Before I ever book a meeting with my management to ask for funding, lay out a strategy for my product's needs, or ask for sponsorship, I make sure what I'm asking for is grounded in reality.
Therefore, you will need an accurate and believable pitch. Precise prioritization of what should be in your pitch requires real user data, which means you need a broad enough sampling of user feedback to prove out the story for your pitch. Anything less than hard facts will only embarrass you and risk your credibility.
KEY TAKEAWAYS
- The first thing I always do is seek out enough information from end users.
- Here's a pro tip: I always ask my users to prioritize what's most important to them before concluding each feedback session. Doing so will reinforce the accuracy of your foundational data
- The second action I take is sharing the summarized, prioritized user feedback with my business peers
- The second action output will include summaries of prioritized user feedback and business priorities, which were mapped using user data.
- My third action is to share the business output with my stakeholders. This output is aimed at making informed decisions based on a combination of prioritized user and business needs.
- The stakeholder analysis's output should include details of resources, effort scoping, timelines, and budget requirements. I like to summarize these details into points within the overall product program pitch
DM me in my community on Mighty Networks, ask me anything!
BEST MOMENTS
“When I prepare for a pitch, I need to anticipate the questions and possible push-back moments from what I'm presenting. The pitch needs to make sense right away to the new listeners.”
“The priorities of what I'm asking for must be rock-solid, or I won't get the business to invest in my strategy.”
VALUABLE RESOURCES
Check out my programs and workshops
ABOUT THE HOST
Heather has had more than 25 years of experience working with 1000s of customers and securing hundreds of millions of product funding. Early in her career, she was successful at rapidly growing start-up organizations, and over the past 15+ years she has a record of aligning diverse teams to deliver value for customers and strategies for organizations. All through having a focus on solving customer needs to achieve business outcomes.
CONNECT & CONTACT
Visit my community on Mighty Networks
Find me on LinkedIn
Email: info@listen-evolve-inspire.com
Hosted on Acast. See acast.com/privacy for more information.
Popular Podcasts
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Special Summer Offer: Exclusively on Apple Podcasts, try our Dateline Premium subscription completely free for one month! With Dateline Premium, you get every episode ad-free plus exclusive bonus content.
The Breakfast Club
The World's Most Dangerous Morning Show, The Breakfast Club, With DJ Envy, Jess Hilarious, And Charlamagne Tha God!
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.