Product Startup

Product Startup

The Product Startup Podcast is the hardware product development industry's #1 podcast. From invention idea to getting onto store shelves, and everything in between. Hear how inventors, product startups, & small manufacturers created their inventions and launched their physical product businesses. Learn from the industry's top industrial designers, mechanical engineers, PCB designers, consumer product managers, manufacturers, patent attorneys, hardware investors, product sellers, wholesalers, retailers and more. Learn about industrial design / product design, prototyping, 3d printing, additive manufacturing, product manufacturing, marketing, selling, patenting, logistics, and product business scaling. Hosted by Kevin Mako, North America’s leading expert on product development for physical product startups, founder of Mako Design + Invent, keynote speaker, and Masters of Engineering lecturer. Produced by MAKO Design + Invent, the original firm providing world-class consumer product development services tailored to startups, small manufacturers, and inventors.

Episodes

203: Design for Manufacturing for a New Invention Product

November 24, 2023 • 20 mins
Paul Davis is a senior industrial designer at our very own Mako Design for almost 10 years.  He achieved Honors status in his degree in Product Design Engineering and Industrial Design at Edinburgh University.  Today Paul will share valuable knowledge for inventors, startups, and small manufacturers on the difference between basic CAD and design for manufacturing, why design for manufacturing is so important early in the design pro...
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202: Paid Advertising for Hardware Products on TikTok

November 16, 2023 • 15 mins
Nikki Lindgren is the Founder and Managing Partner of Pennock, a PPC digital advertising agency specifically for consumer product brands.  She has managed hundreds of product sales campaigns online with over twenty million dollars in ad spend per year.  Today Nikki is going to share some valuable knowledge for inventors, startups, and small manufacturers on the types of content ads to use on TikTok for selling hardware products, ho...
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201: Product Listing Success on Amazon Marketplace

November 9, 2023 • 18 mins
Robb Green is the founder of Solving Alpha, a company with dozens of products and multiple product brands on Amazon, that also acquires other Amazon brands.  He also hosts the I’m The One Podcast to help people migrate to the world of entrepreneurship.  Today Robb is going to share valuable knowledge for inventors, startups, and small manufacturers on the importance of properly planning for an Amazon product launch, the technical a...
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200: 8 Pillars of Product Marketing Success

November 3, 2023 • 18 mins
Chris Peer is the author of The Great 8 Pillars of ROI-Driven Marketing. He is also the founder of SyncShow, a 20-year-old marketing company specifically for manufacturers and supply chain. Today Chris is going to share some valuable knowledge for inventors, startups, and small manufacturers on the 8 required pillars of building a great marketing strategy for your product, the importance of those pillars, and best practices on how ...
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199: Selling a New Product Successfully on Amazon

October 27, 2023 • 19 mins
Tim Angel is the founder of Zugu, an Amazon eCommerce iPad case that sold millions of units online. They have been perfecting the craft of direct-to-consumer selling on Amazon over the past 13 years, achieving over $30 Million Dollars in sales per year. Today Tim is going to share some valuable knowledge for inventors, startups, and small manufacturers on the power of Amazon, how to get started in selling a new consumer product on ...
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198: Hardware Success on Walmart Marketplace

October 19, 2023 • 21 mins
Will Haire serves as the Chief Executive Officer of Bellavix, a marketing agency dedicated to the strategic growth of emerging hardware brands on Amazon and Walmart.com. With a background in military technology and supply chain management, Will has honed his expertise over a decade in the digital marketing realm. In this presentation, Will will impart invaluable insights tailored for inventors, startups, and small manufacturers. He...
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197: Go From Hardware Startup to Scale Up

October 12, 2023 • 23 mins
Roland Siebelink, with a background in scaling companies from 10 to over 1000 employees, started his journey in the 90s with internet hardware. With over 30 years of experience, he's aided numerous hardware startups and tech firms in transitioning from startup to scale-up. As the CEO of Midstage Institute for almost 8 years, he specializes in helping startups grow. Today, Roland will share insights for inventors, startups, and smal...
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196: Common Gaps Being Ready for Manufacturing

October 5, 2023 • 24 mins
Laura is the President of FORGE, a non-for-profit organization that helps specifically hardware startups in scaling from prototyping to manufacturing growth. They have worked with over 700 physical product startups to ensure that those companies are a commercial success by ensuring new product manufacturing is done right. Today, Laura is going to share valuable knowledge for inventors, startups, and small manufacturers on how to en...
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195: Ensuring Profitability on Shopify and Amazon

September 28, 2023 • 17 mins
Tyler Jefcoat is the founder of Seller Accountant, which helps Amazon sellers achieve maximum profitability through bookkeeping and CFO services. He has been behind 9 figures in Amazon sales and 9 figures in exits, and that’s after he founded a company himself that grew to 120 employees before being acquired. Today, Tyler is going to share valuable knowledge for inventors, startups, and small manufacturers on what direct-to-consume...
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194: The Importance of Sketch Design for New Hardware Products

September 21, 2023 • 22 mins
Magnus Skold, a seasoned industrial designer with two decades of experience under his belt, has traversed a remarkable journey in the world of design. His career commenced by crafting opulent interiors for private jets exclusively reserved for international royalty. From there, he transitioned to collaborating with major commercial airlines before further honing his skills with renowned brands, including Dell and several others. Fo...
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193: 3D Printing Overview for New Inventions

September 14, 2023 • 18 mins
Andre Tiemann holds the position of Director of Production at Hot Pop Factory, a renowned company specializing in 3D printing, laser cutting, etching, and small-scale consumer product manufacturing. In this episode, Andre will impart invaluable insights aimed at inventors, startups, and small manufacturers. He will cover topics such as the fundamentals of 3D printing, its various types, the diverse materials used in 3D printing, an...
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192: The Importance of Building a Community for Your Hardware Startup

September 7, 2023 • 19 mins
Lloyed Lobo is the co-founder of Boast.ai & Traction, boasting an impressive $100 million in funding, and the esteemed author of "From Grassroots To Greatness: 13 Rules to Forge Iconic Brands through Community-Led Growth". He is here to impart invaluable insights to inventors, startups, and small-scale manufacturers. In this episode, Lloyed unveils the crucial stages of audience engagement, their profound impact on hardware product...
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191: How to Grow Your Crowdfunding Sales

September 1, 2023 • 18 mins
Mark Pecota is the Co-Founder of LaunchBoom, the original and largest crowdfunding agency globally. He's also the author of the top-selling Amazon book "Crowdfunded," a guide covering the end-to-end crowdfunding process, which has held its top spot for over 3 years. Additionally, Mark co-hosts the Crowdfunded Summit, an event I've had the honor of keynoting several times and will be speaking at again from September 12th to 14th. Ma...
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190: Ethnocentric Design for Your Invention

August 24, 2023 • 18 mins
Thomas Ask is a Professor of Industrial Design at Penn College, which stands as a sibling institution to Penn State. With extensive experience spanning over three decades in the realm of hardware product development, he has also played pivotal roles in nurturing two hardware startups. Thomas's academic journey culminated in the acquisition of a PhD in Industrial Design, further enhancing his expertise. Today, Thomas is going to sha...
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189: The Power of Your Team in Building Hardware Innovations

August 17, 2023 • 18 mins
Paul McEnroe is the creator, developer, and leader behind UPC barcodes for IBM. The work he did is still the standard over 50 years later on almost all products worldwide. Since then he has been the head of engineering and eventually President for hardware companies, and sits on a number of boards and educational institutions. Today Paul is going to share some valuable knowledge for inventors, startups, and small manufacturers on t...
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188: Use Inventor Narrative to Design Great Hardware Products

August 11, 2023 • 19 mins
Suresh Sethi is a Professor in Industrial Design at the University of Illinois. Prior to that, he ran a product design studio for 15 years, and before that, was a VP and Design Director at Whirlpool, among other high-level design roles at various companies. Today Suresh is going to share some valuable knowledge for inventors, startups, and small manufacturers on why customer storytelling is so important in the early development pha...
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187: e-Commerce Strategies for New Hardware Products

August 3, 2023 • 19 mins
Lamees Butt is the Senior Vice President of Zoovu, a 250-person e-commerce data platform company that works with hardware startups all the way through to some of the leading hardware brands in the world. She has spent over 15 years in the world of e-commerce tools, working with brands such as Mercedes Benz, 3M, Microsoft, and more. Today Lamees is going to share some valuable knowledge for inventors, startups, and small manufacture...
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186: Product Renderings for a New Invention

July 27, 2023 • 18 mins
David Brown is a design engineer at Mako Design.  He has both a product engineering and an industrial design background.  Today David is going to share some valuable knowledge for inventors, startups, and small manufacturers on what photo-realistic product renderings are, how they are designed and produced for hardware products, and why they are so valuable for hardware startups whether you are using them to raise money or using th...
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185: Building a Successful Hardware Startup Multiple Times

July 20, 2023 • 16 mins
Rich Walsh is the CEO of CorVent Medical, which is the eighth company Rich has helped build.  Prior to CorVent, Rich was a part of many different companies building them from early phases right to exiting through either acquisition or going public.  He has been in the space for over 25 years.   Today Rich is going to share some valuable knowledge for inventors, startups, and small manufacturers on how rewarding building a hardware ...
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184: The Value of Low-Volume Invention Manufacturing

July 13, 2023 • 23 mins
Ethan Escowitz is the founder of Arris Composites, a company that makes advanced manufacturing processes and materials. He also sits on a number of boards in the hardware space, given his 20-year history in the industry working with many Fortune 500 companies and hardware startups. Today Ethan is going to share some valuable knowledge for inventors, startups, and small manufacturers on what short-run manufacturing is, why iterative...
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