Why Most Startups Fail to Land Investors (Until This Happens)
Most healthtech founders don’t fail because of a bad product.
They fail because they’re pitching the right idea in the wrong language.
This week, we pulled back the curtain on a live coaching session inside our Pitch Perfect Workshop.
Here’s what really separates fundable startups from ignored ones 👇
What You’ll Learn in This Episode:
✅ Why the first 30 seconds of your pitch matters more than your metrics
✅ How to align your story to the 5 investor psychology profiles
✅ The #1 mistake founders make when identifying their buyer
✅ How we repositioned a founder’s pitch from "meh" to match-worthy
✅ What real traction signals actually look like for early-stage founders
✅ Why coachability is the invisible X-factor investors are screening for
Episode Timeline:
[00:00:00] - Why 90% of decisions are emotional.
[00:01:59] - AJ’s Pitch – The Graciela Device
[00:04:02] - Sabrina’s Feedback Framework
[00:06:19] - The Three Founding Personas
[00:09:37] - Go-to-Market & Pricing Concerns
[00:11:45] - Strategic Advisory & HealthTech Showdown
[00:15:17] - Summary of Coaching Takeaways
[00:20:20] - Call to Action
📣 Real Talk:
If your pitch isn’t landing the way you hoped—it’s not your fault. You were probably never taught how to reverse-engineer your message based on how investors make decisions.
That’s what we do inside our workshops, and in the HealthTech Showdown virtual stage experience.
💬 Founders:
What’s the ONE part of your pitch you’re unsure is landing with investors?
Drop it in the comments—I’ll give you a real-time fix.
📌 Resources Mentioned:
= Pitch Review (Free) – Submit your pitch script or recording for analysis at PulsePointPath.com/Pitch-Workshop
= Take the Impact Quotient Quiz – Are you truly ready to scale? ImpactQuotientQuiz.com
= Apply to Pitch or Judge – Join our next investor-matched live event at HealthTechShowdown.com
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