What Traction Signals Investors Say Yes To

Curious why your traction isn’t translating into checks?

Listen in as we uncover the investor signals that actually matter—and why underrepresented founders can win by doing things differently.

Emotionally real, data-backed, and full of practical gems, this conversation isn’t just another funding 101—it's a readiness check.

As founders, we often chase capital. But what if you could attract it instead—with clarity, confidence, and aligned storytelling?

You’ll leave this episode knowing how to prove your startup is not just growing—but built to scale.

What You’ll Learn:

🔶The 3 investor-proven metrics that matter most at the early stage (burn multiple, NRR, GTM traction)

🔶How to assess if your team is truly operationally ready to scale

🔶Why authentic founder storytelling creates trust that closes checks

🔶How underrepresented and female founders can turn their “difference” into a pitch superpower

🔶What investors like DFX and Gangel look for when deciding to fund diverse teams

🔶How to use the Sales Heat Metric to align your pitch with urgency and trust

Timestamps:

00:02:12 – Part two of the Funding for Women panel: What “ready to scale” really means

00:03:13 – Key investor metrics: burn multiples, NRR, and repeatable GTM channels 

00:05:55 – Operational readiness: why your team is the real growth engine 

00:07:24 – Sabrina’s “Sales Key Metrics” framework for founder storytelling 

00:10:25 – Capital Engine: helping healthcare founders scale smart 

00:12:06 – Turning bias into connection and trust with investors 

00:16:08 – How underrepresented founders can turn “different” into “undeniable” 

00:18:46 – Emotional readiness and authentic storytelling for founders

 00:22:00 – From chasing to attracting the right investors and partners 

00:23:13 – Recap: aligning metrics, mindset, and message 

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