Katie Shahan - Building Your Home's User Manual

Why is there no user manual to run your house? Are the critical thinking skills you learn as an English literature major valuable in your work and personal life? How did Katie never study in college and become an auditory learner? What about the auditory learning skill set that Katie picked up in college lead to a career in tech? How did a summer job in Manhattan between high school and college lead to an interest in business? Why was developing a streamlined implementation process for a hospital back office software company so critical for sales success? How did promotions from customer sales lead to company executive leadership with golden handcuffs? Why are key man life insurance policies so essential for businesses to have in place for CEOs? How did a home ownership maintenance nightmare on her first property lead Katie to found and build Yarlow? Why is digital storage for home-related items and expenses so important for homeowners? What classic first-time entrepreneur mistake did Katie make when building the initial MVP for Yarlow? How is the trend of PE firms buying up home service profession businesses impacting the service upsell of unneeded services? Where is Yarlow integrating AI into the platform? How is regional customization important for homeowner maintenance and recommendations? Why was it important for Katie that Yarlow be a free app for homeowners?

Katie Shahan - CEO and founder of Yarlow, joins Proptech Espresso to answer these questions and discuss how a group of college classmates who she did not know convinced her she needed to become an English Lit major.