Finding Design Nirvana

The pandemic caused us all to readjust our values and focus on what truly matters. It also forced us to alter how we communicate and innovate.

In this special episode of Prism, Dan Harden moderates a discussion with founders Fred Bould and Caroline Flagiello on how we can use the lessons from this experience to create an exciting new era of Design. The panel reveals:

• How to make the most of our newly realigned values, the work-life blur, and virtual creative collaborations
• Ways to implement the new design thinking that's emerged which values experiences, quality of life, and purpose
• The ideal vision of Design and the roadmap needed to get there

Listen in on their perspectives on how we can all find design nirvana.

Guests

Caroline Flagiello, founder of Akin, is an innovation expert with two decades of experience leading teams and designing for every kind of organization, from nascent startups to high profile Fortune 500 companies, in industries ranging from consumer electronics to fashion to food and beverage.

Fred Bould, founder of Bould Design, has collaborated with leading innovators such as Nest Labs, GoPro and Roku. Their work has met with both commercial and critical success. Recognition includes numerous IDEA, Core77, D&AD, and Red Dot Awards, as well as the Cooper Hewitt and SF MOMA Permanent Collection. Bould’s design solutions are noted for usability, simplicity, and elegance.

This episode of Prism was originally recorded as a live Whipsaw virtual event on July 28, 2021.

Episode Transcript

Dan Harden 0:07

Hello and welcome to Prism. Prism is a design oriented podcast hosted by me Dan harden, like a glass prism that reveals the color hidden inside white light. This podcast will reveal the inside story behind innovation, especially the people that make it happen. My aim is to uncover each guest unique point of view, their insights, their methods, or their own secret motivator, perhaps that fuels their creative genius.

Okay, hello, and welcome to finding design Nirvana. I'm Dan Harden. Whipsaw's Founder, CEO and Principal Designer and with me are Caroline Flagiello and Fred Bould. We're here to discuss how we can evolve from this somewhat dark time that we find ourselves in. We've experienced something truly extraordinary in the last Well, now what year and a half, and it's still going on. But how can we evolve from that time that we have all experienced into a better we'll call it designed to future. That's why we call this finding design Nirvana. We think we should be learning from these tough times in order to advance design to a higher Well, maybe even more ideal state, if that's possible. That's what we wanted to investigate with this discussion. Tonight, we'll talk about the lessons we have learned from the pandemic that can help us re examine how we think about design, especially in terms of what design should be focused on where the opportunities lie to innovate, and how design should or can be practiced. So without further ado, let's meet our panelists, Caroline, Fred. Fred is the Founder and Design Director of Bould design, Bould, has collaborated with great companies such as nest labs, GoPro, Roku, and many, many others. They've won lots of Design Awards. They've got worked at the Cooper Hewitt and SF MoMA. They're designed many of you know it. They're designed as noted for simplicity, elegance, and a focus on usability. They always do great work can always count on Fred and his company. I met Fred in the 80s when we both worked at Henry Dreyfus associates. And we've been great friends ever since