Practice Momentum - Private Practice Business Coaching Podcast
Practice Momentum™ - Private Practice Business Coaching Podcast is hosted by Dr Brooklyn Storme, an evidence-based private practice business coach for counsellors, psychologists and social workers in Australia and creator of Practice Momentum™. She provides identity-first business coaching that integrates practitioner and business-owner identity, embodiment-based action and evidence-guided feedback to support clinicians in building financially secure, professionally grounded private practices. Dr Storme, PhD holds a PhD in Psychology, a Masters of Psychology (Counselling), Graduate Diploma of Psychology and a Bachelor of Arts (Psychology, Sociology and Statistics). She is qualified in the use of artificial intelligence in coaching, is a Results Coach and Money Coach, a Professional and Clinical Supervisor for Allied Health Professionals, and holds a seat on the Special Advisory of Australia’s largest peak body representing Vocational Mental Health Professionals (VMHPAA). The information provided in this podcast is for general informational and educational purposes only and reflects the personal views of Dr Storme. It does not constitute medical, legal or financial advice. Always consult a relevant qualified professional before making changes to your health or business.
Episodes
During the week, I reviewed 200 therapist websites as part of a post shared in my free community on Facebook. Many counsellors, psychologists and social workers wanted to know how the one thing they could do on their website that would have the biggest impact when it came to getting inquiries. I'll break it down for you in this episode and give you even more insights, tips and tricks that you can readily deploy to start attracting ...
Google's Gemini Personal Intelligence is here. Before you connect your inbox, there are things you need to understand as a therapist in private practice. Google has released Gemini Personal Intelligence which a feature that connects your AI assistant to your Gmail, Google Photos, YouTube watch history, and Search history to give you personalised answers based on your real data. In this episode I break down exactly what it does, ...
ChatGPT quietly released a feature in early April 2026 called the File Library, and I think it is one of the most practically useful AI updates we have seen for therapists in private practice in a while. In this episode I walk you through exactly what it does, how to use it to stop the repetitive file-uploading that slows down your workflow, and the non-negotiable privacy rule you need to follow before you put anyth...
Claude Cowork released a feature in early 2026 that changes how solo practice owners handle recurring admin: Scheduled Tasks. You write a prompt once, set a time, and Claude runs it automatically without you needing to be there. In this episode I walk you through exactly what this feature is, how to use it well in your private practice, what kinds of tasks it works brilliantly for, and the one non-negotiable ru...
If you have been curious about AI but have no idea where to start, or you have been avoiding it altogether because it feels overwhelming or risky, this episode is for you.
I am walking you through everything a counsellor, psychologist, or social worker in private practice ...
If you've been showing up on Instagram, posting consistently, and still wondering why your reach feels like you're whispering into a void — this episode is for you. Because the algorithm has changed significantly in 2026, and here's the thing: most of these changes actually work in favour of therapists in private practice. Not influencers. Not brands. Us.
I've been digging into what's actually shifted and what it means if you're ...
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Constantly busy but nothing's really happening? This episode is for you. After trying lots of different approaches to getting things done, many of which didn't work or just left me feeling ...
In this episode I explore a newly discovered social network where AI agents interact — revealing confabulation, identity swaps, and surprising debates — and discuss what that means for therapists and private practice: the risks, ethical questions, and practical time-saving possibilities.
I also react to Zoom’s new AI avatars, share a reflective trip to Phillip Island, and invite listeners who are ready for private-practice coachin...
Discover what the Regulation Consultation survey is actually asking and how your answers will contribute to shaping the landscape for counselling and psychotherapy in Australia. I'll walk you through some of the red flags for vocationally qualified counsellors (holding a Diploma and Advanced Diploma) in terms of private practice, bridging and transition, registration and licensin...
Posting on social media can build your diary when done the right way and so in this episode, you'll hear about what therapists commonly think and do when posting, understand why it doesn't work and discover what to do instead that does. This approach doesn't require ick, pitching, link sharing or cold DMing strangers, in fact, it does the opposite; it's a way to attract the right people to your practice without doing things you don...
Discover three things every private practice needing more inquiries or bookings can do to give their business a visibility boost. Learn why some of the things you've been trying to do to attract clients haven't been working (hint: they're likely outdated) and what to actually focus on and why. Remember, results with organic (unpaid) marketing take 90 days in business so manage your expectations so take the pressure off yourself...
Shownotes to follow. If you need anything, head over to brooklynstorme.com
https://brooklyn.myflodesk.com/pmquiz If you’ve been telling yourself you “need social media” to get clients, this episode is your permission slip to breathe. In Episode 4 of the “How to Get Clients Without Being on Social Media” mini-series, I share a real-life email I received from a well-known publication inviting me to contribute (paid), and I walk you through the exact decision filter I use before I say yes to visibility op...
shownotes to follow
marketing, private practice, private practice marketing, get clients, fully booked practice, counselor, counsellors, psychologist, social worker, Melbourne, Australia, how to market your private practice, how to find clients for your private practice
Are you searching for a business coach who promises to have you fully booked in weeks? Dr Brooklyn Storme, one of Australia's leading business coaches for women in private practice, reveals why results guarantees are a major red flag and what actually creates sustainable practice growth.
Struggling with business coaching that isn't delivering results? This episode reveals data-driven success patterns from real private practice counsellors, psychologists and social workers building profitable businesses. Dr Brooklyn Storm shares 12-month analysis of Practice Momentum™ participants, comparing therapists who achieved rapid results with those who struggled.
Discover why implementation matters more than strategy, how em...
Most therapists have a cancellation policy they never enforce. Dr Brooklyn Storme, an evidence-based private practice business coach for counsellors, psychologists and social workers, breaks down the real cost of weak boundaries and why guilt stops you from protecting your income. Learn how cancellation policies actually strengthen therapeutic relation...
Show notes on the way!
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