#360: EVERYTHING IN LIFE - IS SALES..

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The psychology behind why we value certain things more than others often defies conventional wisdom. Through a fascinating personal experiment, I discovered how raising the price of a TV I was selling dramatically increased buyer interest overnight. After listing a nearly-new television at $400—less than half its sale price—I received zero inquiries for days. On a whim, I increased the price, and suddenly received twelve offers. This counterintuitive result perfectly illustrates how humans equate higher prices with higher value, even when we intellectually know an item's actual worth.

This principle extends far beyond consumer transactions. As the saying goes, "everything in life is sales." Whether you're trying to impress someone romantically, convince colleagues in a business meeting, or promote your ideas, you're essentially selling something—your personality, your perspective, your expertise. The mindset we adopt in these situations dramatically affects our success rate. When we frame our goal as "selling" rather than merely "convincing," we naturally become more passionate, charismatic, and determined.

Language powerfully shapes our thoughts and actions. The words we choose create different psychological frameworks that manifest in our behavior and outcomes. Like wrestlers who approach matches as "fights" to boost their aggression and performance, the terminology we use can transform our effectiveness in any situation. This phenomenon explains why things that appear exclusive or difficult to obtain become instantly more desirable. Our minds interpret higher prices or greater barriers as indicators of superior value—which explains why raising prices can sometimes attract more buyers than lowering them. Have you noticed this pattern in your own experiences? I'd love to hear how price psychology has affected your decisions or business strategies!

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Episode Transcript

Speaker 1 (00:00):
Someone very smart once said everything in life is
sales, and it's true.
When you're trying to talk to agirl, if you want her to like
you, you've got to use thattechnique the ability to
convince somebody to give you anopportunity, right?
If you're at a business meetingand you're trying to convey
your point, you're trying tosell them your idea.

(00:20):
It's not just semantics thatI'm expressing myself right now.
You know, saying convince asopposed to sell.
All right, you really are.
There's no different techniquewise, between when you're trying
to sell something, which iswhat I'm about to talk about in
a minute, or convincing somebody, because you're really trying
to have them buy what you'reselling, buy, believe what

(00:45):
you're trying to tell them,which is actually why the phrase
comes and people say I'm notbuying what you're selling, even
if it's an idea.
So recently, um, I had atelevision and I have a warranty
with it and there was a problemwith it and it's brand new.
I bought it like six months ago, Right.
And um, I have a warranty and Igot a brand new one, right,

(01:13):
there was just like somethingweird that was going on with it.
But again, I got a brand newone, so it's all good now.
And uh, what happened was I putit out on Craigslist for like
400 bucks and brand new, I thinkit would be like 1500.
And right now on sale it'd belike a thousand, but I'm selling
it for 400.

(01:33):
And I put in parentheses thatexact description and then I
said less than half of saleprice right now.
And um, I didn't get any.
Within the course of a few daysI didn't get anybody who was
interested.
So I raised the price.
I raised the price andovernight I got like 12 offers
right.

(01:53):
And that just shows youpsychologically that when you
raise the value of something,even if they know what the real
value is, people want somethingthat is harder to afford, just
like that pretty girl or to havesomebody be convinced in that
sales meeting about this riskyidea.
You know, people always talkabout high risk, high reward.

(02:15):
It's not the best formula, buta lot of times that happens,
just like if you own a business.
If you own a business, the morebusiness partners, you have
less profit, but it's also lesssecure, because if the business
is isn't doing well financially,you start losing a lot more
money, but you can also make alot more money too, Right?
So, uh, I'm probably gonna havethese two people contact each

(02:35):
other and they can figure it outand, um, I might even raise the
price again.
But just goes to show you thatsometimes when you raise the
value of something, even if it'sin lesser value, you can get
the value that you want of it,right?
People want things that theycan't get or that's harder to

(02:55):
obtain, and I had no offersbecause everybody could afford
$400.
Crazy, yeah, I'm a big believerin that whole moniker, that
whole phrase of what this guysaid once, which is everything
in life sales, and it doesn'tmatter which guy, he's actually

(03:15):
a very famous guy and he's anauthor and stuff like that.
But he really is right,Everything in life is sales.
Right, I know there is a fineline and I kind of I don't want
to repeat it, but I know I kindof am about, uh, convincing and
stuff.
But when I think convincing, inmy opinion, I kind of I kind of

(03:41):
think it's like I kind of thinkit's like I don't believe it.
I'm trying to convince somebodyabout something I don't believe
.
But if I'm thinking I'm goingto sell them something, I'm
thinking it's like a differentmode of operation, Like if you
tell yourself I'm going to sellthis to somebody.
I have to sell it to them, thisidea.

(04:03):
You're going to be maybe alittle bit more passionate about
it, a little bit moreaggressive, a little bit more
charismatic, but if you thinkI'm going to convince him and
that's the interesting thingabout words, you know, you know
you change a word, you couldchange your point of view, you
could change how you think aboutthings, right?

(04:24):
So, for example, in wrestling,if you look at wrestling as a
match, okay, well then you mightthink very clean-minded and
methodical and stuff like that.
But if you're looking at it asa wrestling fight, just as an
example, I've heard wrestlerstell me they go into a wrestling
match like it's a fight.

(04:45):
Their mentality is different,so they're a lot more aggressive
and even though it's not afight, they know that they're
going to be fighting withtechnique in that match.
So, again, sometimes the wordthat you give yourself can
psychologically change thephysical output of the task that

(05:06):
you're doing.
You know what I mean.
I can get other other exampleswhich are not, um, a little bit
more X rated, Right, but um,anyway, yeah.
So I just think it's interesting, it's fascinating, um, to just
think about how, not just thephysical man estate
manifestation of a word canchange your physical actions,

(05:29):
right, but also how, when youraise the price on something or,
in general right, when you tryto add value to it, more people
want it compared to wantingsomething that's more affordable
.
It's crazy Raise the price andyou'll get more offers.

(05:50):
Insane but true.
Anyway, guys, this is just alittle rant of mine based off of
something that recentlyhappened.
I hope you all have a beautifulday and just thank you so much
for your time, as always,Mentioning wrestling, slash judo
, slash jujitsu, which mostpeople don't really know what it
is, slash everything else.

(06:10):
I'm about to enter into theplace that I train at and y'all
have a beautiful day and justthank you for your time.
I'm Benja.
Well done, Check me out.
Peace.