.Worth vs Value in Private Practice: Set Fees Confidently

Struggling to set fees or feel confident charging what you're worth? In this episode, Dr Brooklyn Storm unpacks the crucial difference between worth and value in private practice. Learn why value is determined by your clients' perception—not your credentials or time invested—and how worth reflects what's truly important to you as a practitioner.

Discover why women practitioners often undercharge, the hidden costs of low fees on your lifestyle and wellbeing, and how to stop projecting money anxiety onto your clients. Brooklyn shares eye-opening insights from working with male business coaches who approach pricing without guilt or shame, plus practical journal prompts to help you assess whether your services, fees, and business activities are truly worth it for you.

Whether you're just starting your practice or feeling stuck with a full diary but struggling financially, this episode will help you create a thriving practice that serves your clients while honouring your time, freedom, and financial goals. Learn how niching increases perceived value, why your messaging matters more than you think, and how to build a practice that actually works for your life.

Links:

• Website: https://brooklynstorme.com
• Etsy Store: https://thehappypractice.etsy.com
• Facebook: https://www.facebook.com/brooklynstormephd/
• Wellness Check: https://brooklynstorme.com/wellness-check

Chapter Markers

00:00 - Welcome & Introduction to Worth and Value 00:41 - Introducing Practice Momentum Program 01:34 - Why This Episode Matters for Your Practice 02:00 - Eye-Opening Course Experience: Different Money Mindsets 04:00 - Common Money Challenges Women Practitioners Face 06:22 - The Undercharging Trap and Client Projection 09:00 - Understanding Worth vs Value: The Key Difference 11:16 - Value is About Your Client's Perception 14:12 - Why Niching Increases Perceived Value 16:04 - Real Examples: What Clients Actually Value 18:27 - The Freebie Test: Learning What Resonates 22:28 - Worth is About You: Is It Worth Your Time? 26:57 - What Creates High Value for Clients 32:32 - Niching and Specialisation Increase Value 38:46 - Journal Prompts for Discovering Client Value 42:12 - Using Client Feedback to Improve Value 50:25 - Assessing Worth: What Matters to You 1:01:24 - The Worth Filter: Is It Worth It for You? 1:06:25 - Fee Setting Through the Worth Lens 1:13:35 - Worth It to Show Up: Time and Energy Investment 1:23:18 - Gender Differences in Approaching Business Money 1:28:39 - The Swan Message: Acting from Your Worth 1:34:58 - Fear Comes from Love: A Powerful Reframe 1:37:12 - Wrap Up and Business Consultation Offer

Show Notes

Key Topics Discussed:

• The critical difference between worth (what's important to you) and value (what's important to your clients)
• Why women practitioners commonly undercharge and the real cost to their lifestyle
• How money mindset and personal money stories get projected onto clients
• Understanding that value is subjective and determined by client perception, not your qualifications
• Why niching dramatically increases perceived value and attracts ideal clients faster
• The importance of understanding what your specific audience sees as valuable
• How to test messaging and offers to see what resonates with your audience
• Journal prompts to assess client value and personal worth in your practice
• The worth filter: evaluating whether business activities are worth your time and energy
• Fee setting strategies that honour both client value and yo