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August 29, 2025 62 mins

Your relationship with money goes deeper than numbers in a bank account — it’s tied to your mindset, your upbringing, and even your self-worth. For entrepreneurs, those hidden beliefs can either fuel business growth or quietly sabotage it.

In this episode, I’m joined by psychologist and business owner Dawn Smith to unpack the psychology behind money and entrepreneurship. We talk about:

  • Why so many entrepreneurs struggle with charging what they’re worth
  • How childhood and cultural money messages shape business decisions
  • The difference between a scarcity mindset and an abundance mindset
  • Practical ways to shift your money story so it works for you, not against you

If you’ve ever felt fear around pricing, guilt about success, or hesitation to invest in your business, this conversation will give you the clarity and courage to reshape your money mindset.


Resources & Mentions:

Professional counseling:  Soulful Serenity

Follow Dawn on IG:  @soulfulserenityja

Recommended Books: 

"Who Move My Cheese" - Spencer Johnson

"Richest Man in Babylon" - George Samuel Clason

"Think and Grow Rich" - Napoleon Hill


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