S2E11 Leveraging Customers to Sell Our Product

Melissa and Todd talks about how (and why) they leveraged their best customers to sell and market eWebinar by using the language they used to describe value propositions and how the product solves their problems.

Takeaways: 
•  The moment Melissa realized 1on1 sales was never going to cut it
•  How to extract the best product marketing language from your customers
•  The process of doing customer interviews and deep dives to create a database of marketing language
•  Identifying your best customers and creating an "Ideal Customer Profile" (ICP)
•  What to do with the content you extract and how to get help
•  Why this is the most valuable exercise you can do for your startup

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