How to Get Therapy Clients Without Feeling Salesy

Marketing doesn’t come naturally to most therapists — and honestly, it’s not supposed to. Therapists are trained to listen, attune, and build trust, not to “pitch” themselves. But as Amber explains in this episode, connecting with your community is what helps the right clients find you — and it doesn’t have to feel awkward or inauthentic.

In this episode of Private Practice Unlocked, Amber continues the “C” in the UNLOCKED Framework — Connect to Your Community — and shares how to build genuine relationships that fill your caseload without feeling salesy.

Listeners will learn:

• How to shift from selling to serving
• Ways to identify and reach your ideal client
• How to connect with your local and online community
• Practical ideas for building trust and visibility
• Why authenticity attracts the right clients naturally
• Amber’s “Try This Week” Challenge for simple, real-world connection

If you’re ready to stop dreading marketing and start connecting from a place of authenticity, this episode is your blueprint.

Inspired by her upcoming book, Private Practice Unlocked: What Grad School Didn’t Teach You.

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Let’s build the practice—and life—you deserve.