Printing's Alive
Welcome to Printing's Alive—the podcast that explores everything print and beyond! From traditional techniques to modern innovations, we dive into how print shapes industries, businesses, and our everyday lives
Episodes
July 15, 2025 • 59 mins
In this episode of Printing’s Alive, Warren Werbitt sits down with AI strategist Alex “Northstar” Enache to explore how artificial intelligence is reshaping the print industry and empowering small businesses. Discover actionable AI insights, tools that boost productivity and sales, and practical strategies to improve work-life balance and client relationships. Learn how to overcome common AI myths, embrace a data-and-intuition mind...
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July 8, 2025 • 56 mins
In this episode of Printing's Alive, Warren Werbitt is joined by futurist Elatia Abate to explore the evolving landscape of the printing industry. They discuss how to balance current strategies with future AI advancements and the importance of embracing change over linear thinking. Reflecting on lessons from COVID, they highlight the value of human interaction and maintaining a positive mindset. The conversation delves into AI's ro...
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July 1, 2025 • 62 mins
In this episode of Printing's Alive, Warren Werbitt chats with sales expert Bill Farquharson about the changing landscape of sales in the print industry. Bill highlights key traits for today's successful salespeople, like kindness and authenticity. They discuss managing ineffective salespeople, setting clear expectations, and the strategic use of LinkedIn and AI. The conversation also covers the importance of company support, under...
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June 24, 2025 • 55 mins
In this episode of Printing's Alive, Warren Werbitt and Tim Andrews discuss ASI's role in the promotional product space and its partnership with Printing United Alliance. Warren shares his experience as an ASI member, offering insights into integrating promo products into print businesses. They explore industry evolution, quality improvements, and the importance of educating printers. Topics include marketing strategies, dispelling...
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June 17, 2025 • 60 mins
In this episode of Printing's Alive, Warren Werbitt chats with Nick Gawreluk from Print Profit about print industry profitability. They discuss traditional vs. modern costing methods, contribution margins, and job profitability. Nick shares his industry challenges, highlighting the significance of sales, pricing strategy, and customer value. They also cover generational leadership, MIS integration, competitive pricing, and collabor...
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June 10, 2025 • 46 mins
In this episode of Printing’s Alive, Warren Werbitt—The Print Whisperer—is joined by marketing expert Amanda Bronowski to dive deep into marketing strategies tailored for the print industry. Discover Amanda’s journey, the most common marketing mistakes printers make, and why having a marketing playbook is essential for growth. Learn from a real-world case study on how an envelope manufacturer’s missteps in personalization and brand...
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June 3, 2025 • 57 mins
Join Warren Werbitt, Jules Van Sant, and Steve Falk in Episode 20 of Printing’s Alive as they explore the power of scholarships in print education. They discuss Canadian Print Scholarships and Graphics Scholarship Foundation (PGSF) and share personal industry experiences, highlighting strategies to engage youth and dispel misconceptions about print. The conversation delves into HR practices, the impact of modern technology, and the...
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May 27, 2025 • 56 mins
In this episode of Printing's Alive, Warren Werbitt is joined by Paul Stead, Georgina Hebbard, and Lara Vigar to delve into the Young People in Print (YPIP) initiative and its significance for the industry. The discussion covers the guests' backgrounds and their journey into print, highlighting programs like ASL's apprenticeship and the Printing Charity's Rising Stars. They explore the transition from social media to print, emotion...
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May 21, 2025 • 73 mins
In this episode of Printing's Alive, Warren Werbitt and guest Al Kennickell from Kennickell Group dive into the intersection of AI and business, starting with insights for family business owners and the transition to AI-driven operations. They discuss BoodleBox's innovative AI applications and explore AI's impact across various industries, including nonprofit work. The conversation highlights engaging younger generations with AI, o...
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May 13, 2025 • 64 mins
In Episode 17 of Printing’s Alive, Warren Werbitt dives into the evolving role of baby boomers in the printing industry and how their legacy is shaping its future. The conversation covers the impact of babyboomers.org, the generation’s relationship with emerging tech like AI, and the challenges of an aging workforce. Learn how mentorship, succession planning, and young professionals’ associations are helping bridge generational gap...
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May 6, 2025 • 73 mins
In this episode of Printing's Alive, Nile Said from GoOneUp joins to discuss his journey from a diverse background to becoming a coach, sharing personal insights into the evolution of coaching and his experiences with burnout. The conversation explores recognizing burnout signs, the critical role of self-care, and navigating a nervous breakdown through daily habits. Listeners learn about overcoming negativity bias with self-awarene...
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April 29, 2025 • 60 mins
In this episode of Printing's Alive, delve into creative marketing with a special guest as we explore video marketing highlights and the synergy between direct mail and digital marketing. The discussion emphasizes the importance of authenticity and taking risks, showcasing successful companies that have modernized the printing industry. Discover the impact of generational shifts on digital presence, employee-generated content, and ...
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April 22, 2025 • 46 mins
In this episode of Printing's Alive, Jessica DeCola from GPA shares her journey and challenges in the printing industry, emphasizing the growing leadership roles for women. She discusses her role at GPA, focusing on sustainability initiatives and the complexities of the industry. The conversation delves into the human and cultural aspects of sustainability and the mental health mission of the LinkedIn group "Sheet for Brains." Pers...
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April 15, 2025 • 57 mins
In this episode of Printing's Alive, Steve Metcalf unveils Imagine AI Live, inspired by a ChatGPT moment. Explore the need for business-driven AI conferences and how AI turns everyone into a startup, as Warren Werbitt suggests. Reflect on last year's event and discover this year's collaboration with Printing United, emphasizing AI's impact on marketing. Notable speakers tackle AI fears and job security. Delve into AI's role in auto...
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April 8, 2025 • 69 mins
In this episode of Printing's Alive, Mark Hahn delves into Graphic Arts Advisors' services and succession planning in the print industry. He outlines key steps for selling a print business, emphasizing timelines, advisor roles, future value, and human factors in acquisitions. Mark also tackles challenges in the due diligence process, ESOPs, family succession, and M&A trends, underscoring the need for specialized legal advice. He sh...
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April 1, 2025 • 63 mins
In this episode of Printing's Alive, Yehuda Niv from Spines.com discusses Spines' AI-based services and their impact on publishing and company growth. He contrasts AI with traditional publishing, highlighting benefits for authors and addressing misconceptions about AI and printed books. Warren shares insights on the industry's AI-driven evolution. Topics include Spines' market focus, brand strategies, collaboration with printing co...
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March 25, 2025 • 58 mins
In this episode of Printing's Alive, Jennifer McConnell from Royal Out West discusses her role and the company's innovative printing services, including sustainable sugar sheet paper. She highlights effective marketing strategies and PrintForward's training program, debunking the myth that print is dead. Jennifer explores Royal Out West's growth, investments in equipment, and staff development. She shares advice for women in the in...
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March 18, 2025 • 37 mins
In this episode of Printing's Alive, Jon Bailey from Precision Proco discusses the company's evolution, specialization, and commitment to a customer-centric approach. The conversation delves into innovation, the role of customer feedback in shaping marketing strategies, and the impact of company size on culture and leadership. John highlights the importance of employee engagement, the leadership approach, and their recruitment phil...
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March 11, 2025 • 43 mins
In this episode of Printing's Alive, Deborah Corn and Kelly Mallozzi discuss the transformative journey of Girls Who Print and the advantages of its nonprofit status. The conversation highlights the importance of mentorship in addressing the workforce crisis and tackling unconscious and gender biases in the printing industry. They share future plans to enhance inclusivity and the role of the industry in attracting talent, including...
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March 4, 2025 • 70 mins
In this episode of Printing's Alive, Gee Ranasinha from Kexino explores the intersection of behavioral science and marketing, highlighting the role of emotions and being remarkable in consumer behavior. The discussion covers print's impact in marketing, Super Bowl ad insights, recruitment challenges, and senior-level distrust in marketing. Gee and Warren discuss Hatteras' strategies, industry challenges, and the importance of custo...
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