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September 8, 2020 50 mins

Today I am talking with Renata Joy. Renata is a personal trainer, nutrition expert, and the founder of Pure Joy Wellness—a community-based lifestyle brand that helps women over 50 improve their lives through fitness, nutrition, and self-care. A former Emmy-nominated television producer, Renata started Pure Joy Wellness to teach women the importance of taking care of themselves, and to show them how to regain their health and revitalize their bodies and spirits. She’s on a mission to change the conversation around aging, and to give women who have been left behind a voice. At 63, Renata is living proof that you can be confident and healthy at any age, and she’s created a space where women can talk about whatever issues they’re dealing with—everything from menopause, nutrition, and fitness, to supplements, skincare, and mental health.

 

Key points addressed were  

  • The philosophy and core values around Renata’s lifestyle brand and consultancy work  in her company Pure Joy wellness
  • We also discussed Renata’s current work and future endeavors with women over 50, a population that is largely underserved and under heard from in contemporary health venues

 

This podcast series is hosted by Patricia Kathleen and Wilde Agency Media. This series is a platform for women, female-identified, & non-binary individuals to share their professional stories and personal narrative as it relates to their story. This podcast is designed to hold a space for all individuals to learn from their counterparts regardless of age, status, or industry.

 

TRANSCRIPTION

*Please note, this is an automated transcription please excuse any typos or errors

 

[00:00:00] In this episode, I speak with founder, nutrition expert and personal trainer Renata Joy. Key points addressed were the philosophy and core values around Renata's lifestyle branding consultancy work in her company, Pure Joy Wellness. We also discussed were not his current work and future endeavors with women over 50, a population that is largely underserved and under heard from in contemporary health venues. Stay tuned for my enthralling conversation with Renata Joy.

 

[00:00:33] Hi, my name is Patricia Kathleen, and this podcast series contains interviews I conduct with women. Female identified and non binary individuals regarding their professional stories and personal narrative. This podcast is designed to hold a space for all individuals to learn from their counterparts regardless of age status for industry. We aim to contribute to the evolving global dialog surrounding underrepresented figures in all industries across the USA and abroad. If you're enjoying this podcast, be sure to check out our subsequent series that dove deep into specific areas such as Vegan life, fasting and roundtable topics. They can be found via our Web site. Patricia Kathleen ARCOM, where you can also join our newsletter. You can also subscribe to all of our series on iTunes, Spotify, Stitcher, Pod Bean and YouTube. Thanks for listening. Now let's start the conversation. Hi, everyone, and welcome back.

 

[00:01:32] I am your host, Patricia. And today I'm elated to be sitting down with Renata Joy. She's the founder, nutrition expert and personal trainer behind her website and her work. You can find out more about it. W w w dot. Pure joy, wellness dot com. Welcome, Renata.

 

[00:01:49] Thank you. I'm so happy to be here.

 

[00:01:51] Absolutely, I'm excited to pepper you through. I was just telling you off the air you are the encapsulation of the proof in the pudding. And our audience will kind of understand what that means as I am. Pack everything with you. But before I do that, for everyone listening, if it is your first time listening, I will read a bio on. We're not set to kind of give you a foundation of where we're coming from. Before I start peppering her with questions. But first, a roadmap for today's podcasts. You can follow the trajectory in which I based my inquiry out of. I will first look at asking her not to describe her academic and professional history, kind of bringing her up into founding and developing pure joy, wellness and all of her work within that, and then will turn straight to unpacking the Web site to the particulars of the business, everything all the logistics for those early followers about the founding aspects, the who, what, when, where, how, why, founding cofounding, all of that. And then we'll turn towards the ethos and the philosophy behind the company culture and some of the theory there that I think that we're not to herself as a walking testimony to. And then we'll look at the goals and plans that we're not set has for the next one to three years. That is a dialog that has changed for all of us drastically with the advent of the COVID 19 pandemic. And then we'll wrap ev

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