On this episode, Caroline Albanese, Director of Data Products and Capabilities at Dow Jones, explores the role of product advocacy. She shares her strategy for advancing data products, emphasizing the need for effective communication and the value these products bring to both organizations and the broader audience.
We discuss:
- What product advocacy is and why it's important for the success of a product.
- How to clearly show the value of data products to people inside and outside the company.
- Tackling the challenges that come with advocating for new products.
- Using feedback from users to make better products.
- Working together with other teams to make sure a product does well.
- Using stories to make data products interesting to everyone, not just experts.
- The need to think about user privacy and following the rules when creating products.
- Staying up-to-date with new trends and technologies in data products.
Caroline says:
”Product advocacy is basically being able to defend your product decisions or the product manager. Defending why the product is what it is, who it's there for, and how you are measuring success over time with a product. I think oftentimes when people are talking about product development or product development cycles, they're hyper-focused on the beginning stages and launching, and then once the product's actually out in the world, it's don't worry, it's on, but there's so much more that goes into that. And I think that's really what product advocacy shines.”
Resources Mentioned:
LinkedIn - Caroline Albanese -
https://www.linkedin.com/in/carolinealbanese/
https://twitter.com/Calbanese
https://www.dowjones.com
This episode is brought to you by Majestyk Apps
We imagine, design and build digital products. With clients like Chevrolet, Audiomack, IBM, Barefoot and more, you can be sure you are in good hands. Reach out to us at MajestykApps.com
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