Julie Kheyfets - Building Trust in Renovation

What was it about political theory that convinced Julie to study political science at university? What was occurring within the technology industry that created an opportunity for Facebook to do things in new ways for consumers which resonated with Julie and drew her to work there? Why was it so fascinating to be leading corporate development for a well-positioned adtech firm during the period of mass consolidation? What about management consulting strategy work led Julie to definitively know she wanted to be a business operator? Why did the autonomy of working at a startup foster a sense of exhilaration that Julie found herself addicted to? How did Tractable allow Julie to work on innovative solutions that brought powerful new technology to the physical world? What did the emergence of generative AI change that reduced the investment companies had to make in bringing solutions to market? Why isn't there a single source of truth for home renovation projects? What are the assorted challenges that contractors face as small business owners themselves while managing a renovation project? How has Block Renovation built technology to enable transparency and trust between homeowners and contractors? Where has Block Renovation integrated generative AI into its solutions? How is localization and deep real estate market knowledge incorporated into each Block Renovation city launch?

Julie Kheyfets - CEO of Block Renovation, joins Proptech Espresso to answer these questions and discuss how working with insurance companies revealed to Julie how bad humans are at understanding risk due to our inability to think probabilistically.