Profitability Playbook: The Simple Numbers Podcast

Profitability Playbook: The Simple Numbers Podcast

From CRI Simple Numbers, this is “Profitability Playbook: The Simple Numbers Podcast,” a podcast for those championing market growth and anchoring the nation’s economy, small businesses, and entrepreneurs.

Episodes

July 3, 2025 25 mins

When margins shrink and price hikes aren’t an option, what’s your next move? In this episode, we break down the Simple Numbers method for calculating gross margin, how to analyze it effectively, and practical strategies for boosting profitability - even in a tight market.

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In today’s unpredictable market, businesses need to adapt quickly - especially when it comes to labor. In this episode, we explore practical strategies for scaling your workforce up during peak demand and adjusting it down when things slow, all while staying efficient and resilient.

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What should you look for when starting, expanding, or buying a business? In this episode, we share our decision-making filters and explore how entrepreneurs are using AI to gain a competitive edge.

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June 5, 2025 36 mins

This week, we’re joined by Kyle Ewing, CEO of TerraSlate, to explore his entrepreneurial journey and the creation of his unique waterproof paper company. Kyle shares key lessons from building and leading a growing team, and discusses how his role within the company is evolving as TerraSlate scales.

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The entrepreneurial economy is shifting - are you keeping up? On this weeks episode, find out what’s driving successful marketing now and how to pinpoint your most valuable customer.

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This week, CRI Simple Numbers' Brandon Gray and Mike Maxson get into the many ways to make a dollar—by diving into some of the unique and creative businesses we've worked with at Simple Numbers. Their stories might just spark new ideas, services, or products you hadn’t thought of for your own business.

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This week, CRI's Mike Maxson and Brandon Gray break down key trends from our 100 Company model, explore why private equity is facing headwinds, and highlight the essential reports every business owner should be reviewing.

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How can you evaluate the return on a new business initiative? What kind of results should you realistically expect—and how do you track them effectively? In this episode, CRI Simple Numbers' Mike Maxson and Brandon Gray break down practical ways to measure success and make informed decisions moving forward.

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On this weeks episode, Greg Crabtree, Mike Maxson, and Brandon Gray welcome Dr. Gad Allon from the Wharton Business School for a deep dive into the difference between growing and scaling a business. Dr. Allon shares valuable insights on how to strategically scale, build a protective moat around your company, and stay agile in a competitive market. Don’t miss this powerful conversation packed with practical takeaways for entrepreneu...

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Join CRI Simple Numbers' own Mike Maxson and Brandon Gray as they discuss what's going on in the current headlines and what that could mean for your business.

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April 10, 2025 30 mins

You don't have to live on an island! Join Mike Maxson and Brandon Gray as they discuss a few of the best resources available for entrepreneurs.

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It is Final Four Time! Join Mike Maxson and Brandon Gray as they discuss four business mistakes that entrepreneurs are prone to make.

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March 27, 2025 41 mins

On this weeks episode, Mike Maxson, Brandon Gray, and Greg Crabtree are joined by Tim Stack of SRC Holdings and Rich Armstrong of The Great Game of Business to unpack tips, advice, and outlook for the entrepreneur.

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In this episode, Mike Maxson and Brandon Gray from Simple Numbers dive into the overlooked opportunity many businesses miss — selling to their existing customers and clients. Tune in for valuable insights on how to maximize these relationships.

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In this episode, join CRI Simple Numbers' Mike Maxson, Brandon Gray, and Greg Crabtree, as they sit down with Tiffany Rockstroh and David Hall from Preferred Legacy National Trust Bank to talk about securing financing and building long-term banking relationships.

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This week we are joined by Founder and Managing Director of Yappy Group, Kohen Grogan, as we talk about how the world of complex deals is changing, and how new tech, like Yappy, is making a big difference. We’ll cover smart ways to get your business on the radar of decision makers before the big deals are made, helping you stay ahead of the competition. If you’re looking to level up your approach and stand out, this one's for y...

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February 27, 2025 25 mins

In this episode, CRI Simple Numbers Mike Maxson and Brandon Gray explore how to create demand through exclusivity and the importance of rewarding your current customers and clients, and dive into the power of automation in business.

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Join CRI Simple Numbers' Mike Maxson and Brandon Gray as they dive into strategies for navigating rising labor rates and discuss the key factors to consider when deciding whether to buy or build a business.

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This week, Greg Crabtree joins Mike Maxson and Brandon Gray, as they discuss what is going on with the latest financial data from small business and entrepreneurs.

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Tune in as CRI Simple Number's Mike Maxson and Brandon Gray explore how to apply the leadership and teamwork lessons from today’s top coaches to your business.

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