Pros & Conversations

Marketing is an important part of any business. It’s critical to building awareness of your brand. But deciding how much to spend on marketing can be a real challenge. Host Peter Reynolds and marketing consultant Damon Adachi unpack this complex topic.

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From accounting to marketing, working "on" our businesses is often less fun than working "in" our businesses. But if we let things slide, we soon won't have businesses at all. Interior designer Jo-Anne Kupiec provides tips and tricks for adding structure to your business without stifling creativity.

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Video can be an incredibly effective tool in marketing, but only if used correctly. Join video producer Kevin Luis and hosts Peter Reynolds & Damon Adachi as they discuss how to create a successful video for your business and strategies for making your video production business successful.

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Being successful in the arts takes more than just talent, it takes real business savvy. Join Peter Reynolds & Damon Adach as they speak with actors Geri Hall and Gary Pearson, stars of the hit theatrical sketch comedy MIDDLE RAGED, about the overlooked business skills needed to make it as a performer, and the performance skills that can help every entrepreneur. 

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Counsellor & Trauma Specialist Shannon Moyer talks with hosts Peter Reynolds & Damon Adachi about the mental health challenges facing entrepreneurs today and the strategies to help overcome them.

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For some, retirement is about relaxing on a beach, for others, it's an opportunity to reinvent themselves and explore new business ventures. Radio news anchor and award-winning communications executive Steve Kee talks about his life after retirement, starting a new business, and the rewards of working because you want to, rather than because you have to. 

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Global entrepreneur Claudia Harvey talks about the difficult decision to leave the corporate world to pursue her dream and how an appearance on CBC’s Dragon’s Den changed her life. 

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Should you build or buy that perfect home office? With so many entrepreneurs now working from home, the question of whether to move or renovate has become more important than ever. Join Host Peter G. Reynolds and Damon Adachi as they debate both options with Realtor Grant Gilmore & Interior Designer Jo-Anne Kupiec. 

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Political strategist, commentator and author Tasha Kheiriddin discusses the best approach to creating and managing an effective personal brand, and how to avoid any pitfalls along the way.

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Host Peter Reynolds & Damon Adachi speak with Jennifer Kendall, CFO of Discovernet and Owner of Acuity Path about the unique challenges facing women Entrepreneurs and how to “create a business you love, while living a life you love”. 

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Peter Reynolds & Damon Adachi speak with Financial Planner Tim Keeler and Skyline Executive Sandra Kennedy about sales and the value of building strong customer relationships.

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Host Peter G. Reynolds and Damon Adachi speak with Kinia Romanowska, CEO and Founder of Pros & Babes and the MoMBA, about the challenges faced by mothers with demanding careers and how they can turn the “motherhood penalty” into their greatest strength. 

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When starting a small business, technology is more than just deciding what laptops you’re going to buy. Technology impacts every aspect of your business, for productivity and accounting software, to marketing, automation and cyber-security. Host Peter Reynolds and Damon Adachi speak with Shawn Huelin, CEO of Discovernet, one of the 50 best managed IT companies in Canada, about this complex topic and offer some insights of where bus...

Marketing & Branding are critical to the success of any business, but how do they differ? Is one more important than the other? Host Peter Reynolds and marketing consultant Damon Adachi discuss the principals of marketing and what small business owners should consider when developing their marketing and brand strategy. 

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Welcome to Pros & Conversations, the podcast explores what it takes to be successful, whether you’re from the world of business, science of the arts. In this short intro episode, host Peter Reynolds and Damon Adachi talk about why they started the podcast and what listeners can expect from future episodes. 

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