role of AI in PCB design.  They explore how AI tools, like the CELUS platform, help engineers m...
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What is Ultra High Density Interconnect (UHDi) technology, and why is it critical for modern PCB designs? How does collaboration between designers and fabricators ensure the success of UHDi boards? In this episode of The Printed Circuit Podcast, host Steph Chavez from Siemens talks with Anaya Vardya, CEO of American Standard Circuits, about Ultra High Density Interconnect (UHDi) technology and its growing importance in industries ...
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Can cloud technologies revolutionize how we approach electronics and PCB design? What role does AWS play in shaping the future of collaboration, security, and performance in this industry? I’m your guest host, Matthew Walsh, filling in for Steph Chavez this week, and in this episode, we sit down with Adam Cabler, Chief Cloud Architect at Siemens Electronic Board Systems. Adam shares his extensive experience with EDA software...
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Can seamless ECAD/MCAD collaboration revolutionize your PCB designs? How can women in engineering shape this bright future and lead the charge in challenging industry norms? I’m your host, Steph Chavez, and in this episode, we take a deep dive into the world of ECAD/MCAD collaboration with industry experts Charlene McCauley and Terrie Duffy. They share their vast experience working on complex PCB designs for major companies ...
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June 25, 2024 30 mins
Design reuse in Electronic Design Automation (EDA) involves leveraging existing designs to speed up development, reduce risks, and ensure quality. By reusing proven circuitry and IP, engineers save time, lower costs, and maintain high standards across projects. I’m your host, Steph Chavez. In this episode, we will explore design reuse methodologies in EDA. I’m thrilled to have my dear friends, Andre Mosley, a Marketing...
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May 30, 2024 22 mins
RF PCB design involves the creation of printed circuit boards that manage high-frequency signals for radio frequency and microwave applications, ensuring optimal performance and minimal interference. I’m your host, Steph Chavez. Today, we're delving into the fascinating world of RF PCB design with our guest Per Viklund, Director of IC Packaging and RF Product Lines at Siemens.  In this episode, you will learn about the...
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From voltage droops that threaten system stability to electromagnetic interference that disrupts signal integrity, engineers face countless obstacles in their quest for optimal Power Distribution Network (PDN)  performance.  I’m your host, Steph Chavez, today, we're diving into power integrity and designing Power Distribution Networks (PDNs) with our guest, Daniel Beeker. From his transformative journey under indus...
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April 16, 2024 21 mins
Traditional printed circuit board (PCB) designs frequently encounter constraints in space optimization and weight reduction, particularly in compact electronic devices. However, by seamlessly integrating rigid and flexible PCB elements into a unified entity, Rigid-Flex PCB design presents a revolutionary solution for electronic system architecture. I'm your host, Steph Chavez, and today, we dive deep into the fascinating realm of ...
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The concept of Manufacturing-Driven Design (MDD) represents a shift towards validating manufacturing requirements during the design phase, empowering designers to ensure both electrical and manufacturing needs are met. I’m your host, Steph Chavez, and for this episode, I have two industry experts: Max Clark, Product Strategy and Technology Director at Siemens, and Gerry Partida, Vice President of Technology at Summit Interco...
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