In this episode of the Process Makes Purpose Podcast, we explore the transformative power of authentic branding. From uncovering your unique story to aligning values with visuals, we look into how to build a brand that resonates. Join Sienna and the team as they share about the strategies they have seen work to create meaningful customer experiences, avoiding branding missteps, and increasing brand loyalty that turns customers into advocates. Whether you're an entrepreneur or a seasoned professional, this episode offers key takeaways to elevate your brand.
Timecodes:
00:00 Intro
00:38 What does "brand" really mean?
01:14 Kickoff calls and storytelling
05:11 How authenticity differentiates your brand
10:26 The power of emotional connections
15:20 Align values with customer experience
20:05 Where brands falter
26:10 Small details, big impact
32:02 Building trust online and offline
37:10 Creating a seamless experience
42:24 Lessons in alignment and authenticity
Popular Podcasts
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!
The Breakfast Club
The World's Most Dangerous Morning Show, The Breakfast Club, With DJ Envy And Charlamagne Tha God!
The Joe Rogan Experience
The official podcast of comedian Joe Rogan.