Cancellations in Private Practice | What to Know

Struggling with cancellations in your private practice? In this episode, I share my own mistakes with cancellation policies, boundaries, and fee increases—and how they cost me money, clients, and confidence. You’ll discover why strong cancellation policies aren’t about punishing clients, but about protecting your time, your income, and creating better outcomes for the people you help.

I’ll walk you through what the research says about 24-hour vs 48-hour policies, how much money is lost when you don’t use them, and why a 48-hour full-fee cancellation policy is the best way to safeguard your practice and serve your clients well.

👉 Action step: Review your cancellation policy today. Does it protect your time, income, and clients’ outcomes? If not, update it this week—you’ll feel more confident and in control.

✨ Links & Resources: Practice Momentum: https://sales.brooklynstorme.com/momentum/ The Ultimate Private Practice (Free Community): https://sales.brooklynstorme.com/ultimate-private-practice-free-community/ Website Wellness Check: https://sales.brooklynstorme.com/website-wellness-check-up-aud/

⏰ Timestamps: 00:00 Welcome and introduction 01:00 Why I ignored policies (and the trouble it caused) 05:00 The emotional toll of weak boundaries in practice 10:00 How strong policies protect you and your clients 20:00 The mindset blocks that keep therapists from charging fees 26:00 Why clients are paying for your time 30:00 24-hour vs 48-hour cancellation policies 35:00 How a 48-hour full-fee policy protects your revenue 37:15 Client success stories 38:30 How to turn your practice around before the new year

🔑 Keywords: cancellation policy private practice, therapy cancellation fees, therapist boundaries, private practice revenue, counsellor cancellations, therapy no-show policy, private practice success, therapist confidence, therapy fee increase policy, private practice income