The Clinic Marketing Podcast | Local SEO & Healthcare Online Marketing Tips for Clinic Owners & Wellness Providers

Ever wonder why your beautifully designed clinic website isn't bringing in new patients? The answer might be more straightforward than you think. Thin content – pages with minimal substance – could silently sabotage your SEO efforts regardless of how polished your website appears. 🔎

⚡ Episode Webpage and show notes - Thin Website Content: The Silent SEO Killer - https://propelyourcompany.com/thin-website-content-the-silent-seo...

Most clinics are still putting nearly all of their attention on Google. And while Google is still critical, it’s no longer the only place patients are searching. Apple has quietly rebuilt its entire business platform, and that shift is changing how clinics show up across Apple Maps, Siri, and iPhone search. If your clinic hasn’t looked at Apple Business recently, or ever, there’s a good chance you’re missing visibility opportunitie...

In this episode, we’re talking about preventive care marketing, how to attract patients who want to stay ahead of problems, not just react when something hurts.

If your marketing mostly speaks to pain and urgent symptoms, you can end up in a cycle of one-time visits and inconsistent momentum. Preventive care content helps you reach the “I feel fine, but…” crowd, the desk workers, active adults, busy parents, and anyone noticing earl...

Think ChatGPT is helping your SEO? It might be doing the opposite. In this episode, we’re unpacking the truth about using AI tools like ChatGPT for SEO, including where they fall short, how they can quietly hurt your rankings, and what most clinic owners are getting wrong. You’ll walk away knowing how to use AI the right way, without damaging your website’s visibility.

Episode Webpage: https://propelyourcompany.com/chatgpt-cant-do-s...

Find out "what's working right now" to turn online searches into booked appointments - FAST! We'll walk through 5 conversion powerplay moves you can start putting into action this week. 

Grab the weekly + monthly rollout plan and extra resources on the episode webpage/blog post. 

✨Turn Online Searches Into Patients: The 2026 Local Conversion Playbook for Clinics --   https://propelyourcompany.com/turn-website-traf...

Patient stories and case studies can do more than just build trust, they can help your clinic show up in search results and attract the right patients.

In this episode, we break down how to use patient stories ethically, what to avoid, and how to turn one story into multiple SEO-driven assets across your website, blog, and Google Business Profile.

You’ll learn how to structure case studies so they feel natural and relatable, how to i...

Learn how to improve your clinic’s local SEO and rank in nearby cities. Discover proven strategies to expand your reach, attract more patients, and grow your visibility beyond your location.

Let’s say your clinic is based in one city, but many of your patients are willing to drive 20 or even 30 miles to see you. They know it’s worth traveling for high-quality care. The challenge is that when those same people search online, they oft...

Discover how Google Maps rankings work, including AI-driven changes, and what your clinic can do to improve visibility and get found more often. If you’ve ever searched for your clinic on Google and wondered why other businesses are showing up ahead of you in the map results, you’re not alone.

A lot of clinic owners assume rankings are random or that the business with the most reviews automatically wins. But that’s not how Google Ma...

Is your SEO plan really working—or are you just hoping it is? This episode breaks down the 10 biggest red flags that your SEO strategy might be missing the mark and exactly what to do about each one.

You’ll discover how to identify issues like stagnant traffic, low conversions, outdated content, and missing local visibility—plus simple ways to fix them. From optimizing your Google Business Profile to improving your keyword targeting...

Are you focusing on service pages or condition pages on your clinic website and still not seeing the rankings or patient inquiries you expected?

In this episode, we break down how patients actually search online and why your website may not be aligned with that behavior. You’ll learn the difference between service pages and condition pages, how they work together, and why having both is essential if you want to improve your visibili...

If you’ve ever wondered how to actually improve your position in Google, get more website traffic, or show up in AI-powered search results, this episode breaks it down in a simple, actionable way.

Search is evolving fast. It is no longer just about ranking on Google. Clinics now need to show up in Google Maps, AI Overviews, and even tools like ChatGPT that pull from real websites.

In this episode, you’ll learn how to build a strong S...

If you want more visibility in Google, more website traffic, and better leads in Q2, it starts with having a clear SEO plan before the quarter gets underway.

This episode walks through how clinic owners can review what happened in Q1, identify what is actually working, and create a focused plan for Q2 that drives real results.

You will learn how to choose the right SEO priorities, improve your most important website pages, strengthen...

If your clinic’s website just has a single “Services” page listing everything you offer, you might be holding your SEO back. In this episode, we’ll cover one of the simplest (and most overlooked) ways to help Google connect you with the right patients—creating one page per service or condition.

You’ll learn:

• Why this page structure boosts your rankings in Google Search, Google Maps, and even AI-powered search results
• The exact pag...

AI tools like ChatGPT are changing how people research health questions online, but patients are not all using AI the same way. In this episode, we explore how different generations use and trust AI tools compared to Google search when looking for healthcare information and local clinics. Learn how younger and older patients search differently, why Google Maps and reviews still play a major role in choosing a provider, and what the...

Local link building might sound technical, but at its core it is about relationships, reputation, and smart healthcare marketing. In this episode, Darcy breaks down how clinics can earn high quality local links that boost visibility in Google Search and Google Maps without turning link building into a full time job.

You will learn what local link building actually is, why it matters so much for clinic websites, and where to find rea...

Should doctors have their own Google Business Profile in addition to a location listing? This episode breaks down the difference between practitioner and practice profiles, when a separate doctor Google listing can help, and when it creates duplicate listings, split reviews, and patient confusion. You’ll also learn what to do if a doctor leaves your practice but their Google Business Profile still shows your address, and how to pro...

If Google Analytics (GA4) leaves you feeling confused, but you still want to know which marketing efforts are actually working, this episode is for you. I am walking you through a simple “analytics stack” for clinics where GA4 stays in place behind the scenes, and Clicky becomes your clear, real-time dashboard for quick decisions that lead to more booked appointments.

You will hear what Clicky is, how it pairs with GA4, and which si...

If your rankings feel inconsistent or your visibility seems flat, it may not be because you need more SEO. It may be because your messaging is unclear. In this episode, I recap key insights from a recent live training and explain why AI search is forcing clinics to rethink how they present what they treat, who they help, and where they are located. 

💥Fix Your AI Visibility Blind Spots Webinar: 7 Non-Technical Upgrades Any Clinic Ca...

Mobile healthcare providers face unique SEO challenges without a fixed location to anchor their online presence. This episode explores tailored strategies for mobile massage therapists, chiropractors, and other traveling healthcare professionals to improve their local search visibility despite not having a traditional brick-and-mortar practice.

Episode webpage and show notes: https://propelyourcompany.com/local-seo-for-mobile-medica...