I used to believe that telling my story in full was enough to inspire trust—and capital. But the truth is, how you position your story in a pitch can be the difference between another “we’ll pass” and your next funding round.
In this episode, we discussed what it really means to be the guide in your pitch, how to turn cold intros into warm investor relationships, and how to align with capital that actually gets your mission.
If you’re pitching, fundraising, or simply trying to get people to rally behind your vision, this is your map. Take notes. Share it with your team. Then tighten your narrative to make everyone around you a hero.
There’s nothing fluffy about storytelling—it’s a core investor strategy.
Your pitch should connect purpose, people, and proof. Otherwise, it’s just noise.
What You’ll Learn:
💠 Why founders must stop pitching like the hero—and what to do instead
💠 A plug-and-play framework for guiding your customers through transformation
💠 How to fundraise with zero investor network and still land warm intros
💠 The one mindset shift that builds trust with investors faster
💠 Why alignment, not access, is the hidden growth lever for diverse founders
💠 How to get in front of capital that already believes in your category
Timestamps:
00:00:00 — Positioning founders as the guide instead of the hero
01:01:07 — Your pitch is a strategy, not just a story — intro to Pitch2Yes
01:01:54 — Why clarity and heart matter in funding
04:04:21 — Burnout to purpose: Sabrina’s own hero’s journey
06:06:48 — Making customers a hero through impact
08:08:48 — Capital Engine: Getting founders investor-ready
00:11:53 — Why choosing the right investor matters most
00:15:27 — What’s your superpower investors aren’t seeing?
00:19:37 — Community and lived experience drives credibility
00:21:53 — Top learning point #1 — Story alignment
00:22:29 — Top learning point #2 — Everyone gets to be the hero
00:22:45 — Top learning point #3 — Build the right rooms
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