Dan Balcauski, founder and principal consultant at Product Tranquility, joins to discuss The Secret to Unlocking Value: How to Maximize Your Product's Price.
We discuss:
- Three types of value drivers
- How to know what our customers value
- How to measure pricing effectiveness
- How companies find their value metric
- The connection between customer segmentation and pricing
- And more!
Learn more at ProductVoices.com.
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