Profits with Pajak

What do you do when a lead tells you your price is too high and they can do it themselves for a fraction of the cost? In this episode, John Pajak breaks down how to respond with professionalism, how to start logging these interactions for future insight, and how to turn rejections into a selling strategy. Whether you're new to the game or seasoned in the field, this episode will help you shift your mindset, ref...

In this rapid-fire Q&A episode, John Pajak breaks down the most cost-effective herbicides for cool season grasses. From broadleaf killers to crabgrass control, you’ll learn which products offer pro-grade results without crushing your profit margins.

In this powerful chapter of The Vacuum Salesman Chronicles, John Pajak shares the brutal story of The $100 Lesson. A defining moment that nearly broke him as a young Kirby vacuum salesman. Tricked by false praise, sabotaged by his own team, and left broke with only 60 cents to his name, John finds hope in an unexpected act of kindness. This raw and emotional episode shows the harsh reality of working in a viper...

Are you tired of clients nickel-and-diming you, asking for discounts, and treating your business like a neighborhood favor? In this episode of Profits with Pajak, John gets real about why your lawn care business isn’t a charity and why it’s time to stop apologizing for your prices. Learn how to deal with bargain hunters, set boundaries with confidence, and focus on the clients who actually value your work. You’...

Callbacks are a fact of life in the green industry—but how you handle them can make or break your business. In this episode of Profits with Pajak, John shares a step-by-step framework for responding to callbacks the right way, turning mistakes into trust-building moments, and putting systems in place to keep repeat issues from cropping up. Whether you’re a solo operator or running a crew, you’ll walk away with ...

Before I understood what sales really meant, I was knocking on doors with a roll of bounty towels and a free carpet shampoo offer, trying to sell $1,800 vacuum cleaners to people who never asked for me. In this episode, the first in The Vacuum Salesman Chronicles, I take you back to 1995. I had just graduated high school, I was broke, hungry, and thrown into a commission-only sales job that I didn’t fully under...

Saint John Chrysostom, Archbishop of Constantinople
The Paschal Sermon

The Catechetical Sermon of St. John Chrysostom is read during Matins of Pascha.

In this candid episode of Profits with Pajak, John shares a surprising story: ten clients canceled in just ten days—some new, some long-time loyalists. From DIY influence to economic concerns and misinformation from neighbors, John unpacks each cancellation and what it says about client expectations today. Tune in for practical solutions to reduce churn, reinforce value, and protect your business against the ri...

When a neighbor says, “Can I get a quick quote?” — you’ve got a golden opportunity. In this episode of Profits with Pajak, John shares how to turn these casual requests into fast, profitable jobs using Yardbook in the field. You’ll also get a step-by-step checklist to help you close confidently, professionally, and without delay.

Are tips a compliment, or are they a quiet sign that you're undercharging? In this episode of Profits with Pajak, John shares a story about a loyal client who never tipped, even though he generously tipped his trash collector. This experience revealed something deeper about pricing in the green industry. Tune in to explore the hidden psychology behind tipping and learn how to set a price point that truly reflec...

In this episode of Profits with Pajak, John breaks down how to increase your mowing revenue without adding more stops or buying new gear. If you’ve got open time in your schedule, you’ve got room to grow by offering small, profitable add-on services. Tune in to hear how to build service bundles, boost ticket prices, and make the most out of every client on your route.

In this episode of Profits with Pajak, John answers real questions from the Yardbook User Group on Facebook. From invoice glitches to sales tax headaches, iPhone app access to pricing reports, John gives you the practical answers you need. Plus, learn how to claim your 30-day free trial of Yardbook Premium using promo code PAJAK and get exclusive access to John's comprehensive Yardbook Training Course FREE when...

Not all lawn care advice is created equal—especially when it’s coming from social media “experts.” In this episode, John Pajak breaks down the dangers of following unqualified influencers when it comes to herbicides, turf types, and pricing strategies. Learn why getting real education as a lawn care applicator is non-negotiable if you want to stay legal, ethical, and profitable.

In this heartfelt episode of Profits with Pajak, John responds to a listener named Maggie, who says her husband is already running on empty and it’s only the beginning of the season. John shares his own struggles with exhaustion, even as a veteran in the green industry, and delivers three powerful ways to manage burnout before it snowballs. If you're feeling overwhelmed already, this episode will remind you tha...

In this episode of Profits with Pajak, John sits down with Todd Colter from MitoGrow to explore how this unique biostimulant is helping lawn care and landscape professionals reduce costs, boost plant health, and improve client satisfaction. Learn how MitoGrow’s powder-based formula unlocks root development, reduces fertilizer and water usage, and extends bloom time—without the need for complex application metho...

Join host John Pajak in this insightful episode of 'Profits with Pajak' as he converses with Kris Kiser, President and CEO of the Outdoor Power Equipment Institute and the TurfMutt Foundation. They discuss the importance of managed landscapes, spotlight Louisville's Waterfront Park and its nomination for USA Today's Best Riverwalk, and share how you can support this initiative. Tune in to learn how green spaces...

In this episode of Profits with Pajak, I sit down with Ian Brander from Relay to uncover how this innovative money management platform is transforming the way small business owners handle their finances. We discuss Relay’s standout features including sub-accounts, real-time cash flow tracking, and streamlined integrations with accounting software that help entrepreneurs gain total clarity over their budgets.

Are virtual desks helping or hurting your business? In this episode of Profits with Pajak, we dive into the key factors for choosing a virtual desk service, from minimizing hold times and collecting accurate data to maximizing ROI. Learn how to set clear expectations, train your virtual desk, and spot red flags that indicate it’s time for a change. If you’re struggling to balance call volume and customer care, ...