So often, when therapists tell me they want more clients, they immediately start looking for another strategy—posting more on socials, updating their Psychology Today profile, or buying yet another course. But here’s the truth: being ready to receive clients is just as much about your mindset, energy, and beliefs as it is about your systems and strategies. In this episode, I dive into how subconscious stories, fears, and unhelpful money patterns can block us from fully receiving the very clients we say we want.
I’ll share candidly about my own history with money stories, how self-sabotage showed up in my private practice, and why I had to work on identity, beliefs, and readiness before strategies could actually work. You’ll also hear about the practical side of receiving clients—having the right systems and policies in place—because even if the universe sends you an overflow of bookings, your business needs to be set up to handle it. Otherwise, you’ll spiral into burnout, guilt, or chaos.
If you’ve ever caught yourself working hard, “doing all the things,” but not seeing the clients or income you hoped for, this episode will help you reflect on what’s really going on beneath the surface. Sometimes the missing piece isn’t more effort, but clearing the sabotage that’s blocking results. Once you shift that, clients flow in more easily—because you, and your practice, are finally ready to receive.
Your quick win action step: Pause today and ask yourself this simple but powerful question—“If all my sessions were suddenly booked out for the next 8 weeks, how would I feel?” Notice what comes up—excitement, fear, guilt, overwhelm—and write it down. That awareness will point you to the exact beliefs or systems to address so you can truly welcome an influx of clients.
If you’re ready to grow your practice with clarity, confidence, and deep support, here’s how I can help:
Practice Momentum Waitlist: https://sales.brooklynstorme.com/momentum/
Booked & Better Monthly Private Practice Tools: https://sales.brooklynstorme.com/booked--better/
The Ultimate Private Practice | Free Community for Therapists: https://sales.brooklynstorme.com/ultimate-private-practice-free-community/
Website Wellness Check: https://sales.brooklynstorme.com/website-wellness-check-up-aud/
Diploma Counsellor Society Waitlist: https://sales.brooklynstorme.com/dcs-waitlist/
YouTube Channel: https://www.youtube.com/@theprivatepracticecoach
Timestamps: 00:22 – What Practice Momentum actually offers 01:21 – Why honesty (not spirituality) is what clients value most 03:09 – The impact of masking and unmasking as a therapist and coach 06:54 – Why honesty, not perfection, creates trust with clients 07:49 – The merry-go-round of Googling, freebies, and supervisor advice 09:35 – How Booked & Better was born from listening to what therapists need 15:02 – A fresh approach to discovery calls that doesn’t involve selling 17:53 – Real therapist feedback on trying new tools 20:49 – Journaling on receiving and readiness 23:21 – Why sabotage shows up even when you have the strategy 27:10 – Childhood money stories and how they impact business now 39:12 – Why charging from guilt or apology doesn’t work 44:28 – How fears about visibility water down your marketing 50:40 – The difference between busy work and aligned action 54:42 – Spotting burnout before it hits 58:57 – The two key questions: Is my business ready to receive? Am I ready to receive? 1:03:32 – Client stories of shifting sabotage and booking out 1:08:56 – Spiritual practices that keep me connected and inspired
therapy business growth, private practice clients, counselling practice tips, therapist mindset blocks, therapy business coaching, therapy money stories, counselling practice growth, private practice systems, therapy business sabotage, therapist self-sabotage, therapy business mindset, private practice readiness, therapist income growth, therapy abundance mindset, counselling visibility fears, private practice burnout prevention, therapist empowerment, private practice success strategies, therapy client attraction, counselling business coach
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