Customers in today’s age have come to expect a certain level of cross-device connectivity with the products and apps they love. This means bringing an engaging experience to mobile devices, web-based platforms, and connected TV (CTV) is more important than ever.
On this episode, Sean Murphy, Director of Product at iHeartMedia, joins us to share his CTV and cross-device connectivity expertise on topics including:
- Why designers need to consider user habits when building products for CTV.
- The difference between product design for CTV and mobile/web-based platforms.
- The unique features that CTV can deliver to customers.
- Why gaining feedback from people that don’t work on your CTV products is invaluable for product designers and developers.
- How to design CTV products that create a frictionless experience for users.
- The tactics used to validate new features for CTV before launching.
- How teams can approach innovation without thinking they need to disrupt entire industries.
- How people interested in CTV can get their start in this emerging industry.
- The day-to-day life of a product director in the CTV space.
In this episode, Sean says, “Make sure you know the difference between your manager, your advocate, your mentor and your coworker or confidant. Each plays an important role in your career development, and knowing how to leverage each relationship is vital. Though a single person may take on multiple roles, you’ll more than likely find people in your organization that fit best into a single role.”
To learn more, head to https://www.majestykapps.com/ to check out the article associated with this episode.
This episode is brought to you by Majestyk Apps
We imagine, design, and build digital products. With clients like Chevrolet, Audiomack, IBM, Barefoot, and more, you can be sure you are in good hands. Reach out to us at MajestykApps.com
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