Profit Made Simple
Welcome to Profit Made Simple, where you'll learn the proven blueprint to scale your fitness business to produce more profit, time and impact. Coach Dan Henderson is your host, a successful entrepreneur who has set up, operated and sold multiple companies over the last 15 years. If you're a fitness business owner struggling to grow your business and create the life you envisioned, this podcast is for you. Learn real-world strategies, from automating marketing to systemizing your business and becoming a better leader. Subscribe now and start seeing real results in your business.
Episodes
June 10, 2025 • 36 mins
Why does success sometimes feel like a double-edged sword? In this episode of Profit Made Simple, Coach Dan Henderson sits down with Gavin McHale, a personal development coach to explore the hidden barriers that hold us back from truly stepping into success. From a promising hockey career to mindset coaching, Gavin reveals how awareness and curiosity are vital tools to break free from self-sabotage and limiting beliefs. Together, D...
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June 3, 2025 • 16 mins
In this episode, host Dan Henderson explores the pressing issue of a "trust recession" in the fitness and coaching industries, highlighting how inflated promises and gimmicky offers have left consumers skeptical and hesitant to engage. He explains that even the best gym operators are struggling in a marketplace crowded with overhyped claims, making it more important than ever to focus on authentic, value-driven relationships. Dan s...
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May 27, 2025 • 44 mins
Are you ready to be inspired and challenged to lead with greater purpose? In this inspiring episode, Martin Rooney, renowned coach, author, and industry innovator, opens up about his transformative journey from the gym floor to the world of fiction with his new novel, Blood Feud. Driven by his friend Todd’s courageous battle with cancer and the enduring legacy of his pioneering mother, Martin shares how personal pain can fuel profe...
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In this episode of Profit Made Simple, fitness business coach Dan Henderson shares his proven 90 day sprint framework designed to help gym owners and managers overcome growth plateaus and build momentum quickly. Learn why focusing on 90 day business plans leads to better results than annual goals and get actionable strategies for setting effective fitness business goals, improving gym marketing, boosting client retention, and stren...
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May 13, 2025 • 34 mins
What if the discipline you're chasing is actually pulling you further away from what you really want? We’re constantly told that more effort, more grind, more structure is the answer. But what if the problem isn’t how hard you're working - but what you're working toward? In this brutally honest episode, host Dan Henderson and Daniel Woodrum tear into the shiny surface of modern-day discipline to expose what happens when we build ou...
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Are hidden mistakes silently draining your fitness business’s profits, client base, and freedom? In this episode, Dan Henderson uncovers the ten most damaging errors that Australian gym and studio owners make. These mistakes can cripple your income, limit your impact, and keep you working harder for less. Discover why broken pricing strategies, weak offers, and poor lead follow-up are costing you new members, and learn proven tacti...
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April 29, 2025 • 46 mins
What if the key to sales success isn't a slick pitch or clever strategy, but a genuine connection with the person on the other side of the conversation? In this episode, Coach Dan Henderson interviews Joe Marcoux, a seasoned sales expert, who shares his profound insights on what really drives sales: understanding your client’s emotions, building real rapport, and being prepared to guide the conversation with authenticity. Joe talks...
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In this candid solo episode of Profit Made Simple, Dan Henderson pulls back the curtain on his entrepreneurial journey, sharing the real stories behind the businesses that shaped him—from his humble beginnings with a tiny personal training studio to building industry-leading education platforms. Dan reveals not just his wins, but also the costly mistakes, burnout, and hard lessons that every gym owner and fitness entrepreneur can l...
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April 15, 2025 • 47 mins
Why do we obsess over being disciplined—only to find ourselves stuck, burned out, or chasing the wrong goals? In this eye-opening conversation, Craig Ballantyne returns to discuss his new book, The Dark Side of Discipline. He breaks down the real reason so many people feel like they’re giving their all and still getting nowhere. Discipline isn’t the golden ticket we’ve been sold. Sometimes it keeps us locked in comfort zones, polis...
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April 8, 2025 • 21 mins
Why do some gyms and fitness entrepreneurs stay stuck while others thrive, even when they put in the same amount of effort? In this solo episode of Profit Made Simple, host Dan Henderson breaks down three key reasons your business might not be growing: outdated business models, limiting beliefs, and misplaced focus. He explains how confirmation bias can lead entrepreneurs to cling to ineffective strategies, reinforcing their limiti...
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April 1, 2025 • 51 mins
How do you navigate major shifts in identity and purpose? In this conversation, Dan Henderson interviews Alex Ranieri, exploring his journey from professional athlete to gym owner and ultimately leading the High Performance Father movement. Alex shares the challenges of running a fitness business, the lessons learned through personal adversity, and the evolution of his mission to help men balance family, self, and service. Dan also...
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March 25, 2025 • 22 mins
How much time and money do you waste chasing new clients, only to see them disappear within a few months? In the fitness business, retention isn't just a buzzword—it's the foundation of sustainable success. In fact, it's nine times more cost-effective to keep a client than it is to find a new one. But are you doing enough to make your clients stick around? In this solo episode by Dan Henderson, he walks you through the crucial stra...
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March 18, 2025 • 39 mins
In this conversation, Charlie Johnson shares his journey from being a failed personal trainer to becoming a successful online coach and entrepreneur. He discusses the importance of understanding marketing, managing risks, and the value of hiring the right team. Charlie emphasises the significance of simplicity in business strategies and the impact of the environment on success. He also highlights the importance of focusing on what ...
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March 11, 2025 • 23 mins
Are you a gym owner, fitness entrepreneur, or wellness studio operator dreaming of scaling your business to seven figures? In this power-packed episode, Dan Henderson reveals the seven key strategies that top-performing fitness businesses are using right now to achieve phenomenal growth. Learn how to stand out in a saturated market, attract high-value clients, and create a business that thrives, not just survives. If you're ready t...
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March 4, 2025 • 35 mins
In this enlightening episode, host Dan Henderson interviews Ben Lucas, founder of Flow Athletic, a prestigious boutique fitness facility. Ben shares his journey from fringe professional rugby player to successful fitness entrepreneur, challenging traditional business growth models. Instead of rapid expansion or franchising Flow Athletic, Ben focused on building a thriving, sustainable business centered around a single location. His...
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February 25, 2025 • 20 mins
Are you working hard in your fitness business but not seeing the results you want? Long hours, inconsistent income, and never-ending admin can make it feel like you’re running on a treadmill that never stops. The truth is, success isn’t about doing more—it’s about working smarter. In this episode, host Dan Henderson shares four powerful ways to create leverage, helping you scale without burning out. From pricing strategies and team...
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February 18, 2025 • 39 mins
Have you ever felt like no matter how much you achieve, it’s never enough? In this episode, Kathy Ozakovic, dietitian, wellness coach, and founder of NuFit Wellness, shares how burnout isn’t just exhaustion—it’s a complete shutdown of your body and mind, making even simple tasks feel impossible. The constant pressure to do more, fix more, and be more can push high achievers and athletes into an endless cycle of stress and self-doub...
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February 11, 2025 • 16 mins
Struggling to make ChatGPT or similar AI-generated content sound likeyou? It’s easy to throw in a prompt and get a response, but generic AI-generated content won’t set you apart. The real power comes from fine-tuning ChatGPT to match your voice, create high-quality content, and save you hours of work. In this episode, host Dan Henderson shares 10 game-changing strategies to get the most out of ChatGPT. From refining prompts to stru...
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February 4, 2025 • 38 mins
Are you ready to make 2025 the year your business thrives? After years of economic challenges, many fitness industry businesses are still in survival mode, but the key to growth lies in preparation and strategic action. In this episode, host Dan Henderson sits down with Kim Barrett, the owner of one of Australia’s leading digital marketing agencies with a focus on Facebook and Meta. Having worked with high-profile clients like Gary...
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January 28, 2025 • 74 mins
The tables have turned! In this episode, its host Dan Henderon’s turn to be in the hot seat. Featured as the guest on The Connect Podcast with Ben Ilacqua, Ron Pratap and Pat Zarzour, this jam-packed episode will give you insights into Dan’s upbringing, values and experience as a renowned gym business coach. If you’re a fitness entrepreneur or leader, you’ll get to know Dan even better and learn valuable insights on entrepreneurshi...
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