12 Website Mistakes That Are Stopping Your Clients From Booking

Your website should be your hardest-working employee but for many therapists, it’s doing the exact opposite. In today’s episode, I break down 12 common website mistakes I see on therapists' sites that are actively stopping clients from booking. If you’ve ever felt confused about why your site isn’t generating inquiries, this is for you.

We’ll unpack everything from why you shouldn’t offer “discovery calls” (unless you know how to run them), why “fit” language can trigger rejection-sensitive clients, to how your About Page might be doing more harm than good. I’ll also walk you through simple swaps, like ditching stock photos of sadness and using videos to build instant trust and connection.

If you’re a counsellor, psychologist, play therapist or social worker who feels like their site is invisible, confusing, or just not converting, this episode will be really useful. You’ll leave with clarity, direction, and real examples you can model. This episode is especially helpful if you're trying to grow your caseload or you're launching a new website soon.

Action Step: Check your homepage right now. Does it clearly say who you are, who you help, and how you help them? If not, update your headline today using the simple formula from this episode. That one change could help Google index your page better and make it easier for potential clients to say yes.

Want help? ✨ Join Practice Momentum – my 12-month private practice coaching program where I help you fix these issues and build a sustainable, thriving business. 🔍 Or book a Website Wellness Check for a tailored video audit of your site.

(00:04) Welcome + why this episode matters (00:22) Practice Momentum: your expert in-pocket (01:12) Real results from a Momentum member (04:27) Why “book a discovery call” is killing conversions (07:24) Ditch “fit” language: here’s why (08:11) RSD, trauma and how your website can accidentally trigger it (10:28) Stop telling people to “think about it” (10:48) Why you should never compare your fee to a psychologist (11:35) The problem with “email me to book” (13:00) Newsletters no one wants: what to say instead (14:37) Half-price first sessions? Nope. (16:04) Clichés that confuse (not convert) (18:19) The power of backlinks (internal + external) (19:56) Why sad stock photos don’t work (20:16) How to write an About Page that connects (28:58) Using short videos to build trust (30:47) Two options to help you fix it

therapist website tips private practice marketing how to get therapy clients website mistakes to avoid counsellor website help website conversion tips therapy website advice psychologist website mistakes mental health website SEO client booking strategies discovery call alternatives how to fix therapist website private practice website tips website wellness check grow your private practice boost therapy bookings therapy website audit online presence for therapists get more therapy clients therapy website dos and don’ts