In this episode of the Process Makes Purpose Podcast, we explore the transformative power of authentic branding. From uncovering your unique story to aligning values with visuals, we look into how to build a brand that resonates. Join Sienna and the team as they share about the strategies they have seen work to create meaningful customer experiences, avoiding branding missteps, and increasing brand loyalty that turns customers into advocates. Whether you're an entrepreneur or a seasoned professional, this episode offers key takeaways to elevate your brand.
Timecodes:
00:00 Intro
00:38 What does "brand" really mean?
01:14 Kickoff calls and storytelling
05:11 How authenticity differentiates your brand
10:26 The power of emotional connections
15:20 Align values with customer experience
20:05 Where brands falter
26:10 Small details, big impact
32:02 Building trust online and offline
37:10 Creating a seamless experience
42:24 Lessons in alignment and authenticity
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
The Breakfast Club
The World's Most Dangerous Morning Show, The Breakfast Club, With DJ Envy, Jess Hilarious, And Charlamagne Tha God!