EP4 | AI & Marketing: The Fine Line Between Efficiency and Authenticity

In this episode of Process Makes Purpose, we dive deep into the evolving role of AI in branding, digital marketing, and entrepreneurship. With AI becoming more prevalent in content creation and automation, how can businesses leverage it effectively without losing their unique voice? The team discusses AI as a force multiplier rather than a force replacer, the risks of relying too heavily on automation, and practical ways to integrate AI into workflows while maintaining human creativity and authenticity. Whether you're a small business owner, a content creator, or just AI-curious, this episode provides a balanced perspective on the do’s and don’ts of AI-driven business strategy.

Timecodes:

• 00:00 – Introduction to AI in Business
• 00:52 – The Two Extremes: Avoiding AI vs. Over-Reliance
• 02:23 – The Best Use Cases for AI: Ideation, Automation, and Research
• 05:28 – Real-World Examples: How AI Is Transforming Workflows
• 09:04 – AI for Research: How Perplexity and ChatGPT Compare
• 12:43 – AI in Content Creation: The Good, The Bad, and The Ugly
• 16:28 – Why AI Still Can’t Replace Humans (Yet)
• 19:40 – The Risk of Generic AI Content & How to Stand Out
• 24:54 – Spotting AI-Generated Content: What to Look For
• 29:34 – Why Authenticity Will Be the Key to Winning in the AI Era
• 34:15 – The Future of AI in Marketing & Business
• 40:07 – Ethical Considerations: AI as a Tool, Not a Replacement
• 50:06 – Final Thoughts: How Businesses Should Approach AI
• 56:11 – Outro & Where to Connect

Resources:

Learn more about Mozaic Collective: https://www.mozaic-collective.com/
Connect with Dionisio: https://www.linkedin.com/in/dionisio-roman-iii-6a228590/
Connect with Sienna: https://www.linkedin.com/in/sienna-roman-fusco/
Connect with Kyle: https://www.linkedin.com/in/kylepwatts/
Connect with Skyler: https://www.linkedin.com/in/skylerfusco/