Burnout isn’t just a clinical issue—it’s a leadership one. And most clinicians-turned-founders are burning the candle at both ends while trying to serve, scale, and stay sane. Monica McKitterick, PA-C, did it differently.
When she stopped leading from adrenaline and started building from alignment, everything shifted—her visibility, her support system, and her ability to scale without chaos.
“You’re doing too much” wasn’t an insult—it was a wake-up call. Monica shares what happened when she created space for actual relief… and why more clinicians need to stop hiding behind their grind.
Listen in to learn how Monica built a sustainable, multi-site practice while helping NPs and PAs claim their space in the DPC world.
Less hustle, more intention. Greater reach, deeper fulfillment. Learn what happens when you lead with your nervous system—not just your ambition.
What You'll Learn:
💠Why leading from nervous system regulation creates scalable clarity
💠The #1 mindset shift Monica teaches clinicians who want to become founders
💠How to build visibility and trust—even if you’re terrible on camera
💠The hidden power of answering questions in Facebook groups
💠What it really takes to grow past $3M (hint: it’s not patient care)
💠How to know if entrepreneurship is right for you
Timestamps:
00:00:00 - Silent signals of burnout and why alignment matters
00:00:59 - Introducing guest Monica McKitterick, NP and DPC founder
00:02:57 - Monica’s story: from NP to direct primary care pioneer
00:05:27 - Burnout and the realization that scaling isn’t everything
00:07:26 - Sabrina on ecosystems: family, mentors, partners, community
00:11:18 - Giving back through boards and community service
00:14:05 - Key lessons from Monica’s book: entrepreneurship readiness
00:17:09 - Marketing, sales, and operations before $3M in revenue
00:19:54 - Redefining worth beyond revenue and patient numbers
00:24:22 - Staying open to the future and embracing change
00:24:40 - Encouragement for aspiring clinician-founders
00:27:48 - Monica’s journey: from provider to community leader
00:28:44 - The power of visibility and selling yourself as a founder
00:29:42 - Episode summary and five key learning points
00:30
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
New Heights with Jason & Travis Kelce
Football’s funniest family duo — Jason Kelce of the Philadelphia Eagles and Travis Kelce of the Kansas City Chiefs — team up to provide next-level access to life in the league as it unfolds. The two brothers and Super Bowl champions drop weekly insights about the weekly slate of games and share their INSIDE perspectives on trending NFL news and sports headlines. They also endlessly rag on each other as brothers do, chat the latest in pop culture and welcome some very popular and well-known friends to chat with them. Check out new episodes every Wednesday. Follow New Heights on the Wondery App, YouTube or wherever you get your podcasts. You can listen to new episodes early and ad-free, and get exclusive content on Wondery+. Join Wondery+ in the Wondery App, Apple Podcasts or Spotify. And join our new membership for a unique fan experience by going to the New Heights YouTube channel now!
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com