Profit Made Simple
Welcome to Profit Made Simple, where you'll learn the proven blueprint to scale your fitness business to produce more profit, time and impact. Coach Dan Henderson is your host, a successful entrepreneur who has set up, operated and sold multiple companies over the last 15 years. If you're a fitness business owner struggling to grow your business and create the life you envisioned, this podcast is for you. Learn real-world strategies, from automating marketing to systemizing your business and becoming a better leader. Subscribe now and start seeing real results in your business.
Episodes
August 12, 2025 • 18 mins
Most fitness business owners are missing one crucial ingredient in their marketing: a full-funnel strategy. In this episode of Profit Made Simple, Coach Dan Henderson is joined once again by digital marketing expert Bec Anderson, who breaks down exactly how to structure your ads for success in 2025. Together, they unpack why bottom-of-funnel-only tactics are failing in today's saturated and sceptical market—and what to do instead. ...
Mark as Played
August 5, 2025 • 23 mins
Are your ad campaigns stuck in 2023? In this episode of Profit Made Simple, Dan Henderson is joined by media buyer and fitness marketing expert Bec Anderson to break down the biggest Meta Ads changes every fitness business owner needs to know in 2025. With over 17 years in the fitness industry and 8 years in the digital ads space, Bec unpacks how Meta's push towards AI, Advantage+ campaigns, and video-first creative is transforming...
Mark as Played
July 29, 2025 • 47 mins
How do you turn $500 and a second-hand bootcamp kit into a thriving fitness facility with a powerful community and world-class team? In this inspiring episode of Profit Made Simple, Coach Dan Henderson sits down with Matt Gorman, founder of My Good Feeling, to unpack his remarkable business journey. From humble beginnings running sessions out of his Mitsubishi Lancer to building a purpose-built studio with Reformer Pilates, Matt sh...
Mark as Played
July 22, 2025 • 43 mins
What if your gym did more than just help people get fit—what if it changed lives and built lasting community? In this episode of Profit Made Simple, Coach Dan Henderson sits down with Van Marinos, founder of Community Moves, to unpack how he turned a single gym into a thriving multi-location business by focusing on connection, inclusiveness and purpose. Van shares how his personal values inspired his business mission, and why cater...
Mark as Played
July 16, 2025 • 24 mins
Who are the key people who shaped the success of one of Australia's top fitness entrepreneurs? In this episode of Profit Made Simple, Dan Henderson switches seats and becomes the guest as long-time friend Kevin Fraser dives deep into the eight mentors who left an indelible mark on Dan’s life and business journey. From sales lessons in the corporate world to building million-dollar companies with purpose, Dan shares the exact princi...
Mark as Played
July 8, 2025 • 17 mins
Why do so many coaches freeze up when faced with a sales objection? In this episode of Profit Made Simple, Dan Henderson is joined once again by the sales expert himself, Kevin Frazier, to break down the art of objection handling—without sounding pushy or desperate. Together, they unpack the psychology behind objections like “I need to think about it,” “I don’t have time,” and “I need to talk to my partner,” showing how these are o...
Mark as Played
July 5, 2025 • 20 mins
In this powerful episode of Profit Made Simple with Dan Henderson, gym owners and fitness managers will discover the secret to skyrocketing member retention, customer loyalty, and business growth: a rock-solid onboarding process. Most fitness businesses obsess over lead generation and sales, but Dan highlights how 82% of customers are far more likely to stick with a gym that delivers an exceptional onboarding experience - reducing ...
Mark as Played
July 1, 2025 • 25 mins
Sales isn’t what it used to be—and if you’re still using tactics from even 12 months ago, you’re already behind. In this hard-hitting episode of Profit Made Simple, Coach Dan Henderson is joined by sales expert Kevin Frazier to unpack how the landscape of sales has transformed in 2025 and, more importantly, what you must do differently to stay ahead.
Together, they break down the four non-negotiables reshaping the way we sell: s...
Mark as Played
June 25, 2025 • 44 mins
What does it take to go from painting houses to painting the vision of a thriving fitness empire? In this episode of Profit Made Simple, Coach Dan Henderson is joined by Ben Ilacqua, founder of Shadow Fitness Club, to unpack a story of transformation - both personal and professional. Ben opens up about his journey from the trades into fitness, building a world-class facility from scratch while navigating business, fatherhood, and s...
Mark as Played
June 10, 2025 • 36 mins
Why does success sometimes feel like a double-edged sword? In this episode of Profit Made Simple, Coach Dan Henderson sits down with Gavin McHale, a personal development coach to explore the hidden barriers that hold us back from truly stepping into success. From a promising hockey career to mindset coaching, Gavin reveals how awareness and curiosity are vital tools to break free from self-sabotage and limiting beliefs. Together, D...
Mark as Played
June 3, 2025 • 16 mins
In this episode, host Dan Henderson explores the pressing issue of a "trust recession" in the fitness and coaching industries, highlighting how inflated promises and gimmicky offers have left consumers skeptical and hesitant to engage. He explains that even the best gym operators are struggling in a marketplace crowded with overhyped claims, making it more important than ever to focus on authentic, value-driven relationships. Dan s...
Mark as Played
May 27, 2025 • 44 mins
Are you ready to be inspired and challenged to lead with greater purpose? In this inspiring episode, Martin Rooney, renowned coach, author, and industry innovator, opens up about his transformative journey from the gym floor to the world of fiction with his new novel, Blood Feud. Driven by his friend Todd’s courageous battle with cancer and the enduring legacy of his pioneering mother, Martin shares how personal pain can fuel profe...
Mark as Played
In this episode of Profit Made Simple, fitness business coach Dan Henderson shares his proven 90 day sprint framework designed to help gym owners and managers overcome growth plateaus and build momentum quickly. Learn why focusing on 90 day business plans leads to better results than annual goals and get actionable strategies for setting effective fitness business goals, improving gym marketing, boosting client retention, and stren...
Mark as Played
May 13, 2025 • 34 mins
What if the discipline you're chasing is actually pulling you further away from what you really want? We’re constantly told that more effort, more grind, more structure is the answer. But what if the problem isn’t how hard you're working - but what you're working toward? In this brutally honest episode, host Dan Henderson and Daniel Woodrum tear into the shiny surface of modern-day discipline to expose what happens when we build ou...
Mark as Played
Are hidden mistakes silently draining your fitness business’s profits, client base, and freedom? In this episode, Dan Henderson uncovers the ten most damaging errors that Australian gym and studio owners make. These mistakes can cripple your income, limit your impact, and keep you working harder for less. Discover why broken pricing strategies, weak offers, and poor lead follow-up are costing you new members, and learn proven tacti...
Mark as Played
April 29, 2025 • 46 mins
What if the key to sales success isn't a slick pitch or clever strategy, but a genuine connection with the person on the other side of the conversation? In this episode, Coach Dan Henderson interviews Joe Marcoux, a seasoned sales expert, who shares his profound insights on what really drives sales: understanding your client’s emotions, building real rapport, and being prepared to guide the conversation with authenticity. Joe talks...
Mark as Played
In this candid solo episode of Profit Made Simple, Dan Henderson pulls back the curtain on his entrepreneurial journey, sharing the real stories behind the businesses that shaped him—from his humble beginnings with a tiny personal training studio to building industry-leading education platforms. Dan reveals not just his wins, but also the costly mistakes, burnout, and hard lessons that every gym owner and fitness entrepreneur can l...
Mark as Played
April 15, 2025 • 47 mins
Why do we obsess over being disciplined—only to find ourselves stuck, burned out, or chasing the wrong goals? In this eye-opening conversation, Craig Ballantyne returns to discuss his new book, The Dark Side of Discipline. He breaks down the real reason so many people feel like they’re giving their all and still getting nowhere. Discipline isn’t the golden ticket we’ve been sold. Sometimes it keeps us locked in comfort zones, polis...
Mark as Played
April 8, 2025 • 21 mins
Why do some gyms and fitness entrepreneurs stay stuck while others thrive, even when they put in the same amount of effort? In this solo episode of Profit Made Simple, host Dan Henderson breaks down three key reasons your business might not be growing: outdated business models, limiting beliefs, and misplaced focus. He explains how confirmation bias can lead entrepreneurs to cling to ineffective strategies, reinforcing their limiti...
Mark as Played
April 1, 2025 • 51 mins
How do you navigate major shifts in identity and purpose? In this conversation, Dan Henderson interviews Alex Ranieri, exploring his journey from professional athlete to gym owner and ultimately leading the High Performance Father movement. Alex shares the challenges of running a fitness business, the lessons learned through personal adversity, and the evolution of his mission to help men balance family, self, and service. Dan also...
Mark as Played
Popular Podcasts
Football’s funniest family duo — Jason Kelce of the Philadelphia Eagles and Travis Kelce of the Kansas City Chiefs — team up to provide next-level access to life in the league as it unfolds. The two brothers and Super Bowl champions drop weekly insights about the weekly slate of games and share their INSIDE perspectives on trending NFL news and sports headlines. They also endlessly rag on each other as brothers do, chat the latest in pop culture and welcome some very popular and well-known friends to chat with them. Check out new episodes every Wednesday. Follow New Heights on the Wondery App, YouTube or wherever you get your podcasts. You can listen to new episodes early and ad-free, and get exclusive content on Wondery+. Join Wondery+ in the Wondery App, Apple Podcasts or Spotify. And join our new membership for a unique fan experience by going to the New Heights YouTube channel now!
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
The latest news in 4 minutes updated every hour, every day.
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Listen to 'The Bobby Bones Show' by downloading the daily full replay.