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July 30, 2024 34 mins

Running a startup is a lot of throwing things against the wall to see what sticks (and what doesn't). The hard truth is, majority of things you do won't work...but you need to do them anyway to find the few things that do.

On this episode, Melissa and Todd dives into the 10 go-to-marketing strategies that didn't work for them, why, and what they learned from each one.

Takeaways: 
• Think twice before putting effort into Product Hunt.
• Things they wasted too much money on too early.
• What they thought would have a huge impact, but didn't.
• Should you pay to be in a newsletter with massive reach?
• There are a lot of things you think will move the needle, but do they?

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Connect with our host

  • Follow Melissa Kwan on LinkedIn where she share stories & lessons from her founder journey weekly.
  • Subscribe to 'your founder next door', Melissa's bi-monthly newsletter on how to build a company without an abundance of resources and friends in high places.
  • Follow @themelissakwan on Instagram and YouTube where she shares short videos of business advice and other truth-bomb sound bites.

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