The Clinic Marketing Podcast | Local SEO & Healthcare Online Marketing Tips for Clinic Owners & Wellness Providers
Are you a chiropractor, physical therapist, acupuncturist, or clinic owner looking to attract more patients and grow your practice? Whether you run a multidisciplinary clinic, med spa, therapy practice, or a gym and clinic hybrid, this podcast is designed to help you get found and chosen online. The Clinic Marketing Podcast breaks down what is actually working right now in SEO, local search, website strategy, and AI-driven search so you can increase your visibility, bring in more of the right patients, and grow your business without relying on paid ads. Hosted by Darcy Sullivan of Propel Marketing & Design, each episode delivers clear, actionable strategies you can implement without needing to be a marketing expert. You’ll learn how to improve your rankings in Google Search and Google Maps (Google Business Profile), optimize your website to convert visitors into patients, and create content that shows up in both traditional search results and AI-powered tools. Topics include local SEO, Google Business Profile optimization, website design and conversion strategy, content marketing, branding, AI tools, and how search behavior is evolving. You’ll also learn how to adapt your marketing so your clinic stays competitive as more people turn to AI to find answers and choose providers. If you want practical, straightforward marketing strategies that help your clinic stand out, get picked, and grow, you’re in the right place. New episodes are released every Tuesday, with popular replay episodes, called Propel Playbacks, dropping on Thursdays. Learn more at: https://propelyourcompany.com/
Episodes
If your clinic’s website just has a single “Services” page listing everything you offer, you might be holding your SEO back. In this episode, we’ll cover one of the simplest (and most overlooked) ways to help Google connect you with the right patients: creating one page per service or condition.
You’ll learn:
- Why this page structure boosts your rankings in Google Search, Google Maps, and even AI...
Is your clinic’s SEO ready for Q4 and 2027? Now is the time to review what’s working, find the gaps, and create a focused plan for the final three months of the year.
>> Episode webpage and planning guide: https://propelyourcompany.com/q4-seo-plan/
Last year’s Q4 SEO planning episode was one of our most popular, so we’re bringing it back with an updated strategy for 2026.
In this episode, you’ll lea...
Is your clinic website actually outdated, or does it just need better SEO, content, and conversion strategy? Many clinics spend thousands redesigning websites when the real problem was SEO all along. Here’s how to tell what your clinic actually needs.
Episode webpage, blog & show notes: https://propelyourcompany.com/redesign-your-website-or-seo/
Book a FREE discovery call: https://calendly.com/propelyourcompany/...
Which marketing channels actually bring your clinic patients? Learn simple ways to track Google, ads, SEO, AI, referrals, leads, and revenue.
Episode webpage and blog post: https://propelyourcompany.com/marketing-attribution-for-clinics/
When a new patient says, “I found you on Google,” do you know whether they found your clinic through Google Ads, Google Maps, organic search, AI, or somewhere else?
In this episode, learn ...
Physical therapists are in a competitive industry which means their SEO (search engine optimization) must be up to par to compete online. SEO is a crucial element of your digital marketing campaign and an effective way to get patients through your doors.
So, how do you find new patients? Or, should we say: How do new patients find you?
Getting your website in front of your target audience is the answer. This is done throu...
Where does your clinic really rank on Google, and is the ranking you see the same one potential patients see?
In this episode, we’re breaking down why healthcare SEO rankings can vary from one search to another, why a single Google search doesn’t tell the whole story, and why ranking movement still matters.
Episode webapge & blog: https://propelyourcompany.com/healthcare-google-rankings/
You’ll learn what can cau...
One chiropractor moved up more than 30 positions on Google for an important local keyword phrase. It wasn’t because they tried every SEO tactic they could find or spent hours every week creating content. It came from focusing on the right SEO priorities, in the right order, one step at a time.
In this episode, we’re breaking down what this result can teach clinic owners about improving visibility in Google Search, Google...
Are you focusing on the SEO work that will actually make a difference for your clinic?
In this episode, we’re breaking down five SEO priorities clinics should be paying attention to right now, including how your website and Google Business Profile work together, why more content isn’t always the answer, how AI search is changing clinic visibility, and why a focused 90-day plan can be more valuable than an endless SEO to-...
Should doctors have their own Google Business Profile, or should your clinic rely on one practice listing? This episode explains Google Business Profiles for doctors and healthcare practices, including when a separate practitioner profile can help your local SEO and Google Maps visibility, and when it can lead to duplicate listings, split reviews, and patient confusion.
You’ll also learn what to do when a doctor leaves your pr...
Should your clinic invest in healthcare SEO, Google Ads, or Meta Ads? Learn how each strategy can help attract new patients, why building organic visibility matters, and how healthcare SEO can help your clinic get found across Google, Google Maps, ChatGPT, and other AI-powered search platforms.
Episode webpage: https://propelyourcompany.com/healthcare-seo-vs-google-ads/
Send in your questions. ❤ We'd love to hear from you!
NEW W...
Not sure what your clinic should actually be working on next?
In this episode, learn how to identify your biggest opportunities across your website, Google Business Profile, local SEO, and AI search, so you can stop adding to your to-do list and start focusing on what matters most.
Plus, get the details on SEO Summer School, starting August 24, 2026.
Save your spot: https://propelyourcompany.com/go/
Publishing more blog posts doesn’t automatically mean better SEO. In this episode, learn how to identify the website content that deserves your attention first, improve high-value pages, and use blogs more strategically to support your clinic’s visibility in Google and AI search.
Episode webpage, blog post, and show notes: https://propelyourcompany.com/before-you-write-another-blog-post/
Not sure what your clinic should actually be working on next when it comes to SEO?
In this episode, get a preview of SEO Summer School for Clinics, a free five-day training designed to help you identify your biggest opportunities across your website, Google Business Profile, local SEO, and AI search.
By the end of the week, you'll have a clear 30-, 60-, and 90-day SEO plan based on what YOUR clinic needs most.
Not sure what your clinic’s SEO needs next? This episode breaks down the red flags that can signal your SEO plan isn’t working, from stalled traffic and poor rankings to attracting the wrong visitors. Learn what to look for, what may be holding you back, and how to decide where to focus your SEO efforts next.
Episode webpage, blog, and shownotes: https://propelyourcompany.com/seo-red-flags/
Want more acupuncture patients from Google without feeling salesy? This episode breaks down a calm, practical SEO plan to help your practice show up in local search and turn visibility into booked appointments. You’ll learn what to optimize first, which website pages to build, how to improve your Google Business Profile, and a simple content strategy that supports rankings without becoming a full-time content creator.
Your Google Business Profile is one of the most important marketing assets your clinic has, but many clinic owners spend their time focused on the wrong things.
In this episode of the Clinic Marketing Podcast, you'll learn what actually matters when it comes to improving your Google Business Profile, what doesn't, and how to build a profile that earns more trust from both Google and potential patients.
We unpack proven strategies to make your medical spa impossible to miss in online searches, focusing on how to dominate top spots on Google while attracting more clients and filling your appointment books.
Episode webpage: https://propelyourcompany.com/med-spa-seo/
Send in your questions. ❤ We'd love to hear from you!
NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients.
AI is changing the way patients find chiropractors, but that doesn't mean traditional SEO is dead. It means the rules are evolving.
In this episode, you'll learn what AI Search Optimization really is, how it differs from traditional SEO, and what chiropractors can do today to improve their chances of being recommended by AI-powered search tools like ChatGPT, Google AI Overviews, Gemini, Perplexity, Microsoft Copilot, and Grok.
We'll ...
In this episode, we break down how frequently asked questions (FAQs) can do more than just save your staff time. When used strategically, FAQs can help your clinic show up in Google search results, improve your local SEO, and even increase your visibility in AI-powered search tools like ChatGPT, Google AI Overviews, Gemini, and more.
We talk about why search behavior is shifting toward full questions instead of keywords, how AI plat...
On this episode, we'll walk you through the ins and outs of website content placement that makes sense, has intuitive navigation, and contributes to your SEO (search engine optimization) goals.
🌟Episode webpage, blog & show notes: https://propelyourcompany.com/blog-post-or-a-page/
We’ll fill you in on the differences between website pages and your blog topics so you can best determine how to organize your content eff...
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