Secrets to Event Success: How Victory Athletics is Winning in Cheerleading Competition Production

PromoTix University Podcast – Episode 5 🎙️
Secrets to Event Success: How Victory Athletics is Winning in Cheerleading Competition Production - Carrie Page & Madison Gregory

In this episode of PromoTix University, host Will Royall explores the world of cheerleading event production with Carrie Page and Madison Gregory from Victory Athletics. Learn how they have become leaders in the industry through innovative production, unique scoring systems, and a customer-first approach.

Dive into how they go against the grain on things like "Stay to Play" and really set themselves apart through differentiation and consistency of quality amongst their events.

📖 Chapters

00:00 - PromoTix University Opening Teaser
00:41 - Victory Athletics Introduction
01:34 - Running Many Events with a Lean Team
03:05 - Standing Out in a Competitive Market
05:38 - Key Decisions When Expanding Into New Markets
08:28 - The Deposit Lock-In System
09:43 - How to Maintain Consistency In Quality Across Many Events
11:22 - Awards and Recognition at Events As a Differentiator
15:16 - Increasing Spectator Attendance
16:40 - Why Victory Athletics Doesn't Do "Stay-To-Play"
19:22 - Innovative Scoring System To Increase Attendance
22:16 - Advice for New Event Producers
24:35 - Wrapping it Up With Victory Athletics
25:09 - Differentiation in Event Management & Show Closing

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