May 16, 2025 • 31 mins
In this episode, Molly Zabielski and her business partner Jacob share their inspiring journey from working with Student Painters to launching Clean and Coat Painting in August 2023. Discover how they leveraged social media to serve 200+ residential customers in just eight months, achieving a remarkable 39% closing rate on Facebook leads, far above the industry average.
They reveal their winning strategies, from creating engaging team-focused content to mastering Facebook ads and optimizing their Google Business profile. Plus, learn how they keep customer acquisition costs low while scaling their team to meet soaring demand.
Whether you're a small business owner or a marketing enthusiast, this episode is packed with actionable insights on digital growth and entrepreneurship!
#SmallBusinessSuccess #SocialMediaMarketing #Entrepreneurship #PaintingBusiness
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Welcome to the Profitable Painter Podcast, the
show where painting contractorslearn how to boost profits, cut
taxes and build a business thatworks for them.
I'm your host, daniel Honan,cpa, former painting business
owner, and your guide tomastering your numbers that
drive success.
So let's dive in and make yourbusiness more profitable.
Welcome to the podcast, molly.
(00:21):
How's it going, molly?
Speaker 2 (00:22):
Good, how are you?
Thanks for having me.
Speaker 1 (00:27):
Yeah, I'm excited.
I'm super excited to dive intoyour story.
I think a lot of folks aregoing to get a ton of value.
So I'm super excited today.
And, molly, can you just kindof give me the rundown of what
your journey has been in thepainting industry, like how did
you get started and what aresome key milestones that you've
kind of hit along the way?
Speaker 2 (00:45):
Absolutely so.
My business partner, Jacob andI started in the industry
actually working for more of acorporate franchise company when
we were in college and we grewa love for working with
homeowners, which translatesinto now our primarily
residential company.
But when we were working forthat previous company, we saw a
lot of opportunity for growthwithin the industry, so we
(01:06):
decided to start clean and coatpainting in August of 2023.
And we've had the opportunityof working with about 200
customers homeowners since then,and social media has really
been the driving presence forour company up to this point.
Speaker 1 (01:22):
Awesome.
You guys have had a reallystrong start.
This is pretty impressive.
And you mentioned a corporatecompany.
Was that like College Works orcollege One of those internship
programs?
Speaker 2 (01:36):
Yep, it's super similar student painters or
young entrepreneurs acrossAmerica, but it's super similar
to College Works.
Speaker 1 (01:43):
Okay, cool.
So you started with thatinternship with them and it
sounds like you did like asummer summer internship and
then you're like, hey, thiswould be cool to do on on your
own.
Is that how it kind of worked?
Speaker 2 (01:56):
Yep, absolutely.
Actually, all four years, allfour summers after college we
were working doing just exteriorpainting through student
painters and again we saw a lotof room for growth and
professionalism within theindustry.
So we thought why don't westart our own company?
And that's exactly what we did.
In August of 2023.
Speaker 1 (02:17):
Okay, so it sounds like you did.
You actually worked withstudent painters for a few years
.
Is that right?
Speaker 2 (02:23):
yes, okay jacob was, um, technically the branch
manager or, um, I guess,franchisee um, and then I was
his production manager.
Speaker 1 (02:33):
So we both worked very, very closely with the
homeowners gotcha okay, nice and, and so, um, and then, when
once things were going wellthere, you felt you felt like
you could kind of, uh, do thison your own and um, and and kind
of create your own thing.
What was like the, the thingthat kind of drove you to to
(02:55):
want to set it on your own.
Speaker 2 (02:57):
Sure, um, so they they have a pretty decent
business model, but they theyreally um haven't relied on any
new technology, soft softwaresor even social media, and that's
definitely a huge thing.
Nowadays, everybody wants tosee that you have a good
built-out website.
They want to find you on Google, they want to see your reviews,
and that was something that wasreally fun for us throughout.
(03:18):
The process was taking beforeand after photos and videos and
capturing the content, and westarted making good
relationships with thesecustomers.
That we thought would translatewell into our own business and
we'd be able to kind of take offrunning like we did, and we
were able to very quickly builda good social media following
(03:38):
and presence there to help newclients and returning clients
feel comfortable with our work,even though we are a bit young
in the industry.
Speaker 1 (03:47):
Gotcha Okay.
So it sounds like the studentpainters they're doing.
Mostly was it door to doormarketing type, that's exactly
it.
Speaker 2 (03:55):
Most of our marketing through student painters was
door knocking and putting outdoor hangers and yard signs.
We did sort of take a littlebit of that yard sign approach
to keep the community awarenesswithin our new company, Clean
Coat.
But then we really heavilyrelied on Facebook and Instagram
and Google as well to get ouronline presence growing.
Speaker 1 (04:19):
Gotcha Okay.
So you guys probably got prettygood at guerrilla marketing
using the door-to-door and nowwith the new company Clean Coat,
you're taking what you learnedthere, but also adding on
Facebook ads and also justorganic meta awareness as well.
It sounds like.
Speaker 2 (04:38):
Absolutely.
Speaker 1 (04:39):
Okay, cool, and I know you've had some real
success with, you know, meta adsand organic type interactions.
What have you guys done to kindof see the results that you've
done?
Like, can you just walk methrough what are you guys doing
now that's seeing success?
Speaker 2 (04:59):
Sure.
So I would say our firstapproach, which really helped,
was building out the organicside of all of our social media,
consistently posting at leastseveral times a week at this
point, several times a day, andalways keeping our ideal
customer up to date on what ourcompany is doing.
So ensuring that the contentthat we're posting is aligning
(05:20):
with the type of customer thatwe want to work with, is
aligning with the type ofcustomer that we want to work
with.
So, essentially, do they want,does your customer want to hire
a team, or do they want to hiresomeone who maybe is a one-man
show?
Or do they want to hire someonewho really takes the time to
prep and clean all of theirfloor when you're done and cover
all of their furniture?
Or, you know, is quality maybenot so much of an issue for them
(05:43):
, I guess, or a value for them,I guess?
So we make our content tailoredto what we know our ideal
customer wants to see, which isa high quality result and taking
our time to deliver all of that, and I guess that's really what
changed things for us.
I used to just make my contentalmost looking.
(06:05):
Everything looked like an ad.
It all had lots of words on itand a lot of call to action on
it and I thought that was thebest way to move forward with
creating the content.
But I met with with some othermarketing agencies and they kind
of gave me some great adviceand told me you know, keep that
to about 10% of the actualcontent and the rest of it just
(06:26):
try to make it as engaging aspossible.
So as soon as I kind ofswitched up and started making
my content more engaging ratherthan ad-like, that's when I
really started seeing morefollowers and people actually
wanting to stick around for thefuture content.
And then, piggybacking off ofthat, I do try to organically
share my content into Facebookgroups.
(06:47):
So I will join Facebook groupsthat are within my service areas
and share it daily, sometimestwice a day.
You have to make sure you readthose rules and conform to the
group rules, otherwise your pagewill get less views on Facebook
.
Get less views on Facebook.
(07:07):
But yeah, sharing into thosegroups as well really helped us
gain a lot of followers.
And then, once we did startsharing those ads, if they click
on your page they have contentto see.
It's not a blank canvas or theydon't see something from 2024
and wonder are they still evenin business?
They see that we're activelyworking every single day.
Speaker 1 (07:24):
Okay, so it sounds like we initially started
posting on facebook and, by theway, is this a facebook business
profile or were you using yourpersonal?
Speaker 2 (07:33):
so I use both.
Um, I'm I'm pretty mucheverywhere on social media, so I
post on both my facebookbusiness page and my personal
page, which is really onlybusiness related.
Then I have a personal andbusiness next door page, so I
post on there each day as well.
And then on Instagram I haveour business page, so I post
there daily, and then I try topost to both Google updates and
(07:57):
to YouTube as well as often as Ican, but I will say that's not
quite daily yet.
Speaker 1 (08:03):
Okay, so you're using both the Facebook business and
the personal and other accountsas well in Nextdoor and you're
posting there almost daily, anddaily in some cases.
Now you mentioned sharing inFacebook groups as well.
Are you like going using yourpersonal one or your business
(08:28):
account to get into the Facebookgroups?
Because I know and the reasonwhy I'm asking this is like I
know the Facebook businessaccounts like, whenever you post
, unless you boost the post, youdon't really get a lot of
engagement, and I'm wondering,if did, have you used your
Facebook personal page more, um,or is it just like you use one
(08:50):
for one thing and, uh, one foranother thing?
Like I'm just trying tounderstand how, how you're
getting that engagement, causelike that can be a challenge,
especially if you're just usingyour Facebook business profile.
Speaker 2 (09:02):
Yeah, that's a really good question.
So I am essentially just usingmy business profile for the
sharing because a lot of theFacebook groups have some pretty
strict rules, especially whenit comes to businesses, because
they don't want to see a lot ofbasically spam or scamming
within their pages and some oftheir users or people that are
(09:22):
part of the groups they don'tlike to see a whole lot of
business stuff on it.
So you definitely need to readthe rules and make sure that
they do allow businesses.
Some of them will allow you topost daily.
Some of them will allow you topost once a week.
So make sure you're followingthat because once you do start
getting rejected from those,that will kind of hurt your
engagement.
But I try not to post for mypersonal page for that reason,
(09:44):
because they don't know that I'ma business and I don't want
them to feel like I'm beingsneaky and then get kicked out
of the group.
So I do post from my businesspage.
But to answer your question onhow to keep that engagement up,
since it is a business page is Itry to keep our employees or
myself in almost all of thecontent.
So I will take before and afterof just the spaces that we're
(10:05):
working on interior or exteriorwithout anyone in it, but
majority of my content haseither my face and I'm talking
about the project or one of ourteam members is within the photo
.
So people are more likely topause, take a moment to read it
and if they like what you looklike, if they like what your
work looks like, then they'regoing to follow along and hold
on to your contact for futurereference or potentially share
(10:29):
it with other people.
Speaker 1 (10:31):
That makes a lot of sense.
I've heard somewhere where,basically, humans want to see
other humans' faces and it'smore engaging on social media.
So it makes complete sense thatyou try to incorporate yourself
or your team members in thosesocial media posts with video or
pictures, so that it catchesmore eyeballs and gets more
(10:54):
engagement.
So that makes complete sense.
Um, so, so that sounds like.
It sounds like the way thatyou're getting engagement on
your Facebook business profileis not necessarily is more about
the what you're posting, um,and the types of things that
you're using in your posts, likeimages, videos of your team
(11:15):
members rather than anythingelse.
It seems like that might be theprimary driver.
Is that right?
Speaker 2 (11:24):
I would say it's huge .
If I wasn't sharing into thosegroups, I don't think that my
page would be noticed nearly asmuch, and now I'm sharing into
like 100 groups or so every day.
So, it's a lot of.
But Facebook's made it easier.
They're allowing you to shareto about 10 groups at a time and
they do change it often.
It's weird, sometimes it'll beone, sometimes it'll be three,
(11:45):
sometimes it'll be 20.
That you can share to everytime.
But I do think that our Facebookad has gained an incredible
amount of following in ourprofile Since we started the ad.
We've probably gained and westarted this one specific ad
(12:07):
that I'm referring to about twoand a half months ago and we've
gained probably 70 followersjust from the ad and it will
tell you oh, this personfollowed you based on your ad or
based on this reel.
So that's how I can track thoseback to the ad in particular.
But this ad that I'm referringto, jacob, my business partner,
and I we are inside of one ofour clients' homes that we had
(12:30):
done more than one project for.
We actually legitimately jumpinto the screen and we're like,
hey, it's Molly and Jacob withClean Co.
And then we just go into somedetail, talking about our
business, talking about theservices that we offer, why you
can trust us, and essentially, acall to action at the end.
And it's just changed.
(12:51):
It's changed the way that ournew leads are interacting with
us.
They feel like they know usbecause they're seeing that ad
initially and seeing a verypersonal side of us.
And then they're going to ourprofile and, like you said,
they're seeing all of thatorganic content that has our
faces on it.
It shows who our team is, itshows exactly what our processes
are, and so they either followalong until they're ready or, if
(13:13):
they're ready, they reach outto us and they feel like they
already know our business andknow what we're about.
And it's gotten to the pointwhere we're going to these sales
calls and we're knocking ontheir front door and they open
the door and they're like, oh,you look just like you do on
social media.
Or they say, oh, I feel likeI've known you for years and
it's great because now they feelcomfortable before we've even
(13:34):
actually met them in person oreven stepped inside of their
home.
Speaker 1 (13:37):
Yeah, that's awesome.
It sounds like you've reallybuilt that connection with them
ahead of time, which is helpingyou build that trust to make it
easier to close the deal.
Speaker 2 (13:48):
Yes, and one thing I will kind of follow up on
regarding building that trust isonce they do fill out that
Facebook lead form and I'll talka little bit more about the
specifics in the form that areimportant to make sure that
you're getting good, qualifiedleads.
But once they do fill out thatlead form, we are automatically
sending them an email and textmessage through DripJobs, who
(14:08):
we're using as our salessoftware and CRM right now, and
I will immediately call them toset up the appointment.
And that's something that haschanged more recently is I've
been able to step more full-timeinto the office administration
role to be able to get to thoseleads a lot quicker.
So that's helped with our setrate.
But I'll call them immediatelyto set the appointment.
If I don't get a hold of them,they're going to continue to
(14:30):
receive those automatedfollow-ups within 24 hours, two
days, three days, five days,seven days to make sure that we
are booking that lead that wejust paid for.
And then, once that estimate isactually scheduled, they're
getting an automated email andtext confirmation with the
address, date, time that it'sbeen scheduled for.
But they're also getting avideo of me saying giving an
(14:52):
introduction, saying thank youso much for scheduling this
appointment with us.
We appreciate you putting thetrust into us with your home.
Here's what to expect with ourprocess and a little bit more
about our preparation, moreabout the painting process, more
about our team.
So again, they feel like theyknow us before we even come show
up to do the sales pitch.
So that's been something that Ithink has been pretty big for
(15:13):
us.
Speaker 1 (15:14):
Oh yeah, it sounds like it for sure.
So to recap so you have yourbusiness Facebook business
profile and you're creating thatengaging content.
You're posting that.
A lot of those posts are goinginto Facebook groups that are in
your area and you have like 100that you post to.
(15:36):
But you you make sure thatyou're abiding by the rules for
the Facebook group so you don'tget kicked out from there.
Those, those folks, in thatthose groups are engaging with
your, your organic content.
And then then from there you'velayered on Facebook ads so that
with a really engaging video itsounds like with with you and
(15:57):
Jacob in the video and helping a, a client of yours, with the
transformation, and so that'sgetting a lot of positive.
You're getting a lot of leadsfrom that.
But you also have that organicto back it up.
So if they check out yourFacebook business profile,
they'll see like you guys areposting all the time, every day,
(16:18):
so and and they might be afollower already or they might
follow you then and then oncethat lead is submitted through
the Facebook ad using drip jobs,you're very quickly sending
them a're very quickly gettingthem scheduled for an estimate
(16:39):
through text, email and phonecall follow-up as quick as
possible to try to set them onthe estimate calendar.
And then, once they'rescheduled, then you're doing
even further like confirming theappointment, sending them
another, another video and thatsort of thing, and it sounds
like this whole thing is justtrying to build trust.
They get really familiar withyou, they, and then you're
(17:03):
quickly setting them and thencontinue to build the trust
through more communication.
Is that sum it up?
Speaker 2 (17:10):
Yep absolutely.
Speaker 1 (17:12):
Okay, now that sounds really amazing and would you
mind sharing, like some of yournumbers for this sales process,
like your set rate and that sortof thing?
Speaker 2 (17:24):
Yep, absolutely so.
When we first started lookingat the Facebook ads, there's so
many different metrics to lookthrough so we got a little bit
overwhelmed with that.
So we've kind of tailored itback and tried to only really
look at our overall advertisingcosts specifically, especially
through Facebook, because that'sour number one source right now
(17:44):
and like our set rate right nowthrough Facebook, I think the
industry average throughFacebook ads would be around 30%
.
We're hovering closer to 39% onthe set rate and I'm hoping
that's because of our extensivefollow-up process and for our
sales closing rates.
(18:06):
I don't actually know theindustry average on this, but
we're right around 39% on thatas well.
So I guess our closing rate onthe Facebook ad source is a bit
lower than any of the othersources.
However, the job size has goneup, more so than any of the
(18:27):
other lead sources, which we'rea bit intrigued by.
I'm wondering if that's becausethese potential customers are
seeing our work and seeingsimilar things that could be in
their home and thinking, oh, Imight want that done as well.
And then when we get in theirhome and we start quoting, they
see how fast we can get throughthe quote in the presentation.
They're like well, how muchwould it cost for this too, and
(18:50):
that as well.
And then they keep adding on.
So that's been great to seethat, to see that, um, average
job size go up as well.
Um, and then our cost per lead,um, I I've had about two and a
half months or so of this ad togo off of for this number, so
obviously it'll go up, but rightnow we're at about $15 per lead
and, uh, I know that average isis about 50.
Speaker 1 (19:14):
Yeah, that's super low.
Yeah, the average is like $60to $70 per lead, so that's a lot
.
So $15 per lead, I mean that'scrazy.
Speaker 2 (19:29):
So okay, it's exciting.
Speaker 1 (19:30):
So $15 per lead you're setting, meaning that
when that lead comes in, 39% ofthe time you're getting them on
the estimate calendar.
Speaker 2 (19:40):
Yep.
Speaker 1 (19:41):
And so you'll need about two and a half leads to
get an estimate.
So you're basically paying like$40-ish to get an estimate.
And then then you're closing,uh, you know, every at least one
(20:01):
out of three a little bithigher than that, um, and so
your, your costs, your customeracquisition costs, not including
the salesperson is is like ahundred bucks.
Really, that's super low.
That's amazing.
Yeah, um, yeah.
So if you have any cash layingaround, definitely just pour it
(20:25):
into whatever's happening rightnow.
That's amazing, a hundreddollars.
And then you said your, youraverage job size is, uh, for,
for these Facebook ads, whatsize is the job usually on
average?
Speaker 2 (20:40):
We were previously probably around four months ago
we were looking at an averagejob size of $2,500 or so, and
now I think we're looking closerto 4,000 for our average job
size.
Speaker 1 (20:55):
Okay, and a lot of those, that 4,000, about $4,000
per for each closed job andthat's coming from Facebook
around that.
Okay, so you're spending ahundred dollars to close $4,000
job on average.
So that's two and a halfpercent, um, which is super low.
(21:19):
Yeah, you, you had a, asalesperson, you know pay, pay a
salesperson to close that deal.
Your, your customer acquisitioncosts probably going to be
somewhere around 10% of of thejob, which is very low.
And if you have a 50% grossprofit margin, you're looking at
a five to one ratio of grossprofit to customer acquisition
(21:42):
costs, which is that's super.
We we usually recommend likethree to one at least, and so
you're sounds like, with thenumbers we just went through,
you're on track to do like fiveto one, which is, which is
amazing.
And uh, you're on track to dolike five to one, which is,
which is amazing.
And uh is, um, yeah, that's,that's, that's awesome.
Speaker 2 (22:02):
So we're just hiring is what's um, what's next on the
I don't know, I guess next stepbecause, yeah, we're, we're
getting those leads, we'rebooking them, we're the numbers
look good, um, but yeah, we,we're booked out right now.
We have six full-time paintersand we're booked out right now
through the end of June.
So we're, we're just looking tohire more and keep, keep
(22:25):
chipping away at the work.
Speaker 1 (22:26):
Yeah, yeah.
So now the problem is not, it'snot the leads, you have that
fixed.
Now it's just getting the teamyou know to produce the work and
making sure that you can stayon, not not book out too far and
and keep producing the work.
So that's awesome, that's agood, a good problem to have.
Still a problem, but uh, it's.
(22:46):
It's definitely better than nothaving any leads or really
expensive leads.
So, um, that's amazing.
So what else you know in thisjourney like doing social media
marketing, facebook ads, anyother like tips that you if
someone's like, hey, this soundsamazing, I really want to do
(23:08):
this Are there any pitfalls orthings that you've seen that you
try in the beginning thatdidn't work?
Or if you're giving advice tothe business owner, what would
you say?
Speaker 2 (23:20):
Absolutely.
I do have some tips because itwas pretty much trial and error
for us.
So a lot of people don't have agood understanding.
Posts and boosting posts can befine on its own for an account
(23:47):
that's already very built outand already has a large
following, but I don't thinkthat they're very effective ways
to spend your money when you'relooking to get in front of new
faces.
So you want to make sure thatyou're not boosting the posts
and that you're actuallycreating a Facebook ad and that
way you can customize who you'retargeting.
You want to make sure that yourideal customers within that
(24:09):
target demographic whether it'stheir age, whether it's their
income, whether it's the actuallocation radius, so that your
team's not driving too far youwant to make sure that you have
all of that target dialed in and, like I had mentioned earlier,
the lead form is very important,because we had previously set
(24:31):
up a lead form that essentiallywould just take you to our
website and at our website youwould then go to our drip jobs
appointment form.
But what we noticed happened andwe wasted a good amount of
money on it is people don't likebeing taken off of Facebook if
they're already on Facebook, soyou don't want to send them to
your website.
You definitely want to sendthem to a lead form that's still
(24:54):
on Facebook and with that leadform you want to add in at least
two or three qualifyingquestions, because Facebook
automatically will save theirfirst and last name, their phone
number and their email address,because they've likely input
that in their phone a milliontimes.
So it will if they accidentallyclick the button, if they
(25:15):
intentionally click the buttonbut maybe don't have true buying
intentions it's going toautomatically fill out that
basic contact information forthem and just send you the lead.
Then you're going to call them.
They're not going to answer.
They're going to automaticallyfill out that basic contact
information for them and justsend you the lead.
Then you're going to call them.
They're not going to answer.
They're going to say what Inever even filled out your form.
Why does this always happen tome?
So you definitely want to makesure that you include qualifying
questions.
You want to ask them what zipcode they're in.
(25:36):
You want to make sure thatthey're within your service area
.
You want to ask them whatservice they're looking for.
So you know I have threedifferent options interior
painting, exterior painting orcabinet spraying.
And then again, you want to gettheir first name, last name,
their phone number and emailaddress so that you can
effectively follow up with themimmediately once you get that
(25:59):
lead.
Speaker 1 (26:02):
That's really good advice.
So the first one was theboosting of posts versus
actually running Facebook ads,and I think Brandon Pierpont
from painter marketing pros hewas.
He said something to the effectof if you're, if you're using
the boosting your Facebook posts, you're basically just giving
(26:23):
money to Facebook at like acharity because it's not going
to do anything.
So, yeah, if it's really easyto give Facebook money, it's
probably not the best route togo.
If it's like an easy button, ohyeah, I'll click this button
and boost it, but yeah, thatmakes complete sense, so don't
(26:43):
To piggyback off of that quickly.
Speaker 2 (26:46):
Um, to anybody who would be looking to outsource
this, I definitely wouldrecommend Brandon Pierpont with
painter marketing pros, or LucasJensen with um for media
marketing.
They've offered me such amazingadvice and it's all immediately
shown, so that's, I'll throwthat out there.
Speaker 1 (27:03):
Yeah, no, absolutely.
I definitely agree.
Um, if you, if you need help,definitely see, you know one of
those two, two guys for sure andum, so don't boost your posts,
actually run facebook ads.
And then the second thing yousaid was the lead, the lead form
.
You want to use facebook's leadform, not your own lead form,
because people get weird if youtry to take them somewhere else
(27:25):
besides Facebook in your ad.
And then, and then adding insome qualifying questions on
your lead form, so that it's notjust the basic name and email
and phone number, becauseFacebook does have those, the
autofill feature on Facebook ads, facebook ads.
So you'll you you add in acouple of qualifying questions
(27:48):
to make sure that theyintentionally filled out the
form and they're they're goodleads and and uh, and that's
also impressive, you know,usually with your lead costs is
so low at $15,.
I would have guessed that youdidn't have qualifying questions
, um, but it sounds like you do.
Guessed that you didn't havequalifying questions, but it
sounds like you do.
So you're doing the qualifyingquestions and, plus, you're
getting really cheap leads,which is really good.
Speaker 2 (28:11):
It's awesome.
Some other things that alsodefinitely pair.
Well, like I mentionedpreviously, the yard signs.
If they're seeing you on socialmedia and then they think, oh,
on my drive to work I saw thatsign, I saw a clean and coat,
then they're potentially goingto be wondering, well, what did
my neighbor have done at theirhouse?
Or, you know, can I ask themabout their experience?
Yard signs are definitely hugefor that.
(28:33):
But also making sure that youhave a Google business page with
a lot of reviews, reviews thathave photos, reviews that have a
lot of detail and youremployees names, to kind of give
people a more personal feel ofwhat to expect with your
business, rather than thetypical oh, they did a nice job.
And another thing on top ofthat is you can share
(28:56):
essentially social media poststo your Google page so they show
up as updates that's whatGoogle calls them and you can
share basically, essentiallywhat you're, what you're posting
on social media.
But that'll help with your SEOand that'll help with, again,
your overall awareness on Google.
So that's been something thatthat we've tried to make sure
(29:17):
that we're doing as well aboutthat one the sharing social
media posts to your Google page.
Speaker 1 (29:24):
That's new, that's that's, that's.
That sounds pretty interesting.
I um, I'm taking notes so uh,and and that that.
Basically, I would imagine thatwould just boost trust for
Google from Google, cause a lotabout the the managing your
(29:46):
Google business page is aboutboosting trust with Google so
that Google trusts to put youout, you know, as a higher
ranking company.
So if you're kind of connectingsocial media with Google and
having a lot of pictures, havinga lot of Google reviews, that's
probably going to boost you inthe ranking.
So that makes complete sense.
Speaker 2 (30:02):
Absolutely, and the more photos that you can have
with your company's logo, yourcompany's name in those photos
as well, google's going torecognize that, it's going to
pair it with your business andagain, it's going to try to show
you or show your page morebecause, like you said, you're
building trust with Google.
Speaker 1 (30:17):
Yeah, that makes complete sense.
Awesome.
Well, molly, this.
This has been a episode justpacked with value.
I think anybody listening rightnow that wants to do Facebook,
uh, for their painting businessjust got.
Hopefully they're taking notesand listen to this podcast over
and over again, because you justthrew out like so many great
(30:40):
tips, um, uh, it's, it's amazing.
So I really appreciate youcoming on and going through this
with the audience.
Are there any asks that youhave of the audience or anything
you'd like to put out there?
You know, whatever, whateveryou got, any asks of the
audience?
Speaker 2 (31:00):
Sure.
One ask of the audience wouldbe that, if you feel like I
could offer any additionalinformation or like I could help
in any ways, to reach out to me, because all of the help that
I've received from otherpainting business owners and
their affiliates within theircompanies has been so helpful to
my company and my company'sgrowth, so I'd love to give back
in any way that I can.
(31:20):
So reach out to me on socialmedia or, you know, find my
website and just just contact meif that's something you'd be
interested in.
Speaker 1 (31:27):
Awesome, great stuff.
Well, I really appreciate yourtime today, molly.
Um, I think this was a reallyvaluable episode and for
everyone that's listening,definitely.
Uh, reach out to Molly if youneed help, and with that, we
will see you next week.
Speaker 2 (31:44):
Thank you.
Welcome to the Profitable Painter Podcast, the
show where painting contractorslearn how to boost profits, cut
taxes and build a business thatworks for them.
I'm your host, daniel Honan,cpa, former painting business
owner, and your guide tomastering your numbers that
drive success.
So let's dive in and make yourbusiness more profitable.
Welcome to the podcast, molly.
(00:21):
How's it going, molly?
Speaker 2 (00:22):
Good, how are you?
Thanks for having me.
Speaker 1 (00:27):
Yeah, I'm excited.
I'm super excited to dive intoyour story.
I think a lot of folks aregoing to get a ton of value.
So I'm super excited today.
And, molly, can you just kindof give me the rundown of what
your journey has been in thepainting industry, like how did
you get started and what aresome key milestones that you've
kind of hit along the way?
Speaker 2 (00:45):
Absolutely so.
My business partner, Jacob andI started in the industry
actually working for more of acorporate franchise company when
we were in college and we grewa love for working with
homeowners, which translatesinto now our primarily
residential company.
But when we were working forthat previous company, we saw a
lot of opportunity for growthwithin the industry, so we
(01:06):
decided to start clean and coatpainting in August of 2023.
And we've had the opportunityof working with about 200
customers homeowners since then,and social media has really
been the driving presence forour company up to this point.
Speaker 1 (01:22):
Awesome.
You guys have had a reallystrong start.
This is pretty impressive.
And you mentioned a corporatecompany.
Was that like College Works orcollege One of those internship
programs?
Speaker 2 (01:36):
Yep, it's super similar student painters or
young entrepreneurs acrossAmerica, but it's super similar
to College Works.
Speaker 1 (01:43):
Okay, cool.
So you started with thatinternship with them and it
sounds like you did like asummer summer internship and
then you're like, hey, thiswould be cool to do on on your
own.
Is that how it kind of worked?
Speaker 2 (01:56):
Yep, absolutely.
Actually, all four years, allfour summers after college we
were working doing just exteriorpainting through student
painters and again we saw a lotof room for growth and
professionalism within theindustry.
So we thought why don't westart our own company?
And that's exactly what we did.
In August of 2023.
Speaker 1 (02:17):
Okay, so it sounds like you did.
You actually worked withstudent painters for a few years
.
Is that right?
Speaker 2 (02:23):
yes, okay jacob was, um, technically the branch
manager or, um, I guess,franchisee um, and then I was
his production manager.
Speaker 1 (02:33):
So we both worked very, very closely with the
homeowners gotcha okay, nice and, and so, um, and then, when
once things were going wellthere, you felt you felt like
you could kind of, uh, do thison your own and um, and and kind
of create your own thing.
What was like the, the thingthat kind of drove you to to
(02:55):
want to set it on your own.
Speaker 2 (02:57):
Sure, um, so they they have a pretty decent
business model, but they theyreally um haven't relied on any
new technology, soft softwaresor even social media, and that's
definitely a huge thing.
Nowadays, everybody wants tosee that you have a good
built-out website.
They want to find you on Google, they want to see your reviews,
and that was something that wasreally fun for us throughout.
(03:18):
The process was taking beforeand after photos and videos and
capturing the content, and westarted making good
relationships with thesecustomers.
That we thought would translatewell into our own business and
we'd be able to kind of take offrunning like we did, and we
were able to very quickly builda good social media following
(03:38):
and presence there to help newclients and returning clients
feel comfortable with our work,even though we are a bit young
in the industry.
Speaker 1 (03:47):
Gotcha Okay.
So it sounds like the studentpainters they're doing.
Mostly was it door to doormarketing type, that's exactly
it.
Speaker 2 (03:55):
Most of our marketing through student painters was
door knocking and putting outdoor hangers and yard signs.
We did sort of take a littlebit of that yard sign approach
to keep the community awarenesswithin our new company, Clean
Coat.
But then we really heavilyrelied on Facebook and Instagram
and Google as well to get ouronline presence growing.
Speaker 1 (04:19):
Gotcha Okay.
So you guys probably got prettygood at guerrilla marketing
using the door-to-door and nowwith the new company Clean Coat,
you're taking what you learnedthere, but also adding on
Facebook ads and also justorganic meta awareness as well.
It sounds like.
Speaker 2 (04:38):
Absolutely.
Speaker 1 (04:39):
Okay, cool, and I know you've had some real
success with, you know, meta adsand organic type interactions.
What have you guys done to kindof see the results that you've
done?
Like, can you just walk methrough what are you guys doing
now that's seeing success?
Speaker 2 (04:59):
Sure.
So I would say our firstapproach, which really helped,
was building out the organicside of all of our social media,
consistently posting at leastseveral times a week at this
point, several times a day, andalways keeping our ideal
customer up to date on what ourcompany is doing.
So ensuring that the contentthat we're posting is aligning
(05:20):
with the type of customer thatwe want to work with, is
aligning with the type ofcustomer that we want to work
with.
So, essentially, do they want,does your customer want to hire
a team, or do they want to hiresomeone who maybe is a one-man
show?
Or do they want to hire someonewho really takes the time to
prep and clean all of theirfloor when you're done and cover
all of their furniture?
Or, you know, is quality maybenot so much of an issue for them
(05:43):
, I guess, or a value for them,I guess?
So we make our content tailoredto what we know our ideal
customer wants to see, which isa high quality result and taking
our time to deliver all of that, and I guess that's really what
changed things for us.
I used to just make my contentalmost looking.
(06:05):
Everything looked like an ad.
It all had lots of words on itand a lot of call to action on
it and I thought that was thebest way to move forward with
creating the content.
But I met with with some othermarketing agencies and they kind
of gave me some great adviceand told me you know, keep that
to about 10% of the actualcontent and the rest of it just
(06:26):
try to make it as engaging aspossible.
So as soon as I kind ofswitched up and started making
my content more engaging ratherthan ad-like, that's when I
really started seeing morefollowers and people actually
wanting to stick around for thefuture content.
And then, piggybacking off ofthat, I do try to organically
share my content into Facebookgroups.
(06:47):
So I will join Facebook groupsthat are within my service areas
and share it daily, sometimestwice a day.
You have to make sure you readthose rules and conform to the
group rules, otherwise your pagewill get less views on Facebook
.
Get less views on Facebook.
(07:07):
But yeah, sharing into thosegroups as well really helped us
gain a lot of followers.
And then, once we did startsharing those ads, if they click
on your page they have contentto see.
It's not a blank canvas or theydon't see something from 2024
and wonder are they still evenin business?
They see that we're activelyworking every single day.
Speaker 1 (07:24):
Okay, so it sounds like we initially started
posting on facebook and, by theway, is this a facebook business
profile or were you using yourpersonal?
Speaker 2 (07:33):
so I use both.
Um, I'm I'm pretty mucheverywhere on social media, so I
post on both my facebookbusiness page and my personal
page, which is really onlybusiness related.
Then I have a personal andbusiness next door page, so I
post on there each day as well.
And then on Instagram I haveour business page, so I post
there daily, and then I try topost to both Google updates and
(07:57):
to YouTube as well as often as Ican, but I will say that's not
quite daily yet.
Speaker 1 (08:03):
Okay, so you're using both the Facebook business and
the personal and other accountsas well in Nextdoor and you're
posting there almost daily, anddaily in some cases.
Now you mentioned sharing inFacebook groups as well.
Are you like going using yourpersonal one or your business
(08:28):
account to get into the Facebookgroups?
Because I know and the reasonwhy I'm asking this is like I
know the Facebook businessaccounts like, whenever you post
, unless you boost the post, youdon't really get a lot of
engagement, and I'm wondering,if did, have you used your
Facebook personal page more, um,or is it just like you use one
(08:50):
for one thing and, uh, one foranother thing?
Like I'm just trying tounderstand how, how you're
getting that engagement, causelike that can be a challenge,
especially if you're just usingyour Facebook business profile.
Speaker 2 (09:02):
Yeah, that's a really good question.
So I am essentially just usingmy business profile for the
sharing because a lot of theFacebook groups have some pretty
strict rules, especially whenit comes to businesses, because
they don't want to see a lot ofbasically spam or scamming
within their pages and some oftheir users or people that are
(09:22):
part of the groups they don'tlike to see a whole lot of
business stuff on it.
So you definitely need to readthe rules and make sure that
they do allow businesses.
Some of them will allow you topost daily.
Some of them will allow you topost once a week.
So make sure you're followingthat because once you do start
getting rejected from those,that will kind of hurt your
engagement.
But I try not to post for mypersonal page for that reason,
(09:44):
because they don't know that I'ma business and I don't want
them to feel like I'm beingsneaky and then get kicked out
of the group.
So I do post from my businesspage.
But to answer your question onhow to keep that engagement up,
since it is a business page is Itry to keep our employees or
myself in almost all of thecontent.
So I will take before and afterof just the spaces that we're
(10:05):
working on interior or exteriorwithout anyone in it, but
majority of my content haseither my face and I'm talking
about the project or one of ourteam members is within the photo
.
So people are more likely topause, take a moment to read it
and if they like what you looklike, if they like what your
work looks like, then they'regoing to follow along and hold
on to your contact for futurereference or potentially share
(10:29):
it with other people.
Speaker 1 (10:31):
That makes a lot of sense.
I've heard somewhere where,basically, humans want to see
other humans' faces and it'smore engaging on social media.
So it makes complete sense thatyou try to incorporate yourself
or your team members in thosesocial media posts with video or
pictures, so that it catchesmore eyeballs and gets more
(10:54):
engagement.
So that makes complete sense.
Um, so, so that sounds like.
It sounds like the way thatyou're getting engagement on
your Facebook business profileis not necessarily is more about
the what you're posting, um,and the types of things that
you're using in your posts, likeimages, videos of your team
(11:15):
members rather than anythingelse.
It seems like that might be theprimary driver.
Is that right?
Speaker 2 (11:24):
I would say it's huge .
If I wasn't sharing into thosegroups, I don't think that my
page would be noticed nearly asmuch, and now I'm sharing into
like 100 groups or so every day.
So, it's a lot of.
But Facebook's made it easier.
They're allowing you to shareto about 10 groups at a time and
they do change it often.
It's weird, sometimes it'll beone, sometimes it'll be three,
(11:45):
sometimes it'll be 20.
That you can share to everytime.
But I do think that our Facebookad has gained an incredible
amount of following in ourprofile Since we started the ad.
We've probably gained and westarted this one specific ad
(12:07):
that I'm referring to about twoand a half months ago and we've
gained probably 70 followersjust from the ad and it will
tell you oh, this personfollowed you based on your ad or
based on this reel.
So that's how I can track thoseback to the ad in particular.
But this ad that I'm referringto, jacob, my business partner,
and I we are inside of one ofour clients' homes that we had
(12:30):
done more than one project for.
We actually legitimately jumpinto the screen and we're like,
hey, it's Molly and Jacob withClean Co.
And then we just go into somedetail, talking about our
business, talking about theservices that we offer, why you
can trust us, and essentially, acall to action at the end.
And it's just changed.
(12:51):
It's changed the way that ournew leads are interacting with
us.
They feel like they know usbecause they're seeing that ad
initially and seeing a verypersonal side of us.
And then they're going to ourprofile and, like you said,
they're seeing all of thatorganic content that has our
faces on it.
It shows who our team is, itshows exactly what our processes
are, and so they either followalong until they're ready or, if
(13:13):
they're ready, they reach outto us and they feel like they
already know our business andknow what we're about.
And it's gotten to the pointwhere we're going to these sales
calls and we're knocking ontheir front door and they open
the door and they're like, oh,you look just like you do on
social media.
Or they say, oh, I feel likeI've known you for years and
it's great because now they feelcomfortable before we've even
(13:34):
actually met them in person oreven stepped inside of their
home.
Speaker 1 (13:37):
Yeah, that's awesome.
It sounds like you've reallybuilt that connection with them
ahead of time, which is helpingyou build that trust to make it
easier to close the deal.
Speaker 2 (13:48):
Yes, and one thing I will kind of follow up on
regarding building that trust isonce they do fill out that
Facebook lead form and I'll talka little bit more about the
specifics in the form that areimportant to make sure that
you're getting good, qualifiedleads.
But once they do fill out thatlead form, we are automatically
sending them an email and textmessage through DripJobs, who
(14:08):
we're using as our salessoftware and CRM right now, and
I will immediately call them toset up the appointment.
And that's something that haschanged more recently is I've
been able to step more full-timeinto the office administration
role to be able to get to thoseleads a lot quicker.
So that's helped with our setrate.
But I'll call them immediatelyto set the appointment.
If I don't get a hold of them,they're going to continue to
(14:30):
receive those automatedfollow-ups within 24 hours, two
days, three days, five days,seven days to make sure that we
are booking that lead that wejust paid for.
And then, once that estimate isactually scheduled, they're
getting an automated email andtext confirmation with the
address, date, time that it'sbeen scheduled for.
But they're also getting avideo of me saying giving an
(14:52):
introduction, saying thank youso much for scheduling this
appointment with us.
We appreciate you putting thetrust into us with your home.
Here's what to expect with ourprocess and a little bit more
about our preparation, moreabout the painting process, more
about our team.
So again, they feel like theyknow us before we even come show
up to do the sales pitch.
So that's been something that Ithink has been pretty big for
(15:13):
us.
Speaker 1 (15:14):
Oh yeah, it sounds like it for sure.
So to recap so you have yourbusiness Facebook business
profile and you're creating thatengaging content.
You're posting that.
A lot of those posts are goinginto Facebook groups that are in
your area and you have like 100that you post to.
(15:36):
But you you make sure thatyou're abiding by the rules for
the Facebook group so you don'tget kicked out from there.
Those, those folks, in thatthose groups are engaging with
your, your organic content.
And then then from there you'velayered on Facebook ads so that
with a really engaging video itsounds like with with you and
(15:57):
Jacob in the video and helping a, a client of yours, with the
transformation, and so that'sgetting a lot of positive.
You're getting a lot of leadsfrom that.
But you also have that organicto back it up.
So if they check out yourFacebook business profile,
they'll see like you guys areposting all the time, every day,
(16:18):
so and and they might be afollower already or they might
follow you then and then oncethat lead is submitted through
the Facebook ad using drip jobs,you're very quickly sending
them a're very quickly gettingthem scheduled for an estimate
(16:39):
through text, email and phonecall follow-up as quick as
possible to try to set them onthe estimate calendar.
And then, once they'rescheduled, then you're doing
even further like confirming theappointment, sending them
another, another video and thatsort of thing, and it sounds
like this whole thing is justtrying to build trust.
They get really familiar withyou, they, and then you're
(17:03):
quickly setting them and thencontinue to build the trust
through more communication.
Is that sum it up?
Speaker 2 (17:10):
Yep absolutely.
Speaker 1 (17:12):
Okay, now that sounds really amazing and would you
mind sharing, like some of yournumbers for this sales process,
like your set rate and that sortof thing?
Speaker 2 (17:24):
Yep, absolutely so.
When we first started lookingat the Facebook ads, there's so
many different metrics to lookthrough so we got a little bit
overwhelmed with that.
So we've kind of tailored itback and tried to only really
look at our overall advertisingcosts specifically, especially
through Facebook, because that'sour number one source right now
(17:44):
and like our set rate right nowthrough Facebook, I think the
industry average throughFacebook ads would be around 30%
.
We're hovering closer to 39% onthe set rate and I'm hoping
that's because of our extensivefollow-up process and for our
sales closing rates.
(18:06):
I don't actually know theindustry average on this, but
we're right around 39% on thatas well.
So I guess our closing rate onthe Facebook ad source is a bit
lower than any of the othersources.
However, the job size has goneup, more so than any of the
(18:27):
other lead sources, which we'rea bit intrigued by.
I'm wondering if that's becausethese potential customers are
seeing our work and seeingsimilar things that could be in
their home and thinking, oh, Imight want that done as well.
And then when we get in theirhome and we start quoting, they
see how fast we can get throughthe quote in the presentation.
They're like well, how muchwould it cost for this too, and
(18:50):
that as well.
And then they keep adding on.
So that's been great to seethat, to see that, um, average
job size go up as well.
Um, and then our cost per lead,um, I I've had about two and a
half months or so of this ad togo off of for this number, so
obviously it'll go up, but rightnow we're at about $15 per lead
and, uh, I know that average isis about 50.
Speaker 1 (19:14):
Yeah, that's super low.
Yeah, the average is like $60to $70 per lead, so that's a lot
.
So $15 per lead, I mean that'scrazy.
Speaker 2 (19:29):
So okay, it's exciting.
Speaker 1 (19:30):
So $15 per lead you're setting, meaning that
when that lead comes in, 39% ofthe time you're getting them on
the estimate calendar.
Speaker 2 (19:40):
Yep.
Speaker 1 (19:41):
And so you'll need about two and a half leads to
get an estimate.
So you're basically paying like$40-ish to get an estimate.
And then then you're closing,uh, you know, every at least one
(20:01):
out of three a little bithigher than that, um, and so
your, your costs, your customeracquisition costs, not including
the salesperson is is like ahundred bucks.
Really, that's super low.
That's amazing.
Yeah, um, yeah.
So if you have any cash layingaround, definitely just pour it
(20:25):
into whatever's happening rightnow.
That's amazing, a hundreddollars.
And then you said your, youraverage job size is, uh, for,
for these Facebook ads, whatsize is the job usually on
average?
Speaker 2 (20:40):
We were previously probably around four months ago
we were looking at an averagejob size of $2,500 or so, and
now I think we're looking closerto 4,000 for our average job
size.
Speaker 1 (20:55):
Okay, and a lot of those, that 4,000, about $4,000
per for each closed job andthat's coming from Facebook
around that.
Okay, so you're spending ahundred dollars to close $4,000
job on average.
So that's two and a halfpercent, um, which is super low.
(21:19):
Yeah, you, you had a, asalesperson, you know pay, pay a
salesperson to close that deal.
Your, your customer acquisitioncosts probably going to be
somewhere around 10% of of thejob, which is very low.
And if you have a 50% grossprofit margin, you're looking at
a five to one ratio of grossprofit to customer acquisition
(21:42):
costs, which is that's super.
We we usually recommend likethree to one at least, and so
you're sounds like, with thenumbers we just went through,
you're on track to do like fiveto one, which is, which is
amazing.
And uh, you're on track to dolike five to one, which is,
which is amazing.
And uh is, um, yeah, that's,that's, that's awesome.
Speaker 2 (22:02):
So we're just hiring is what's um, what's next on the
I don't know, I guess next stepbecause, yeah, we're, we're
getting those leads, we'rebooking them, we're the numbers
look good, um, but yeah, we,we're booked out right now.
We have six full-time paintersand we're booked out right now
through the end of June.
So we're, we're just looking tohire more and keep, keep
(22:25):
chipping away at the work.
Speaker 1 (22:26):
Yeah, yeah.
So now the problem is not, it'snot the leads, you have that
fixed.
Now it's just getting the teamyou know to produce the work and
making sure that you can stayon, not not book out too far and
and keep producing the work.
So that's awesome, that's agood, a good problem to have.
Still a problem, but uh, it's.
(22:46):
It's definitely better than nothaving any leads or really
expensive leads.
So, um, that's amazing.
So what else you know in thisjourney like doing social media
marketing, facebook ads, anyother like tips that you if
someone's like, hey, this soundsamazing, I really want to do
(23:08):
this Are there any pitfalls orthings that you've seen that you
try in the beginning thatdidn't work?
Or if you're giving advice tothe business owner, what would
you say?
Speaker 2 (23:20):
Absolutely.
I do have some tips because itwas pretty much trial and error
for us.
So a lot of people don't have agood understanding.
Posts and boosting posts can befine on its own for an account
(23:47):
that's already very built outand already has a large
following, but I don't thinkthat they're very effective ways
to spend your money when you'relooking to get in front of new
faces.
So you want to make sure thatyou're not boosting the posts
and that you're actuallycreating a Facebook ad and that
way you can customize who you'retargeting.
You want to make sure that yourideal customers within that
(24:09):
target demographic whether it'stheir age, whether it's their
income, whether it's the actuallocation radius, so that your
team's not driving too far youwant to make sure that you have
all of that target dialed in and, like I had mentioned earlier,
the lead form is very important,because we had previously set
(24:31):
up a lead form that essentiallywould just take you to our
website and at our website youwould then go to our drip jobs
appointment form.
But what we noticed happened andwe wasted a good amount of
money on it is people don't likebeing taken off of Facebook if
they're already on Facebook, soyou don't want to send them to
your website.
You definitely want to sendthem to a lead form that's still
(24:54):
on Facebook and with that leadform you want to add in at least
two or three qualifyingquestions, because Facebook
automatically will save theirfirst and last name, their phone
number and their email address,because they've likely input
that in their phone a milliontimes.
So it will if they accidentallyclick the button, if they
(25:15):
intentionally click the buttonbut maybe don't have true buying
intentions it's going toautomatically fill out that
basic contact information forthem and just send you the lead.
Then you're going to call them.
They're not going to answer.
They're going to automaticallyfill out that basic contact
information for them and justsend you the lead.
Then you're going to call them.
They're not going to answer.
They're going to say what Inever even filled out your form.
Why does this always happen tome?
So you definitely want to makesure that you include qualifying
questions.
You want to ask them what zipcode they're in.
(25:36):
You want to make sure thatthey're within your service area
.
You want to ask them whatservice they're looking for.
So you know I have threedifferent options interior
painting, exterior painting orcabinet spraying.
And then again, you want to gettheir first name, last name,
their phone number and emailaddress so that you can
effectively follow up with themimmediately once you get that
(25:59):
lead.
Speaker 1 (26:02):
That's really good advice.
So the first one was theboosting of posts versus
actually running Facebook ads,and I think Brandon Pierpont
from painter marketing pros hewas.
He said something to the effectof if you're, if you're using
the boosting your Facebook posts, you're basically just giving
(26:23):
money to Facebook at like acharity because it's not going
to do anything.
So, yeah, if it's really easyto give Facebook money, it's
probably not the best route togo.
If it's like an easy button, ohyeah, I'll click this button
and boost it, but yeah, thatmakes complete sense, so don't
(26:43):
To piggyback off of that quickly.
Speaker 2 (26:46):
Um, to anybody who would be looking to outsource
this, I definitely wouldrecommend Brandon Pierpont with
painter marketing pros, or LucasJensen with um for media
marketing.
They've offered me such amazingadvice and it's all immediately
shown, so that's, I'll throwthat out there.
Speaker 1 (27:03):
Yeah, no, absolutely.
I definitely agree.
Um, if you, if you need help,definitely see, you know one of
those two, two guys for sure andum, so don't boost your posts,
actually run facebook ads.
And then the second thing yousaid was the lead, the lead form
.
You want to use facebook's leadform, not your own lead form,
because people get weird if youtry to take them somewhere else
(27:25):
besides Facebook in your ad.
And then, and then adding insome qualifying questions on
your lead form, so that it's notjust the basic name and email
and phone number, becauseFacebook does have those, the
autofill feature on Facebook ads, facebook ads.
So you'll you you add in acouple of qualifying questions
(27:48):
to make sure that theyintentionally filled out the
form and they're they're goodleads and and uh, and that's
also impressive, you know,usually with your lead costs is
so low at $15,.
I would have guessed that youdidn't have qualifying questions
, um, but it sounds like you do.
Guessed that you didn't havequalifying questions, but it
sounds like you do.
So you're doing the qualifyingquestions and, plus, you're
getting really cheap leads,which is really good.
Speaker 2 (28:11):
It's awesome.
Some other things that alsodefinitely pair.
Well, like I mentionedpreviously, the yard signs.
If they're seeing you on socialmedia and then they think, oh,
on my drive to work I saw thatsign, I saw a clean and coat,
then they're potentially goingto be wondering, well, what did
my neighbor have done at theirhouse?
Or, you know, can I ask themabout their experience?
Yard signs are definitely hugefor that.
(28:33):
But also making sure that youhave a Google business page with
a lot of reviews, reviews thathave photos, reviews that have a
lot of detail and youremployees names, to kind of give
people a more personal feel ofwhat to expect with your
business, rather than thetypical oh, they did a nice job.
And another thing on top ofthat is you can share
(28:56):
essentially social media poststo your Google page so they show
up as updates that's whatGoogle calls them and you can
share basically, essentiallywhat you're, what you're posting
on social media.
But that'll help with your SEOand that'll help with, again,
your overall awareness on Google.
So that's been something thatthat we've tried to make sure
(29:17):
that we're doing as well aboutthat one the sharing social
media posts to your Google page.
Speaker 1 (29:24):
That's new, that's that's, that's.
That sounds pretty interesting.
I um, I'm taking notes so uh,and and that that.
Basically, I would imagine thatwould just boost trust for
Google from Google, cause a lotabout the the managing your
(29:46):
Google business page is aboutboosting trust with Google so
that Google trusts to put youout, you know, as a higher
ranking company.
So if you're kind of connectingsocial media with Google and
having a lot of pictures, havinga lot of Google reviews, that's
probably going to boost you inthe ranking.
So that makes complete sense.
Speaker 2 (30:02):
Absolutely, and the more photos that you can have
with your company's logo, yourcompany's name in those photos
as well, google's going torecognize that, it's going to
pair it with your business andagain, it's going to try to show
you or show your page morebecause, like you said, you're
building trust with Google.
Speaker 1 (30:17):
Yeah, that makes complete sense.
Awesome.
Well, molly, this.
This has been a episode justpacked with value.
I think anybody listening rightnow that wants to do Facebook,
uh, for their painting businessjust got.
Hopefully they're taking notesand listen to this podcast over
and over again, because you justthrew out like so many great
(30:40):
tips, um, uh, it's, it's amazing.
So I really appreciate youcoming on and going through this
with the audience.
Are there any asks that youhave of the audience or anything
you'd like to put out there?
You know, whatever, whateveryou got, any asks of the
audience?
Speaker 2 (31:00):
Sure.
One ask of the audience wouldbe that, if you feel like I
could offer any additionalinformation or like I could help
in any ways, to reach out to me, because all of the help that
I've received from otherpainting business owners and
their affiliates within theircompanies has been so helpful to
my company and my company'sgrowth, so I'd love to give back
in any way that I can.
(31:20):
So reach out to me on socialmedia or, you know, find my
website and just just contact meif that's something you'd be
interested in.
Speaker 1 (31:27):
Awesome, great stuff.
Well, I really appreciate yourtime today, molly.
Um, I think this was a reallyvaluable episode and for
everyone that's listening,definitely.
Uh, reach out to Molly if youneed help, and with that, we
will see you next week.
Speaker 2 (31:44):
Thank you.
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