The UNLOCKED Framework: Your Roadmap to Private Practice Success

Ever feel like everyone else got the secret manual on how to run a private practice—and you’re still winging it? You’re not alone. In this episode, Amber walks you through the UNLOCKED Framework—the 8-phase roadmap she created to help therapists start, grow, and thrive in private practice without the guesswork.

This episode will explore what each letter of UNLOCKED stands for, how the framework came to life, and how it can help you make confident, aligned decisions for your business—no matter what stage you’re in.

In this episode, you’ll learn:

• The 8 key areas to focus on as a private practice owner
• How to lay the foundation for a business that reflects your values
• Why setting up your systems early can prevent burnout later
• How to shift your mindset around money and marketing
• What it means to grow your practice your way—and when to do it
• Why self-care is a business strategy, not a luxury

Whether you're just getting started or trying to figure out what comes next, this framework will help you ditch the overwhelm and build a business that truly supports you.

Inspired by her upcoming book, Private Practice Unlocked: What Grad School Didn’t Teach You.

New episodes drop every Wellness Wednesday—subscribe so you don’t miss a thing!

DM Amber on Instagram @privatepracticeunlocked and let her know what stage of the framework you are in!

Let’s build the practice—and life—you deserve.