Grad school taught you how to be a therapist—but not how to run a therapy business. If you’ve ever felt overwhelmed by all the things no one warned you about in private practice, you’re not alone. In this episode, Amber is sharing 10 things she wishes she had known when she started her practice—from setting your rates and managing boundaries to marketing in a way that feels authentic (not cringey).
Whether you're just getting started or knee-deep in building your practice, these 10 lessons will help you feel more confident, prepared, and empowered to run a business that works for you.
You’ll learn:
- Why you’re more than “just” a therapist—you’re a business owner
- How to simplify documentation and streamline systems
- What makes marketing feel good instead of gross
- How to build a referral network that actually works
- Why boundaries, support, and self-trust are the key to long-term success
Plus: Practical tips, funny confessions, and reminders that you are absolutely not behind.
Inspired by her upcoming book, Private Practice Unlocked: What Grad School Didn’t Teach You.
New episodes drop every Wellness Wednesday—subscribe so you don’t miss a thing!
DM Amber on Instagram @privatepracticeunlocked and let her know what you come up with as your WHY!
Let’s build the practice—and life—you deserve.
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