Most home service owners think growth is about getting more leads. Tyler Griffin will tell you growth is really about what breaks next.
Tyler is the founder of SwiftPro, a residential HVAC and plumbing company in Northern Virginia that scaled fast in its first year. He didn’t start with a perfectly built operation, a polished brand, or deep industry roots. He started from scratch after a tough private equity experience, with personal capital on the line, no reputation, and no margin for error.
Within weeks of launching, SwiftPro was shut down by Google and effectively disappeared online. Instead of panicking or cutting corners, Tyler rebuilt with a simple rule, never rely on one platform, one system, or one answer. That decision shaped everything that followed, from marketing diversification and review strategy to hiring philosophy and systems.
In this conversation, Tyler walks through what actually happens when a business grows faster than its infrastructure. Cash gets tight. Systems lag. Hiring gets messy. Marketing channels fail. The work is not about perfection, it is about fixing the next bottleneck and getting incrementally better every day.
This episode is an honest look at scaling a home service business without pretending the chaos is optional.
What You Will Learn in This Episode
- Why fast growth exposes problems instead of solving them
- What happens when Google shuts down your business in the first month
- Why relying on a single lead source is one of the biggest risks for young companies
- How SwiftPro diversified marketing to survive platform volatility
- What it really takes to hire A players when nothing is polished yet
- Why overselling the company to recruits creates long term pain
- How honest expectations attract better people and repel the wrong ones
- The role brand plays in trust, recruiting, and competing against PE backed shops
- How to build a review engine by celebrating wins publicly and consistently
- Why systems like ServiceTitan are painful early but powerful long term
- How incremental improvement beats chasing perfect systems
- What “Go for Wow” actually means in business, leadership, and life
More From Profit & Grit
Book your complimentary Financial Insight Session with Tyler Martin, fractional CFO for home services and the trades, here:
http://cfointrocall.com
Learn more at http://cfomadeeasy.com
Follow the show for weekly interviews with HVAC, plumbing, and home service owners and experts who share what it really takes to grow, scale, and profit in the trades.
If you listen to any of the following shows, we’re sure you’ll love ours too! To The Point Home Services Podcast, Toolbox for the Trades, Masters of Home Service, Home Service Business Coach With David Moerman, BlueCollar.CEO, The Home Service Expert Podcast, Next Level Pros, Blue Collar Business Podcast, Home Service Millionaire with Mike Andes, The Contractor Fight with Tom Reber, and Blue Collar Success Group
🎙️ Profit & Grit by Tyler Martin
Real stories. Real strategy. Real results for service-based business owners.
🔗 Website: ProfitAndGrit.com
📍 LinkedIn: linkedin.com/in/thinktyler
📸 Instagram & TikTok: @profitandgrit
Tyler Martin, a fractional CFO for home services and the trades
📅 Want to grow your business with smarter financial strategy?
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