“This is fine as a lifestyle business.” Says every VC with a slight look of disdain after you pitch them your brilliant idea they don’t want to invest in.
The industry has given “lifestyle business” such a bad reputation by commonly using it to describe non-venture scalable businesses with less ambitious founders. Only 1% of startups are venture funded, which means the other 99% are bootstrapped and by industry standard, lifestyle businesses. If anything between zero and unicorn is “lifestyle”, I’d happily take it.
eWebinar was founded intentionally as a lifestyle business, and that means choosing happiness over revenue for all decisions as it relates to the wellbeing of every team member, product, pricing, customer support, operations…
On this episode, Melissa and Todd discuss what a “lifestyle business” is for them, and the things they do to achieve the dream company that gives everyone involved (not just the founders) a great lifestyle.
Takeaways:
• How the industry and VCs (negatively) perceive lifestyle businesses
• Melissa’s 10 non-negotiables to happiness that led her to found eWebinar
• Intentional decisions we make to achieve our dream lifestyle business
• How choosing happiness over revenue impact product, operations and team
• The culture we try to create at eWebinar and what it’s like to work here
Contact ProfitLed
- Tweet us at @profitledfm.
- Find show notes of each episode on ProfitLed.fm.
Connect with our host
- Follow Melissa Kwan on LinkedIn where she share stories & lessons from her founder journey weekly.
- Subscribe to 'your founder next door', Melissa's bi-monthly newsletter on how to build a company without an abundance of resources and friends in high places.
- Follow @themelissakwan on Instagram and YouTube where she shares short videos of business advice and other truth-bomb sound bites.
This podcast was brought to you by eWebinar.
Learn more at ewebinar.com and find out how you can turn pre-recorded videos into automated webinars that perform better than a live webinar.
Thanks for listening!
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