Private Practice Podcast
Dr Brooklyn Storme PhD is an authority on Private Practice. She has worked in private practice for over 29yrs. It was her experience building a multiple six figure business without Medicare™ rebates and seeing the lack of training and resources available to support Counsellors in establishing their own successful and profitable practice that led her to create online communities, memberships, resources, coaching programs, and more for the community - mostly free of charge. What makes her different is her passion for integrating spiritual interests into the setting up of the practice so as to help Counsellors balance the opposing energies of ’doing all the things’ with receiving. She’s found her approach has been instrumental in helping Counsellors release things like Imposter Syndrome too. Dr Brooklyn Storme, PhD holds a PhD in Psychology, a Masters of Psychology (Counselling), Grad Dip Psychology & Bachelor of Arts (Psychology & Sociology & Statistics). She is a Certified Life, Energy, Spiritual and Business Coach and is a Qualified Supervisor for Counsellors. The information provided in this podcast is for entertainment purposes only and are the personal opinion of Dr Storme. Dr Storme who is not a medical doctor, lawyer or accountant and you should always check with the relevant professional before making changes to your health and or business.
Episodes
In this episode of the Private Practice Podcast, I’m lifting the lid on one of the biggest struggles women counsellors, psychologists and social workers face: treating the practice like a passion… but not yet running it like a business. If you’ve ever wondered why your bookings feel inconsistent, why you always seem “behind”, or why your business feels harder than it needs to, this conversation will help clear the fog and point you...
Discover how to shift your energy to attract more financial abundance in your private practice. In this episode, Dr Brooklyn Storm shares powerful insights on cultivating a receiving mindset that magnetises clients and money to your therapy business.
Learn why blessing your money matters, how to navi...
Struggling to set fees or feel confident charging what you're worth? In this episode, Dr Brooklyn Storm unpacks the crucial difference between worth and value in private practice. Learn why value is determined by your clients' perception—not your credentials or time invested—and how worth reflects what's truly important to you as a practitioner.
In this episode, I break down exactly how I increased the reach of my private practice audience by 460% in just four weeks — without ads, without fancy funnels and without being everywhere online. I share the behind-the-scenes data from my own experiment on Facebook, what I changed, what failed, what finally worked, and why understanding your numbers is the quickest way to create momentum in your private practice. This episode is p...
Struggling to get private practice clients despite having a website? Learn the four-stage client pathway (marketing funnel) that turns strangers into paying clients. Discover why your website alone isn't enough and what you need to do at each stage: awareness, interest, desire, and action. Brooklyn breaks down why it takes time to build trust, how to use social medi...
In this episode, counsellors, psychologists and social workers can learn how to create passive income for their private practice. You'll learn about membership models, subscriptions and selling digital products. Updated show notes will be provided shortly. https://brooklynstorme.com
In this episode, I sit down with Philip Armstrong, CEO of the Vocational Mental Health Professionals Association of Australia (VMHPAA), to unpack the National Standards for Counsellors and Psychotherapists — what’s true, what’s still uncertain, and what it all means for your private practice.
If you’ve felt confused or anxious about what these standards might mean for you as a counsellor, psychotherapist, or student — you’re no...
If you’ve ever felt like you’re constantly chasing clients, posting endlessly on social media, or paying for ads that don’t work — this episode is for you. I’m diving deep into how to market less and still have consistent bookings in your private practice. You’ll learn why client retention matters more than constant marketing, how to improve it ethically, and how to create genuine connection through “surprise and delight” moments t...
How to Simplify Your Social Media Marketing and Attract Inquiries (without posting everywhere)
I recorded this right after Facebook awarded me an “Emerging Talent” badge — and it got me thinking about how to use social media in a way that actually works for therapists. In this episode, I share how I simplify my marketing, why I only focus on one platform, and the exact approach I use to consistently attract inquiries without spendi...
Stop Waiting to Feel Ready: Build Confidence with Simple Systems for Your Private Practice
Show notes: Today I’m talking about confidence—the kind you build by doing the scary thing first and letting the confidence catch up. If you’ve been telling yourself “I’ll raise my fee / charge cancellations / get help when I feel ready,” this episode is for you. I share a personal story about investing in my business before I felt confident...
How to start selling on Etsy for therapists - what you need to know before you begin so that you get great results! Get clients from your website: https://sales.brooklynstorme.com/website-wellness-check-up-aud/ Convert more inquiry and discovery calls with this new way! https://sales.brooklynstorme.com/un-discovery-call/
Get personalised help for your private practice: https://sales.brooklynstorme.com/momentum/
How to Create a Successful Private Practice Faster (Without Burning Out) Description: In this episode, I share the real way to create a successful private practice faster—by mastering one thing at a time instead of layering on tasks that don’t move the needle.
If you’re a counsellor, psychologist, social worker, or play therapist who feels overwhelmed by “do-all-the-things” advice, this episode will help you find clarity and direct...
If you’ve ever wondered why your private practice isn’t generating as much revenue as it could, this episode is for you. I share how to stop “selling the candle” and start communicating true value in a way your clients actually connect with. Whether you’re offering therapy sessions, courses, workshops, or even freebies like PDFs or apps, the difference between struggling and thriving often comes down to how you present the value of...
Join Booked & Better Monthly Resource Subscription here
Are you tired of offering freebies on your website that no one downloads? In this episode of the Private Practice Podcast, I share the new way to attract more inquiries and client bookings using interactive, implementation-based resources that actually work.
Traditional PDFs and ebooks no longer carry the value they once did—thanks to AI, clients can find the same informat...
In this episode of the Private Practice Podcast, I’m diving into one of the most powerful yet often-overlooked tools for creating stability and growth in your private practice: a business plan. Now, before you roll your eyes and think it sounds boring or too “corporate,” hear me out. A business plan doesn’t need to be rigid or overwhelming. In fact, when you approach it with both structure and flow—balancing the masculine and femin...
Struggling with cancellations in your private practice? In this episode, I share my own mistakes with cancellation policies, boundaries, and fee increases—and how they cost me money, clients, and confidence. You’ll discover why strong cancellation policies aren’t about punishing clients, but about protecting your time, your income, and creating better outcomes for the people you help.
I’ll walk you through what the research says ab...
So many therapists feel rattled when they hear about free or government-funded mental health services popping up in their area. The fear is real: “Who would pay me when they can go down the road for free?” In this episode, I share the truth about these services, why they’re not new, and most importantly, why they don’t threaten your private practice.
If you’ve ever wondered whether bulk-billed or free services will make it impossib...
Planning can feel overwhelming when you’re running a private practice. Between client sessions, family life, and everything else on your plate, it’s easy for your business plan to slip to the bottom of the list—or disappear altogether. In this episode, I share how I learned to plan for results (and actually achieve them, mostly!) in my own practice, even with ADHD, busy schedules, and a million distractions.
If you’ve ever bought t...
Have you ever felt like your website should be getting you inquiries—but it’s just sitting there like a pretty business card nobody’s picking up? In this episode, I share the behind-the-scenes of testing one of my own lead magnets with women in private practice, and what I discovered about why so many therapists struggle to implement even the simplest website strategies.
I take you inside the real feedback I got when I gave away a ...
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