How to attract more private practice clients : Marketing

Struggling to get private practice clients despite having a website? Learn the four-stage client pathway (marketing funnel) that turns strangers into paying clients. Discover why your website alone isn't enough and what you need to do at each stage: awareness, interest, desire, and action. Brooklyn breaks down why it takes time to build trust, how to use social media effectively without paid ads, and why Facebook rewarded her with $600 worth of free reach. Plus, learn about common conversion mistakes, why follower counts don't matter, and how to build a real audience through email. Perfect for counsellors, psychologists, and social workers ready to grow their practice sustainably.

Links:

• Website: https://brooklynstorme.com
• Etsy Store: https://thehappypractice.etsy.com
• Facebook: https://www.facebook.com/brooklynstormephd/

00:00 - Welcome & Episode Introduction 01:02 - Understanding the Marketing Funnel (Client Pathway) 02:34 - Stage 1: Awareness & Attraction 04:42 - Stage 2: Building Interest with Lead Magnets 07:26 - Stage 3: Creating Desire Through Trust 09:19 - Stage 4: Conversion & Taking Action 12:09 - Why Conversion Rates Are High in Therapy 13:06 - Website Timeline: Why 8 Weeks Isn't Enough 16:11 - The Cost of a Broken Website 18:08 - Making Booking Simple & Easy 20:30 - What to Do When Your Website Isn't Converting 22:38 - Stop Adding More Platforms, Refine What Works 23:41 - The Awareness Problem 26:49 - How to Promote Your Lead Magnets 29:12 - Fixing High Bounce Rates 31:25 - Why People Don't Book After Downloading 32:58 - Email Nurture Sequences That Build Relationships 37:23 - Working Through Each Funnel Level 38:40 - Why You Can't Sell Without an Audience 40:06 - Followers vs Real Audience 42:41 - Writing Emails People Want to Open 45:41 - Getting Clients from Social Media 46:06 - Facebook's $600 Free Advertising Reward 48:40 - The Power of Original Content 52:23 - Why Consistency Beats Perfection 54:09 - Standing Out from AI-Generated Content 56:07 - Being Social on Social Media 57:16 - Final Takeaways & Next Steps

Mini FAQs

Q: How long does it take to get clients from a new website? A: Building trust takes time. Even with an optimised website, expect 3-6 months before seeing consistent client inquiries as people move through the 4-stage pathway from awareness to booking.

Q: Why am I not getting clients even though I have a website? A: Your website is just one part of the client pathway. You need to actively drive traffic through awareness activities (social media, blog posts, SEO) and build interest with lead magnets and email sequences.

Q: What is a marketing funnel for therapists? A: It's a 4-stage client pathway: (1) Awareness - people discover you, (2) Interest - they engage with your content/freebies, (3) Desire - they see proof you're trustworthy, (4) Action - they book with you.

Q: How can I get more clients without paid advertising? A: Focus on organic strategies: post original content on social media, create valuable lead magnets, build an email list, optimise your website for conversions, and engage in genuine conversations online.

Q: What's a good conversion rate for therapy practices? A: The average conversion rate in health and wellness is 70-80%, compared to 50% in other industries. This is because clients must trust you before they book, so they're more committed when they reach out.

Q: Why do my social media posts not convert to clients? A: Check if there's alignment between your social content and website messaging. Also ensure you're using original content (not AI-generated) and being genuinely social, not just promotional.

Q: How many lead magnets should I have? A: Create multiple lead magnets to see what resonates with your audience. Different freebies attract different people and help you identify which topics your ideal clients care about most.

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