From Side Hustle to Success Story

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Ever wondered what separates successful entrepreneurs from those who struggle? Drawing from over three decades in the DJ industry, I share the hard-won wisdom that transformed me from a side-hustling DJ to a successful business owner.

Remember those early days of building something from nothing? I certainly do. While working 50+ hours at my day job, I spent every night and weekend pursuing my dream. The frustration of finding business advice that didn't speak to entertainers and service providers drove me to create something better. My background—radio DJ, talent agent, headhunter, insurance agent—gave me a unique perspective on what works and what doesn't when building a business from scratch.

The truth about entrepreneurship isn't always pretty: those first few hundred dollars of profit are painfully difficult to earn. But here's the secret—once you cross that threshold, scaling becomes dramatically easier. My five key principles for success apply whether you're a mobile DJ or pursuing any other business venture: be patient (good things aren't fast or easy), invest early time in learning fundamentals, avoid the trap of trying to make money before building a foundation, strategically invest in information products, and ensure your business idea has genuine scaling potential. Think bigger than niche markets—ask yourself if your concept can truly grow.

Ready to transform your side hustle into something substantial? Visit ProDJPublishing.com for our podcast, e-books, videos, and newsletter. Your success story is waiting to be written—with patience, persistence, and the right knowledge, you can build something truly remarkable.

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Episode Transcript

Speaker 0 (00:00):
Hey everyone, welcome to the Pro DJ Publishing
Podcast.
I'm DJ Mikey D, your host,publisher and guide on this
journey to building your ownsuccessful business.
You know I've been in the DJindustry for over three decades
now, and it wasn't until themid-90s that I really understood
what it meant to be aprofessional mobile DJ,
especially when it came toweddings, man.

(00:21):
That's where you really learnabout professionalism.
Back in those early days, I wasstarving for knowledge.
I read every motivational andbusiness book I could get my
hands on, but here's the thingMost most of them were written
for tech companies ormanufacturing businesses.
Nothing really spoke to what wedo as entertainers and
entrepreneurs.
My background was all over theplace Radio DJ, talent agent,

(00:43):
headhunter, insurance agent.
But you know what?
All those experiences shaped meinto who I am today, and that's
why I created Pro DJ Publishingfor people like you who are
working to build something forthemselves.
Maybe you're like I was justwanting to make a few hundred
extra dollars each month to giveyour family some breathing room
.
Let me tell you something thosefirst few hundred dollars of
profit, they're the hardest tomake, but once you hit that

(01:06):
milestone, scaling up tothousands becomes so much easier
.
I remember working a full-timejob while building my business
50 plus hours a week, commutingand working, then spending every
night and weekend on my dream.
It was hard.
I had setbacks, trust me, but Inever quit.
I just kept trying until thingsstarted working and when they
finally did, man, there's nofeeling like seeing your hard

(01:28):
work start producing realresults.
That's what I want for you.
So let me share some quick tipsthat I wish someone had told me
when I was starting out.
First, be patient.
My dad always said good thingsdon't come easy or fast.
You're going to put in a lot ofwork with no income at first.
That's normal.
Second, spend your early timereading about what matters
financial literacy, marketing,sales strategies, productivity

(01:51):
tools.
Third, and this is big, don'twaste time trying to make money
right away.
That's like putting the cartbefore the horse.
Learn first, then earn.
Fourth, invest in informationproducts, e-books, tools.
But remember, no single productwill magically build your
business.
You still have to do the work.

(02:12):
Lastly, and this is crucial,have an end in mind.
Your business idea needs tohave scaling potential.
If you're thinking about aspecialized photo booth service
for dogs, okay, that's a niche,but is the market big enough to
make real money.
Think bigger, my friends.
Think about how you can ramp upyour idea on a larger scale.

(02:32):
Stay motivated by keeping upwith our podcast, e-books and
videos at ProDJPublishingcom.
Sign up for our newsletter.
We're here to help you succeed,whether you're in mobile
entertainment or any otherbusiness.
I wish you the absolute best.
Remember think big, work hardand never quit.
Thanks for listening to Pro DJPublishing, your source for

(02:53):
business and DJ knowledge.