Product Led Growth Leaders
What separates startups that stall from those that dominate their market often comes down to one thing: product experience. This show is built for startup founders who want to move beyond reactive product decisions and build products that win consistently in the market. Through solo episodes and interviews with high-performing SaaS founders, the show explores UX strategy, product decisions, hiring, and how to scale without chaos. It’s built for founders who want to move beyond patching problems and start building products that lead their category. The show is hosted by Thomas Watkins, UX designer and founder of 3Leaf, who has helped series A-C startups build well-structured products, streamline execution from idea to launch, and become preferred choices in their category.
Episodes
We talk with Karel Papik, co-founder of Product Fruits, about why most products lose users in the first minutes and how better onboarding fixes trial drop-off. We dig into AI-powered user journeys that feel like a seamless, human layer inside your app while still giving product teams clearer feedback and faster insights.
• why consumer-style impatience now defines B2B SaaS onboarding and activation
• how Product Fruits uses...
Voicemail trains your customers to give up, and it trains you to live on your phone. We sit down with Laurent Cohen, CTO of GetOblick, to unpack a sharper idea: not every call deserves an interruption, but no opportunity should be missed. From missed leads to unhappy customers, we talk about why small and local businesses feel the pain of inbound calls more than anyone, and why voice AI is finally good enough to change the default....
We talk with leadership strategist Kat Perkins about how people end up living identities shaped by trauma, culture, and even well-meaning family pressure. We explore her framework for identity revelation and why leaders must get clear on who they are before they can build healthy teams.
• what an identity strategist does and why identity gets layered over time
• identity interference and how life scripts form before age 2...
In this episode of Product Led Growth Leaders, your host Thomas Watkins talks to West Stringfellow, Founder and CEO of HowDo. West discusses how AI, especially large language models, can transform business innovation and growth.
Drawing on his experience at major companies, West explores the democratization of technology, the critical role of human judgment, and the need for better data and processes. He emphasizes that successful A...
In this episode of Product Led Growth Leaders, Lindsay Friedman, Founder of LTCareNav, joins host Thomas Watkins to discuss the challenges of long-term care in the U.S. and how her company uses technology to support seniors and their families.
She explains the difference between health care and long-term care, introduces innovative monitoring and planning tools, and shares insights on balancing technology with human connection. Lind...
In this episode of Product Led Growth Leaders, your host Thomas Watkins interviews Seva Ustinov, founder and CEO of Plurio, an AI platform for performance marketing teams.
Seva discusses his journey from digital nomad to tech entrepreneur, the challenges marketers face with fragmented ad data, and how Plurio’s AI agent centralizes and analyzes campaign metrics to optimize for revenue and lifetime value. The conversation also touches...
In this episode of Product Led Growth Leaders, your host Thomas Watkins interviews Mark Roesler, President and Chief Revenue Officer of HubSpark.
They discuss how HubSpark empowers small businesses, especially tradespeople like plumbers and electricians, by simplifying digital marketing and SEO. Mark explains HubSpark’s shift from a freemium to a paid model to support a lucrative affiliate program, making the platform affordable and...
In this episode of Product Led Growth Leaders, your host Thomas Watkins interviews Shay Levi, Co-Founder and CEO of Unframe, an AI delivery platform.
Shay discusses the challenges enterprises face when adopting AI, the limitations of current solutions, and how Unframe’s modular platform delivers tailored AI solutions within a week. The conversation highlights Unframe’s rapid, risk-free approach, focusing on solving real business pro...
In this episode of Product Led Growth Leaders, host Thomas Watkins interviews Craig Harris, Founder and CEO of Lookatmedia. They explore how AI is transforming public relations, making effective media outreach accessible to organizations of all sizes.
Craig explains the challenges of traditional PR, the importance of ethical AI, and how Lookatmedia’s platform personalizes press releases and streamlines crisis management. The convers...
In this episode of "Product Led Growth Leaders," host Thomas Watkins interviews Sam Fankuchen, Founder and CEO of Golden, an award-winning volunteerism platform.
Sam discusses the challenges people face finding volunteer opportunities and how Golden’s AI-powered technology personalizes and streamlines the process for both volunteers and organizations. The conversation covers Golden’s freemium SaaS model, its two-sided mark...
In this episode of Product Led Growth Leaders, host Thomas Watkins interviews David Ebner, President of Content Workshop.
They discuss the power of brand storytelling in marketing, emphasizing its distinction from basic content creation. David explains how Content Workshop positions itself as a brand storytelling agency and shares insights on integrating AI into marketing workflows. The conversation covers the challenges and opport...
In this episode of Product Led Growth Leaders, host Thomas Watkins interviews Jim Carlough, Chief Sales Officer, Author, and Leadership Coach.
Jim discusses the importance of leadership development, succession planning, and mentoring, highlighting how poor leadership drives costly employee turnover. He introduces his book, The Six Pillars of Effective Leadership, emphasizing integrity, empathy, and stability as essential traits. Jim...
In this episode of Product Led Growth Leaders, host Thomas Watkins interviews Óscar Rubio, Founder and CEO of Lodgerin. Óscar shares how his personal experience relocating abroad inspired him to create Lodgerin, a digital platform that streamlines international moves by partnering with institutions and local service providers. The discussion covers the challenges of global relocation, Lodgerin’s B2B model, and its expansion into ne...
In this episode of Product Led Growth Leaders, host Thomas Watkins interviews Dusty Gulleson, CEO of eResources. Dusty discusses his journey in tech leadership and eResources’ evolution into a vertically integrated technology company focused on digital transformation, IT services, and SaaS products. He emphasizes that true digital transformation is about ongoing process improvement and corporate evolution, not just technology upgra...
In this episode of Product Led Growth Leaders, your host Thomas Watkins talks to guest Wyatt Kirby, Founder Partner at Apsis Labs. Together, they discuss how generative AI is transforming software development and business automation. Wyatt shares insights on the shift from large enterprise clients to smaller businesses adopting AI-driven solutions, the realistic capabilities and limitations of generative AI, and the continued impor...
In this special 2026 New Year's episode of Product Led Growth Leaders, your host Thomas Watkins is interviewed by a fan and friend of the show, Amélie Uriu.
Thomas shares his journey from psychology and human factors engineering into UX and product strategy, eventually founding his agency, 3Leaf. The conversation explores the relationship between UX and product management, the importance of psychology in design, and how 3Leaf ...
In this episode of Product Led Growth Leaders, Andrea Monti Solza, Co-founder of Conveyo, joins host Thomas Watkins to discuss his journey from data science and fintech to transforming residential real estate.
He explains how Conveyo streamlines property transactions by acting as an independent third party, aligning incentives, increasing transparency, and simplifying the process for buyers, sellers, and professionals. Andrea highl...
In this episode of Product Led Growth Leaders, Thomas Watkins interviews Joey Gilkey, CEO of TitanX, about the resurgence of phone calls as a top sales outreach channel. Joey explains how automation and AI have saturated email and LinkedIn, making the phone more effective for real conversations and intelligence gathering.
They discuss regulatory hurdles, the importance of managing spam risks, and TitanX’s data-driven platform for o...
Your host, Thomas Watkins, talks with the Co-Founder and CEO at Ruli, Bryan Lee. Bryan shares how his legal and tech background inspired him to build an AI-powered platform that streamlines legal research, contract review, and compliance for in-house legal teams.
He discusses Ruli AI’s unique integration with company policies, its focus on legal expertise, and seamless workflow with tools like Microsoft Word.
Your host, Thomas Watkins, talks with the Co-Founder and CTO at UNIQODE, Ravi Pratap Maddimsetty. Ravi discusses how UNIQODE’s platform enables businesses to connect physical products to digital experiences using dynamic QR codes.
He explains the challenges companies face in managing and tracking QR codes at scale, the difference between QR codes and IoT devices, and the diverse use cases for QR codes—from marketing to post-sale su...
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