Profitable Web Designer with Shannon Mattern

Profitable Web Designer with Shannon Mattern

Profitable Web Designer is the top podcast for women web designers who started their web design business for freedom and fulfillment—but somehow ended up overworked, underpaid, and wondering what went wrong. If you're a woman web designer who's tired of saying yes to underpaid web design projects, doubting your prices, or bending over backward to keep clients happy, you're not alone. Host Shannon Mattern shares the pricing strategies, mindset shifts and behind-the-scenes stories web designers like you need to stop overdelivering, raise your prices, and finally create the freedom and income you started your web design business for in the first place. This podcast is your backstage pass to the coaching, strategies, and transformations happening inside the Web Designer Academy—Shannon’s mentorship program that helps women web designers book higher-paying web design projects without overworking. 👉🏻 Find out the 5 Subtle Proposal Mistakes Even Experienced Web Designers Make That Cost Them Thousands at webdesigneracademy.com/proposal

Episodes

September 16, 2026 54 mins
Get our free course to help women web designers stop undercharging and overdelivering and create a consistent, full-time income at https://webdesigneracademy.com/freecourse Ditching Hourly: A Web Designer's Guide to Value Pricing with Jonathan Stark Jonathan Stark, known as The Ditching Hourly Guy, joins Shannon Mattern to explain why hourly billing punishes you for getting good at your job, and how he builds every proposal aroun...
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Get our free course to help women web designers stop undercharging and overdelivering and create a consistent, full-time income at https://webdesigneracademy.com/freecourse Systems architect Diana Wei Fang, founder of The Finer Points, joins Shannon to explain why buying another tool never fixes a business problem, how to standardize your systems without losing what makes you different, and why she believes small businesses built ...
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Get our free course to help women web designers stop undercharging and overdelivering and create a consistent, full-time income at https://webdesigneracademy.com/freecourse Episode 211: Why Your Web Design Business Systems Keep Failing with Diana Wei Fang Systems architect Diana Wei Fang, founder of The Finer Points, joins Shannon to explain why buying another tool never fixes a business problem, how to standardize your systems w...
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Grab our free course to help women web designers stop undercharging and overdelivering and create a consistent, full-time income: https://webdesigneracademy.com/freecourse Market Your Web Design Business Without Social Media with Jana Osofsky This week I'm joined by Jana Osofsky, a content strategist and Pinterest educator for coaches and service providers, and the creator of High Leverage Content. Jana built her entire marketing...
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Grab our free course to help women web designers stop undercharging and overdelivering and create a consistent, full-time income: https://webdesigneracademy.com/freecourse Market Your Web Design Business Without Social Media with Jana Osofsky This week I'm joined by Jana Osofsky, a content strategist and Pinterest educator for coaches and service providers, and the creator of High Leverage Content. Jana built her entire marketing...
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Get our free course to help women web designers stop undercharging and overdelivering and create a consistent, full-time income at ⁠https://webdesigneracademy.com/freecourse⁠⁠ July 2026 Income Report This month I break down our July 2026 income report going over how much the business made, spent and all the lessons learned along the way. In This Episode: The full July 2026 revenue and expense breakdown (and why not all of th...
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August 26, 2026 51 mins
Get our free course to help women web designers stop undercharging and overdelivering and create a consistent, full-time income at https://webdesigneracademy.com/freecourse⁠ July 2026 Income Report This month I break down our July 2026 income report going over how much the business made, spent and all the lessons learned along the way. In This Episode: The full July 2026 revenue and expense breakdown (and why not all of the ...
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Grab our High-Converting Web Design Proposal Template and start confidently charging a lot more for custom web design projects, without hustling, overworking, or losing all your clients: https://webdesigneracademy.com/proposal #208 - Why Web Designers Need to Think Like Conversion Strategists, Not Just Designers, with Cathy Olson I sat down with Cathy Olson, co-founder of Funnel Gorgeous and FG Funnels, to talk about the thing th...
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Grab our High-Converting Web Design Proposal Template and start confidently charging a lot more for custom web design projects, without hustling, overworking, or losing all your clients: https://webdesigneracademy.com/proposal #208 - Why Web Designers Need to Think Like Conversion Strategists, Not Just Designers, with Cathy Olson I sat down with Cathy Olson, co-founder of Funnel Gorgeous and FG Funnels, to talk about the thing th...
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I've got some big news dropping today that I think you're gonna love if: 1️⃣ You're a woman web designer in that mid-stage of your web design business journey where you're beyond the beginner basics, but you're not where you want to be yet in terms of income and time freedom. 2️⃣ You want to finally: Build a real client pipeline (that doesn't use content marketing or social media) so that you stop having to try to compete for...
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Grab our High-Converting Proposal Template and learn what to include (and what to leave out) to turn more of your proposals into higher-paying clients: https://webdesigneracademy.com/proposal Episode 207: Why Web Designers Are Already Doing Brand Strategy (Just Not Charging For It) with Sarah Robb Sarah Robb of Brand Strategy Academy has spent over twenty years building brand strategies for companies like Pfizer, EY, PepsiCo, and...
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Get our free course to help women web designers stop undercharging and overdelivering and create a consistent, full-time income at https://webdesigneracademy.com/freecourse⁠ Episode 207: Why Web Designers Are Already Doing Brand Strategy (Just Not Charging For It) with Sarah Robb Sarah Robb of Brand Strategy Academy has spent over twenty years building brand strategies for companies like Pfizer, EY, PepsiCo, and Oracle, and in th...
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Get our free course to help women web designers stop undercharging and overdelivering and create a consistent, full-time income at https://webdesigneracademy.com/freecourse⁠ June 2026 Income Report Welcome to my June 2026 Income Report where I share how much we made, how much we spent and all of the lessons I learned along the way. In This Episode: How I finally let go of the belief that I’m bad at sales. How I so...
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August 5, 2026 50 mins
Grab our High-Converting Proposal Template and start confidently charging a lot more for custom web design projects... without hustling, overworking, or losing all your clients: https://webdesigneracademy.com/proposal June 2026 Income Report Welcome to my May 2026 Income Report where I share how much we made, how much we spent and all of the lessons I learned along the way. In This Episode: How I finally let go of the belief...
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Mark as Played
Grab our High-Converting Proposal Template and learn what to include (and what to leave out) to turn more of your proposals into higher-paying clients: https://webdesigneracademy.com/template Have you ever thought, I just need more clients, I just need to book more projects, and then I'll be okay? But here’s the thing - you have real costs associated with running your web design business, and it’s not just your time - ...
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Grab our High-Converting Proposal Template and learn what to include (and what to leave out) to turn more of your proposals into higher-paying clients: https://webdesigneracademy.com/template Have you ever thought, I just need more clients, I just need to book more projects, and then I'll be okay? But here’s the thing - you have real costs associated with running your web design business, and it’s not just your time - ...
Listen
Watch
Mark as Played
Grab our High-Converting Proposal Template and learn what to include (and what to leave out) to turn more of your proposals into higher-paying clients: ⁠https://webdesigneracademy.com/template⁠ What to Do When Web Design Proposals Go Silent In this replay of our June 2026 live Q&A, I answer four real questions from web designers on some of the most common business challenges that come up again and again. We cover why proposa...
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Grab our High-Converting Proposal Template and learn what to include (and what to leave out) to turn more of your proposals into higher-paying clients: https://webdesigneracademy.com/template What to Do When Web Design Proposals Go Silent In this replay of our June 2026 live Q&A, I answer four real questions from web designers on some of the most common business challenges that come up again and again. We cover why proposals...
Listen
Watch
Mark as Played
Grab our High-Converting Proposal Template and learn what to include (and what to leave out) to turn more of your proposals into higher-paying clients: https://webdesigneracademy.com/template How to Get Web Design Clients Through Cold Email (Without Feeling Gross About It) with Laura Lopuch If you've been putting off outreach because it feels pushy, awkward, or just... wrong, this episode is going to shift that for you. I sat dow...
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Mark as Played
Grab our High-Converting Proposal Template and learn what to include (and what to leave out) to turn more of your proposals into higher-paying clients: https://webdesigneracademy.com/template How to Get Web Design Clients Through Cold Email (Without Feeling Gross About It) with Laura Lopuch If you've been putting off outreach because it feels pushy, awkward, or just... wrong, this episode is going to shift that for you. I sat dow...
Listen
Watch
Mark as Played

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