S2E10 Importance of Founder-Led Sales

Founder-led sales is the ONLY way to get your startup off the ground. If you can't sell your own product, how can you expect someone else to? On this episode, Melissa digs into why every founder needs to be the first to sell their product, and how anyone can learn how to sell today.

Takeaways: 
•  Where to find your first set of prospects to sell to
•  Using sales as a way to get customer feedback
•  Separating good feedback from bad
•  Using objections to prioritize your roadmap 
•  Disconnect between what you're selling and they're buying
•  Verifying/discrediting assumptions about the product
•  How anyone can learn how to sell by using my demo script

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Connect with our host

• Follow Melissa Kwan on LinkedIn where she share stories & lessons from her founder journey weekly.
• Subscribe to 'your founder next door', Melissa's bi-monthly newsletter on how to build a company without an abundance of resources and friends in high places.
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