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February 22, 2025 7 mins

Episode Summary

In this episode of Profit Pulse, Andy Kulkarni dives into the science and strategy behind urgency marketing. Learn why phrases like “Only 2 left in stock!” make us panic-buy coffee machines we don’t need—and how to apply those psychological triggers ethically to your business.

You’ll get:

  • A breakdown of FOMO (Fear of Missing Out) and why it’s your secret weapon.

  • How to avoid sounding like a “sleazy infomercial” while still driving action.

  • Exact scripts and tools to create urgency for services, digital products, and consultations.

  • A hilarious (but relatable) story about why Andy almost bought a third coffee machine.

Plus, actionable steps you can implement in under 48 hours to boost conversions.


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