November 10, 2025 • 35 mins
*New Podcast is Up!
PSYCHOLOGICAL WARFARE:
#382: Win The War - Of Your Life.
#StandUpComedian
We explore a simple mindset for hard days: treat each day as a battle and your life as the war. We share how offense, simplicity, and efficiency help you rebound from bad stretches and stack wins that compound.
• defining daily battles and the life-long war
• how relationships, work, and training affect each other
• playing offense to build momentum
• simplicity and efficiency as force multipliers
• using long checklists without perfectionism
• turning bad weeks into 10x rebounds
• the daily reset and relentless accountability
• aiming for one percent better over time
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Comedy:
IG: @BenjaWelldone
🌐www.WARandLaughs.com / www.BenjaWelldone.com
Biz E-mail: Benja@WelldoneComedy.com
Clientele for/Supporting:
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-*Corporate/Private parties
-*Comedy Clubs
-*Weddings
-*Speaking Events
Jiujitsu/Wrestling by Day 🥋, *Comedy by Night🌙,🎤,
Comedy
www.BenjaWelldone.com
IG: @BenjaWelldone
Supporting:
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Biz-Email: Benja@WelldoneComedy.com
#WARandLaughs
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
SPEAKER_00 (00:06):
Hey guys, this is just a footnote for this podcast
episode when I keep talkingabout books and leveling up in
your life.
I'm actually talking about notreading it, but listening to it
because I don't really have thetime and I'm sure that you don't
either to read.
But I will still buy thephysical book, listen to the
audio, take screenshots with myphone so I can go back to that
(00:28):
book later and underline themost impactful parts to me.
Then when I'm done listening tothat book, I will leave that
physical book on my work tablethat I do my comedy writing so
it can always be a reminder ofmy lessons learned.
And if I want to refresh, I canjust fan through it.
It's easier to fan through abook than an audio, just for
context.
Enjoy.
(00:48):
One of my biggest uh defects,but I know what it is.
So uh I've actually resolvedthat defect is believing that
for some reason I can doeverything myself.
Uh and I'm smart enough and Ihave enough wisdom to be able to
know that's not true.
Um, but for some reason my firstimpression is always that I can
(01:11):
do everything without any help.
But the reality is, is thatsuccess is not a vacuum.
Meaning, in this podcast, what Iwant to do is I was gonna talk
about all of the different, andit'll be very brief, uh, ways
and individuals uh that havehelped me the most, and the most
that have helped me are peopleare the those individuals that
have already made it in lifethat are successful and experts
(01:33):
in their own avenue.
And I learned from these peopledirectly through their words,
famous celebrities and all sortsof other individuals in the form
of books.
So I'm gonna read, I'm gonnatell you the titles of these
books and what the um uh andwhat the purpose of reading
(01:54):
these books are, because as Icontinue to say and continuously
believe in um anything that yousay out loud, which you don't
ever do unless you talk toyourself, I'm talking for a
podcast, but regardless, you'remaking an actual imprint of that
memory.
So this would be a refresher formyself and anyone listening.
This is gonna take you to thatnext level, okay?
(02:17):
So just as an example of howsuccess is not a vacuum.
If you look at a successfulcomedian, athlete, etc., they've
had coaches, they've hadmentors, they've had life
lessons, you got to learn how tostay away from bad crowds.
You've got to uh maybe have amanager, you gotta have somebody
to your marketing.
(02:37):
Uh, you may not be the bestathlete, but you've been making
a lot more money than somebodyelse uh because you're great at
marketing or or Instagram,whatever, fill in the blank,
right?
And even when it comes tocolleges, colleges want a
winning team.
But if they know a guy is thenumber two, okay, uh, and he has
a lot of people and guys andgirls or whatever that follow
(02:58):
him on Instagram, for example,for example, right?
Uh, and maybe he's lessexpensive, or maybe he might
even be more expensive to buy ifit was professional, or you'd
want him to go to that school,they're gonna choose that guy
over someone who's a bettertalent with less of a following
because it comes down to sellingtickets.
Um, so without further ado, hereis a list and a brief synopsis
(03:23):
of uh a brief summary of who andwhy.
So my problems and my answersare different than other people,
but if you deal withprocrastination, you need to
read the war of art because itlooks at procrastination as far
as something uh that you canfight and you can win on a daily
basis.
After you level up and you'veread that book and you've
(03:43):
adopted it, you understand theprinciples and the concepts.
Okay, after the war of art,which was written by uh Stephen
Pressfield, you want to read hisnext book.
All right.
Um it's called Turning Pro.
Okay.
It means what you do when youwhen you no longer procrastinate
(04:03):
and you want to not just beconsistent, but start making
money at it.
You want to start being betterat that activity.
And even if you're not gettingpaid, you want to be a
professional with your time,with your time management, your
organization, and everythingelse like that.
Now he has a few other bookswhich I think are good, but
they're a little bit morespecific.
Uh and it it's kind of like thesecond degree of the war of art.
(04:28):
And um I actually have it righthere.
I keep these books out um on mytable that I do all of my comedy
writing because it just they'rejust reminders, they're constant
reminders to me.
So after I'm done readingsomething, and by the way, I get
the audio version, um, I savereading, but a lot of these I
will read and I'll take physicalnotes, but I'll first listen to
(04:50):
it in the audio, and then I'lljust like kind of bookmark it
and I'll go back and likeunderline it.
Um, but anyway, it's called putyour ass where your heart wants
to be.
And that's right by my uh it'son my table, right by the chair.
So where I see it, again, that'sdefeating procrastination
because I know by seeing that Ineed to be in this chair.
(05:11):
Because when uh uh greatnessarrives and it comes in my mind
and I'm ready to write down anidea, I'm where I need to be and
not doing something elsesomewhere else.
And that's again, it's kind oflike a full circle as far as how
the war of art begins.
Because the first however manypages, he talks about uh
procrastination and getting hismorning coffee and doing all
(05:33):
this other stuff, and he knowsall he has to do is just sit
down.
But it's been like he goesthrough this entire list and you
realize he he's not justprocrastinating, he's finding
things to do, and he self-admitsit.
The ironic part is by notreading the war of art, you are
procrastinating.
So it's really interesting uhnot reading that book if you
(05:55):
actually do buy it.
Um, because yeah, it's a gamechanger.
I actually heard about that bookfrom Joe Rogan.
He kept giving copies of it.
He really believes that book andit helped him exponentially.
So I looked into it and it didthe exact thing for me as well.
So um another thing is um I hadthe honor and pleasure of doing
(06:17):
a podcast with these two really,really amazing guys, Hoffa and
David.
The podcast is called H D ComedyPodcast.
It's a Rough Hat production, asthey call it, and um it actually
comes out today, November the10th.
But one of the things after thepodcast, they mentioned to me uh
(06:39):
that they wanted to work ontheir brand.
So that being mentioned, thereis a great book, okay, for
building your brand, because youhave to understand if you if
you're a commercial product, ifyou're a car company, if you're
an advertising agency, if you'rea comedian, you have to
understand the biggest questionto ask yourself is why?
(07:01):
If you want to be a successfulpodcaster, not why do you want
to do that, but why should theylisten to you?
Why should they listen to myjokes?
What are you offering thateveryone else that has a podcast
is not offering?
And you can learn that verysimply and very easily by
getting a book from DonaldMiller called Building a Story
(07:24):
Brand.
And essentially, whether you'rea podcaster or an influencer or
a comedian for every joke, foryour whole product line, for
every car commercial.
Okay?
If you're a coach and it's yourteaching style, if you're a
singer, it could be not justyour image altogether, but it
could also be uh a song that youwrite individually.
(07:45):
Building a story brand by DonaldMiller is a game changer because
it will tell you essentially, itwill help you with the the
element of the story of whatyou're trying to have everybody
see when they look at you.
Okay.
And hopefully that's somethingthat they want to be a part of
as well.
They want to be a part of thatjourney.
(08:05):
I'm telling you, that is such agame changer.
I told one guy about it and hecalled me about it like every
other day after like he read thenext like five, ten, fifteen,
twenty pages.
He'd be calling me up, beinglike, this is so crazy, and it
is.
It's an amazing book.
And I'm gonna put all thesebooks down in the comment
section of uh of my Instagram.
(08:25):
You can check out my Instagram,and also for this one
individually, I will put it onYouTube specifically.
Uh now earlier I said that uhsuccess is not a vacuum, right?
And that's true.
You have to be your ownmarketing company.
Uh you have to be able, I mean,unless you have a team of
individuals that work for you,okay, that work for you, um you
(08:48):
have to be able to marketyourself, okay?
So multi-billionaire, okay,enthusiast, uh, entrepreneur,
mentor, etc.
This guy is the best of a groupof best.
He is just amazing, right?
(09:12):
Um he has two books.
He has many books, but two ofthem I thought were the biggest
game changer, both uh New YorkTimes bestsellers.
The first one is called Sell orBe Sold by Grant Cardome.
Okay.
And in that he essentially talksabout uh how everything in life
(09:33):
is sales.
And it is, realistically.
Um think about it like this.
If I'm not getting booked for acomedy club, okay, I have to
call a comedy club and tell themwhy.
Again, building a story brand.
But I have to, but uh heessentially is telling you if
you're talking to a girl, if youwant to be an athlete on a
certain basketball team, okay.
(09:55):
Um if if if you wanted to uhwhatever you're doing, you're
constantly selling yourself.
Everything is sales.
And he's right.
Right now I'm trying to convinceyou why you should listen to
this podcast.
Right now I'm convincing you whyyou should listen to my next
minute, let alone my nextsecond, right?
Everything has to count.
There cannot be fluff inbetween.
All right.
(10:16):
And uh sell or be sold prettymuch means in every
conversation, in every ideapoint that you are sharing,
there's gonna be one winner.
So you're gonna be you're gonnasell them on your idea, you're
gonna get that car sale, you'regoing to um uh convince them
that you should be on the team,that you should get the part in
the acting role, okay, that thatgirl should go out with you.
(10:40):
All right.
And the line goes on and on andon and on on all walks of life,
why you should listen to thispodcast, why you should hear me
as a world-class comedian, okay?
As opposed to them, their ideawinning, essentially, by saying,
I'm not interested.
It's your responsibility to sellthem on you, on your idea, on
(11:03):
your product, whatever it maybe.
And my product is myself in mylife, in my example in this
instance, right?
But it applies to you too.
So that is sell or be sold.
The second one, also by GrantCardone, game changer.
Okay, it's called 10x.
And my personal uh opinion isyou should buy his book, just
(11:25):
called 10x.
And it means to essentially takeever all of your principles and
ideas and so forth and so on,multiply that, multiply them by
10.
Because if you think uh I wantto be a little bit better, and
let's just say 100 days, I lovethe 100 day interval mark, okay?
Multiply your goal by 10.
(11:46):
Okay.
Uh instead of being like, I wantto lift 10 more pounds.
Let's just say it was the gym,for example, where I wanted to
make a hundred dollars, multiplyyour initial idea by ten.
This way, there's a famousphrase which is um, and I'm
paraphrasing, but if you aim forthe moon and fall among the
(12:08):
stars, you'll still besuccessful.
So that pretty much means mostindividuals fail in life as far
as the progress that they canmake, okay, uh, by not aiming
high enough.
So they they they essentiallythey're looking at the next step
to take.
When Grant Cardone isessentially saying, if that was
a staircase, look at the top ofthe stairs and see how many you
(12:30):
can jump.
See, see if you can take morethan one step at a time, okay?
But your goal is to be theentire hit to reach the entire
top of the staircase.
But don't focus on your steps,focus on the 10x, the 10x
multiplied by goal of where youwant to be.
And once you reach there,multiply it again by 10 because
(12:52):
it's a fit definitive number.
The one representing whereyou're at, and the zero
representing 10 times more,essentially.
And it's amazing because I had agoal of having 1,000 uh
individuals uh on my orfollowers as they're called on
Instagram.
I had read his book.
I said, okay, well, I want tomultiply it by 10.
(13:16):
So I I thought, you know, I Iwant I want to go from I was
thinking like I'm gonna go fromlike a hundred to a thousand.
And then in the process, Ididn't get in a hundred days, I
did not get a thousand.
But you know what?
I got about eight hundred.
And it was great.
And then um my next hundreddays, I try to blow through that
(13:36):
one thousand goal.
My 10x goal was still there,right?
Um, but because I was already at800, okay, you could either keep
that original initial goal oryou could 10x it again.
So what I did was I said, youknow what, I'm gonna blow
through 1000.
I didn't get a thousand, I got800.
So I multiplied by that that by10 um uh 100 days later.
(14:01):
So I failed my first goal of athousand, but I still did great
because I had eight eighthundred.
And then I worked hard to uhvery diligently, uh and I at
that 100-day mark when I had ahundred, I multiplied it by ten.
Okay, and I wanted eightthousand.
I didn't get eight thousand,okay, but I got about seven
(14:22):
thousand.
And I kept doing that,multiplying it by ten,
multiplying it by ten.
And the goal is to actually blowthrough that goal.
But remember, if you fail,you're still so much higher
because you aim so much higher.
And that's what 10x is allabout.
10x is all about essentiallymultiplying your goals by 10.
Okay.
(14:42):
And if you blow through it, thengreat.
Because you realize you're gonnabe taking such big steps up that
staircase.
You're not just gonna reach thetop of that staircase, you're
gonna be looking for more stairsto climb, higher, bigger goals.
And that's what you should bedoing.
I have goals of doing comedy ina stadium, okay?
I have goals of having sold-outcrowds and traveling.
(15:04):
These are all not far off.
It's where I'm currently at, andthen I'm just multiplying it
because I can do it.
If I'm doing it now, okay, andI'm taking my current success
and I just multiply it by 10.
I'm not doing anything differentas far as my goals, but my
(15:25):
progress, that's where I'maiming to be.
Okay, so that is 10x.
In my personal opinion, youshould get the audible called
the 10x mentor, which is onlyavailable on audible, so you can
hear the audio of it.
It's called the 10x mentor, butalso by the book to be able to
write stuff in it.
Now, in the audio version, Grantactually, he's a lot more vocal.
(15:49):
I mean, of course, it's audio,right?
Um, but there's a lot of stuffthat's in the 10x mentor that is
not in the um uh the actualbook, right?
So one more thing is as far asmarketing goes, um, it's
actually like a two-parter, allright?
(16:10):
Um I think that you need towrite everything down.
And there's a very successful,very easy book called the One
Page Marketing Plan.
Okay.
And it essentially tells you howto take all of the craziness of
your of a strategy that youwanted to employ, okay, and um
(16:34):
how to make it as simple aspossible.
And it has um a website and aPDF that you can fill out, and
you can make your entireone-page marketing plan from how
to get customers and make moremoney and stand out from the
crowd.
It's by an author, Alan Dibb.
Okay.
That is gonna help you out asfar as your strategy goes.
And if you wanted to simplifythat, if you wanted to simplify
(16:59):
that and condense it into a mucheasier read, you should buy
these.
And these are all important.
I'm not just saying it, theseare actually like you're
building a foundation, allright.
And I'm saying it in this order,this order on purpose.
Okay.
Um, there is two things that youneed as far as once you have
(17:25):
your strategy and you start toimplement it.
On the business aspect, you'regoing to want to be able to make
a$100 million offer.
So basically, uh that is a wayof saying that no matter what
you pitch somebody, going backto that 10X, that sell, it has
to be such good of an offer thatthey can't refuse it.
(17:47):
So Grant Cardone is not exactlysaying what to say, but he's
given the concept of why.
All right, there is a verysuccessful, very, very wealthy
guy, um, Alex Hormozy.
I'm probably saying that wrong,but he has two books, which I
think after the one-pagemarketing plan, you should
(18:08):
definitely look into, called$100million offers.
And it's essentially telling youwhat not just what, but now more
technically how, okay, and whyyou should be uh how you pretty
much polish up your offers.
So when you're selling yourideas to somebody, if you are a
basketball player or a musicianor anything like that, that you
(18:34):
will be able to uh convincethem.
Okay.
And of course it's your job toover-deliver and to follow
through.
Now, after any comedy show oranywhere else in life, you want
to continue to be networking.
And this is all on the premisethat you don't have a team of
people doing it, right?
But even if you have a team ofpeople, you should you don't you
think the net uh the rocknetworks for himself?
(18:57):
Yeah, but he also has a team ofpeople.
Okay.
So everything that I'm saying,it applies not just to your
team, right?
But if you don't have one, youneed to know how to do this to
yourself.
You don't think Michael Jordanknew how to make a deal?
Of course he did.
That's crazy.
You know what I mean?
Um, so wherever you go, you'reyou're gonna want some lead
information.
(19:17):
You're gonna want to know whowho's the guy that I talked to.
Again, coming full swing, comefull circle.
That's something that GrantCardone talks about in his 10x
book.
Right?
But another book by Alex HormoHor Hormosy, right?
H-O-R-M-O-Z-I Hormosy, whatever.
Uh, his first one is called$100million offers.
(19:39):
The next one is$100 millionleads.
Okay.
And that is essentially figuringout these that that next
individual that you call, thatit's going to be a great
contact.
You can work a lot, you can worka lot smarter and a lot less
hard if you if you keep likegetting connected to the next
(20:02):
individual that is going to takeyou to that next step, that next
level.
And people like helping people,especially if you're on your way
up, because they start thinking,not in a selfish way, how can
this help me out?
And if you help somebody out,they're gonna remember you,
right?
And then you're gonna want tohelp them out.
And then you just docollaborations and so forth and
(20:22):
so on.
Now, I'm at about 20 minutesnow.
I don't ever do podcasts thislong, but I thought it was very
relevant to talk about this,right?
So there's only about two morebooks that I'm gonna recommend.
And again, these are allpurposeful for all walks of
life, okay?
And for me, especially forcomedy, right?
(20:45):
When you perform, and maybe asfar as the order of everything
that I'm saying, maybe thiswasn't the best order, but I
believe it was.
Uh, minus this one book.
I don't really know where to putthis next book on the list, but
um, you need it.
You need it, okay.
It's called With Winning inMind.
(21:08):
Okay.
And it's by a great author,okay, uh, Lanny Basham.
And essentially, it is aboutthis guy who on all scales of
life, it's not that he was aloser, okay, but he was really
(21:28):
just an unknown, right?
He was an unknown.
Um, and he decided that hewanted to be um, he wanted to
start competing.
He wasn't the fastest, not themost athletic, but he wanted to
be good at something.
So he took up marksmanship, howto shoot a rifle, right?
And no matter how good he did,he kept on becoming the in
(21:51):
second place and second placeover and over again.
Then he started interviewingdifferent individuals and
figuring out what tactics andtechniques they used, and he
made it into a formula, he madeit into a system.
And that system is the exactsystem that I use every single
time I go on stage.
You can use this system forbasketball, for creative
(22:13):
writing, for uh comedy, butessentially, and I'm
paraphrasing, he shows thedifferent phases of learning
information, which is theinitial starting process, right?
Uh the rehearsing phase, whichis after you've like learned or
(22:35):
memorized, you've been trainingsomething a lot, uh, not just
how to do something, thelearning phase, okay, but you
start implementing it uh intopractices.
And lastly, the execution phase,uh, which is you're live.
This is the one that counts.
This is real, let's go.
And um he breaks it down to asystematic, very, very simple
(22:58):
way.
And uh, it is a game changer ifyou're a performer on any level.
If you want to give a speech, ifyou want to you're doing comedy,
if you're a professionalathlete.
And uh that last executionphase, he actually um implores
that you use some sort of ananchor, a physical anchor.
(23:18):
So for me, it's when I grab themicrophone.
Okay, if you grab a microphone,even in your house, as an
example, hypothetically, or youever see a guy how he shoots a
um uh like a two-point freethrow, right, in basketball,
they have like a small little,some might call it a ritual,
right?
But you have an actual root,like a pre-read routine that you
(23:41):
do, okay, to get you zoned in.
And you should do that at not afafter you learn, but during your
practices.
So on the live, on the live day,the day of execution that you're
actually performing whateveryou're doing, okay, uh, that
physical cue puts you back topractice mode.
And at that point, you're fullyrelaxed.
(24:03):
All right.
And essentially what he's doingis he's making sure that you you
drill something in the practicephase, not the learning phase
when you're figuring out how todo something, right?
But the practice phase, you'redrilling it essentially to your
subconscious.
And once it's to yoursubconscious and you bring it to
the live uh performance, it'swhere it needs to be.
(24:24):
So you can be reactive, be inthe moment, but also you're
you're bringing yourself back tothat practice mode by repeating
that physical anchor point andgrabbing that microphone or
spinning that ball or bouncingit twice or whatever it is that
you do.
Game, and then you're onautopilot, which is you've heard
of the phrase uh flow state.
(24:45):
That's how you reach the flowstate.
He wanted to make a book tofigure out how you can do that,
and he did it.
It's absolutely brilliant.
Um, there's one last, last thingthat I have to do where I have
to swing back just for a minuteand talk about 10x.
Uh, and Grant Cardone's verygreat book of the 10x rule
method, etc.
He talks about getting known.
(25:07):
The reality is that you could do10,000 small things that don't
ever accumulate to anything, asfar as being a world-class
entertainer, a world-classathlete.
You have to have um, youessentially have to get known by
others because you may be thebest or better than somebody
(25:29):
else uh at a certain thing, suchas comedy, right?
It could be uh even shooting abasketball.
But if nobody knows, coming backto my original point, success is
not a vacuum.
If nobody knows, all right, thenyou're not you're doing no
service to yourself.
If anything, you're doing adisservice to yourself.
So imagine a world whereCoca-Cola, which in my opinion
(25:51):
is exponentially better thanPepsi.
But if nobody knew it, no one isever going to be interested in
the better product, theCoca-Cola, in this instance, if
they don't know about it.
And even if they've heard of it,uh, if not enough individuals
are talking about it.
So 10X does a huge uh uh partand job, great job in
(26:19):
over-delivering the concept andprinciple that you have to get
known.
Because for you to be world'sbest or the have this, that, and
the other, okay, the message hasto get out to the right
individuals.
Everybody has to start sayingit.
Everyone is your best reference,right?
Think about it like this.
You there there's no such thingas uh a cyber truck commercial,
(26:42):
doesn't exist.
You won't ever see a cyber truckcommercial, right?
It's all self-advertising.
Right?
And you want to be able to say ajoke that someone wants to
repeat.
You want to be able to have acar that's not just that you
love, but others are gonna wantto drive.
You're gonna want to be able tomake your free throws and be
(27:04):
consistent that somebody has anickname for you.
You know what I mean?
Um, and he really brings thatpoint across, and he has a lot
of different strategies as faras how you do it.
And even as far as businessgoes, if you call somebody up,
it's not the first call that'sgonna catch somebody's
attention.
But you want to follow up andyou continue.
(27:25):
He even has another book havingto do with following up, and
that's all it's about.
It's still a great read, butessentially, um that's that's
something that I'm pretty prettysure it's in 10x, but everything
that I'm saying right now, it'sthe only way that you can be
successful.
And I really do mean thatbecause if it's not you that's
(27:50):
implementing it, something elsehas to implement it.
Now, the other, I said two booksjust a few minutes ago that I
said I wanted to talk about.
One of them was um uh withwinning in mind, and the other
one, it's very simple, but it'svery powerful.
Okay.
(28:10):
It's also by Stephen Pressfieldcalled Do the Work.
And that essentially is justswinging the bat and following
through.
If one of the easiest, bestphrases, and another thing that
I live by, essentially, is uhmaking a plan and follow it.
(28:30):
You need to make a plan.
And this is my plan that I'vedone.
And it took a lot of reading anda lot of understanding, and more
important, a lot ofcomprehending to understand, not
just to be different, but why dopeople why should people listen
to me?
I want to build a story brand.
I need to learn my own marketingbecause I don't have a team of
individuals.
(28:51):
I'm not the rock, I'm not famousright now.
Okay.
But the implementation of allthese is something that you have
to do on a daily basis.
But how are you gonna do it ifyou don't really have a clue
what the steps are?
Guess what?
These are the steps.
These are the steps to besuccessful.
And why?
(29:11):
Because again, success is not avacuum.
Others are gonna help you.
These things may be implementedindirectly or directly or a
combination of both.
It could be just you that doesit or somebody else.
It could be both of you, okay?
But it will not be none of you.
You need to market yourself, youneed to make a checklist and
(29:33):
every single day be trying toknock out all of these.
And then at some point, if youcan delegate any responsibility
to somebody else, great.
It gives you more time to dosomething.
Do something else.
This was a huge refresher andsomething that I was actually
going to talk about in a podcastwith those guys that I said
(29:56):
earlier, right?
The H N D comedy Podcast.
With Hoffa and David.
But I thought I was thinkingabout it so much, and I really
wanted to discuss it.
So I just made this into like amaster podcast.
Not just if anybody wants tolisten to it, I can tell them
(30:18):
where to go.
Um but uh now we have less totalk about, which is actually in
a weird way good for the nexttime I go on their show.
Because if they listen to thisand I'm gonna send it to them,
uh the idea is a hundred daysfrom when we first met, we first
did that uh podcast earlier, umto see how far they've come, and
(30:42):
not just that, me as well.
You know, I have a specific datefor when my next 100-day mark
is.
But it'd be interesting to seewhat they've managed, what
they've learned, what they'veimplemented, and not just that,
the most important part 10x.
Your results.
Where are you?
I'm gonna leave on this one lastnote.
(31:04):
I always say that if you're just1% better every single day, in a
hundred days, you'll be a betterversion of yourself.
That essentially is the 10xrule.
Okay, be a better version, uhkick ass and be better.
(31:24):
And if possible, be 10 timesbetter every single day.
If you're more than 1% in ahundred days, you'll be better
than a better than a betterversion of yourself.
But at the very least, you needto be 1% better.
I'm Benja Well Dunn.
Check out these books.
(31:46):
This is important, not just tome to get this out, making
another imprint on my memory,which is something that I
learned from Lanny Basham, fromhis uh amazing, great book, With
Winning in Mind.
When you do things that you uhout loud, you can write them
down, you can say them out loudthe way I do in a podcast form.
(32:08):
But you need to make after agood day, you need to make these
imprints so that you make asecond memory after the fact.
In addition to also doingsomething, which is what I
learned in the Army, anafter-action report, which is
finding good things and badthings.
It's easy if you didn't have agood performance to write down
the bad.
Okay.
But you need to also, it's hardto find out what good there was.
(32:30):
And the flip side of that, ifyou had a great performance for
basketball or whatever, in theArmy, they always say after any
mission or task that you'redoing, you want to do an
after-action report.
Write down a few good things anda few bad things.
But what if you had a great day?
What if you're a professionalMMA fighter and you choked a guy
out and he won uh and um youbeat him, right?
(32:53):
Uh, even if it was on points,whatever, I don't want to
digress.
Um and you beat him in the first30 seconds, right?
How do you find bad in thatperformance?
That's where you become aprofessional.
It's finding the ability offinding bad when you do
extremely good, okay, becausewhen the good is very obvious,
and to find good when you didpotentially extremely bad.
(33:17):
You implement these things, youjust write them down.
Right now, essentially, on aninternational scale, I'm a
nobody.
However, in reality, I'm asomebody.
I'm a world-class professionalcomedian, and the world doesn't
know it.
So it's my responsibility to 10xmy life so that you're aware of
(33:40):
it.
The stuff that I'm doing, theimplementation, the jokes, it's
not going to be different, butthe world needs to know it.
And it's my responsibility totell them because I don't have a
team.
I don't have a team, but if Idid, they would help me.
There's no reason that you can'treach out to companies, to
colleges and call them and say,I want to talk to the athletics
(34:03):
director.
Who are you?
I'm so-and-so.
Don't let that recruiter come toyou.
Go to them.
Let them know why you need to beon that team.
Just like when I call a club orI call a guy, he might say no.
I might not build that storybrand.
I might not convince him, butI'm going to call him back.
I'm going to follow up.
Because if there's 10 guys andgirls or whatever calling, how
(34:24):
many do you think are doing asecond call after they've had a
successful call one time?
Probably less.
How about this?
How about a second follow-upphone call?
Even less than that.
You should be the only name,essentially, right, in this
guy's head for that comedy job,for that acting role, for that
scholarship, et cetera.
And all of these, all thesebooks that I talked about help
(34:46):
to implement that.
And I made it into like a smalllittle list that I tried to
implement and do every singleday about like 10 different
things to just lightly cover it.
A couple keywords and stuff likethat.
But write down the good if therewas basically any, not any, and
a bad performance.
(35:07):
Write down the bad if therebasically wasn't any and a good
performance.
Okay.
And vice versa, write the thebad and the good, whatever, for
each, regardless of what it is.
Be a professional and get afterit.
I'm Benji Well Dunn.
This is my method.
Check me out.
Peace.
Hey guys, this is just a footnote for this podcast
episode when I keep talkingabout books and leveling up in
your life.
I'm actually talking about notreading it, but listening to it
because I don't really have thetime and I'm sure that you don't
either to read.
But I will still buy thephysical book, listen to the
audio, take screenshots with myphone so I can go back to that
(00:28):
book later and underline themost impactful parts to me.
Then when I'm done listening tothat book, I will leave that
physical book on my work tablethat I do my comedy writing so
it can always be a reminder ofmy lessons learned.
And if I want to refresh, I canjust fan through it.
It's easier to fan through abook than an audio, just for
context.
Enjoy.
(00:48):
One of my biggest uh defects,but I know what it is.
So uh I've actually resolvedthat defect is believing that
for some reason I can doeverything myself.
Uh and I'm smart enough and Ihave enough wisdom to be able to
know that's not true.
Um, but for some reason my firstimpression is always that I can
(01:11):
do everything without any help.
But the reality is, is thatsuccess is not a vacuum.
Meaning, in this podcast, what Iwant to do is I was gonna talk
about all of the different, andit'll be very brief, uh, ways
and individuals uh that havehelped me the most, and the most
that have helped me are peopleare the those individuals that
have already made it in lifethat are successful and experts
(01:33):
in their own avenue.
And I learned from these peopledirectly through their words,
famous celebrities and all sortsof other individuals in the form
of books.
So I'm gonna read, I'm gonnatell you the titles of these
books and what the um uh andwhat the purpose of reading
(01:54):
these books are, because as Icontinue to say and continuously
believe in um anything that yousay out loud, which you don't
ever do unless you talk toyourself, I'm talking for a
podcast, but regardless, you'remaking an actual imprint of that
memory.
So this would be a refresher formyself and anyone listening.
This is gonna take you to thatnext level, okay?
(02:17):
So just as an example of howsuccess is not a vacuum.
If you look at a successfulcomedian, athlete, etc., they've
had coaches, they've hadmentors, they've had life
lessons, you got to learn how tostay away from bad crowds.
You've got to uh maybe have amanager, you gotta have somebody
to your marketing.
(02:37):
Uh, you may not be the bestathlete, but you've been making
a lot more money than somebodyelse uh because you're great at
marketing or or Instagram,whatever, fill in the blank,
right?
And even when it comes tocolleges, colleges want a
winning team.
But if they know a guy is thenumber two, okay, uh, and he has
a lot of people and guys andgirls or whatever that follow
(02:58):
him on Instagram, for example,for example, right?
Uh, and maybe he's lessexpensive, or maybe he might
even be more expensive to buy ifit was professional, or you'd
want him to go to that school,they're gonna choose that guy
over someone who's a bettertalent with less of a following
because it comes down to sellingtickets.
Um, so without further ado, hereis a list and a brief synopsis
(03:23):
of uh a brief summary of who andwhy.
So my problems and my answersare different than other people,
but if you deal withprocrastination, you need to
read the war of art because itlooks at procrastination as far
as something uh that you canfight and you can win on a daily
basis.
After you level up and you'veread that book and you've
(03:43):
adopted it, you understand theprinciples and the concepts.
Okay, after the war of art,which was written by uh Stephen
Pressfield, you want to read hisnext book.
All right.
Um it's called Turning Pro.
Okay.
It means what you do when youwhen you no longer procrastinate
(04:03):
and you want to not just beconsistent, but start making
money at it.
You want to start being betterat that activity.
And even if you're not gettingpaid, you want to be a
professional with your time,with your time management, your
organization, and everythingelse like that.
Now he has a few other bookswhich I think are good, but
they're a little bit morespecific.
Uh and it it's kind of like thesecond degree of the war of art.
(04:28):
And um I actually have it righthere.
I keep these books out um on mytable that I do all of my comedy
writing because it just they'rejust reminders, they're constant
reminders to me.
So after I'm done readingsomething, and by the way, I get
the audio version, um, I savereading, but a lot of these I
will read and I'll take physicalnotes, but I'll first listen to
(04:50):
it in the audio, and then I'lljust like kind of bookmark it
and I'll go back and likeunderline it.
Um, but anyway, it's called putyour ass where your heart wants
to be.
And that's right by my uh it'son my table, right by the chair.
So where I see it, again, that'sdefeating procrastination
because I know by seeing that Ineed to be in this chair.
(05:11):
Because when uh uh greatnessarrives and it comes in my mind
and I'm ready to write down anidea, I'm where I need to be and
not doing something elsesomewhere else.
And that's again, it's kind oflike a full circle as far as how
the war of art begins.
Because the first however manypages, he talks about uh
procrastination and getting hismorning coffee and doing all
(05:33):
this other stuff, and he knowsall he has to do is just sit
down.
But it's been like he goesthrough this entire list and you
realize he he's not justprocrastinating, he's finding
things to do, and he self-admitsit.
The ironic part is by notreading the war of art, you are
procrastinating.
So it's really interesting uhnot reading that book if you
(05:55):
actually do buy it.
Um, because yeah, it's a gamechanger.
I actually heard about that bookfrom Joe Rogan.
He kept giving copies of it.
He really believes that book andit helped him exponentially.
So I looked into it and it didthe exact thing for me as well.
So um another thing is um I hadthe honor and pleasure of doing
(06:17):
a podcast with these two really,really amazing guys, Hoffa and
David.
The podcast is called H D ComedyPodcast.
It's a Rough Hat production, asthey call it, and um it actually
comes out today, November the10th.
But one of the things after thepodcast, they mentioned to me uh
(06:39):
that they wanted to work ontheir brand.
So that being mentioned, thereis a great book, okay, for
building your brand, because youhave to understand if you if
you're a commercial product, ifyou're a car company, if you're
an advertising agency, if you'rea comedian, you have to
understand the biggest questionto ask yourself is why?
(07:01):
If you want to be a successfulpodcaster, not why do you want
to do that, but why should theylisten to you?
Why should they listen to myjokes?
What are you offering thateveryone else that has a podcast
is not offering?
And you can learn that verysimply and very easily by
getting a book from DonaldMiller called Building a Story
(07:24):
Brand.
And essentially, whether you'rea podcaster or an influencer or
a comedian for every joke, foryour whole product line, for
every car commercial.
Okay?
If you're a coach and it's yourteaching style, if you're a
singer, it could be not justyour image altogether, but it
could also be uh a song that youwrite individually.
(07:45):
Building a story brand by DonaldMiller is a game changer because
it will tell you essentially, itwill help you with the the
element of the story of whatyou're trying to have everybody
see when they look at you.
Okay.
And hopefully that's somethingthat they want to be a part of
as well.
They want to be a part of thatjourney.
(08:05):
I'm telling you, that is such agame changer.
I told one guy about it and hecalled me about it like every
other day after like he read thenext like five, ten, fifteen,
twenty pages.
He'd be calling me up, beinglike, this is so crazy, and it
is.
It's an amazing book.
And I'm gonna put all thesebooks down in the comment
section of uh of my Instagram.
(08:25):
You can check out my Instagram,and also for this one
individually, I will put it onYouTube specifically.
Uh now earlier I said that uhsuccess is not a vacuum, right?
And that's true.
You have to be your ownmarketing company.
Uh you have to be able, I mean,unless you have a team of
individuals that work for you,okay, that work for you, um you
(08:48):
have to be able to marketyourself, okay?
So multi-billionaire, okay,enthusiast, uh, entrepreneur,
mentor, etc.
This guy is the best of a groupof best.
He is just amazing, right?
(09:12):
Um he has two books.
He has many books, but two ofthem I thought were the biggest
game changer, both uh New YorkTimes bestsellers.
The first one is called Sell orBe Sold by Grant Cardome.
Okay.
And in that he essentially talksabout uh how everything in life
(09:33):
is sales.
And it is, realistically.
Um think about it like this.
If I'm not getting booked for acomedy club, okay, I have to
call a comedy club and tell themwhy.
Again, building a story brand.
But I have to, but uh heessentially is telling you if
you're talking to a girl, if youwant to be an athlete on a
certain basketball team, okay.
(09:55):
Um if if if you wanted to uhwhatever you're doing, you're
constantly selling yourself.
Everything is sales.
And he's right.
Right now I'm trying to convinceyou why you should listen to
this podcast.
Right now I'm convincing you whyyou should listen to my next
minute, let alone my nextsecond, right?
Everything has to count.
There cannot be fluff inbetween.
All right.
(10:16):
And uh sell or be sold prettymuch means in every
conversation, in every ideapoint that you are sharing,
there's gonna be one winner.
So you're gonna be you're gonnasell them on your idea, you're
gonna get that car sale, you'regoing to um uh convince them
that you should be on the team,that you should get the part in
the acting role, okay, that thatgirl should go out with you.
(10:40):
All right.
And the line goes on and on andon and on on all walks of life,
why you should listen to thispodcast, why you should hear me
as a world-class comedian, okay?
As opposed to them, their ideawinning, essentially, by saying,
I'm not interested.
It's your responsibility to sellthem on you, on your idea, on
(11:03):
your product, whatever it maybe.
And my product is myself in mylife, in my example in this
instance, right?
But it applies to you too.
So that is sell or be sold.
The second one, also by GrantCardone, game changer.
Okay, it's called 10x.
And my personal uh opinion isyou should buy his book, just
(11:25):
called 10x.
And it means to essentially takeever all of your principles and
ideas and so forth and so on,multiply that, multiply them by
10.
Because if you think uh I wantto be a little bit better, and
let's just say 100 days, I lovethe 100 day interval mark, okay?
Multiply your goal by 10.
(11:46):
Okay.
Uh instead of being like, I wantto lift 10 more pounds.
Let's just say it was the gym,for example, where I wanted to
make a hundred dollars, multiplyyour initial idea by ten.
This way, there's a famousphrase which is um, and I'm
paraphrasing, but if you aim forthe moon and fall among the
(12:08):
stars, you'll still besuccessful.
So that pretty much means mostindividuals fail in life as far
as the progress that they canmake, okay, uh, by not aiming
high enough.
So they they they essentiallythey're looking at the next step
to take.
When Grant Cardone isessentially saying, if that was
a staircase, look at the top ofthe stairs and see how many you
(12:30):
can jump.
See, see if you can take morethan one step at a time, okay?
But your goal is to be theentire hit to reach the entire
top of the staircase.
But don't focus on your steps,focus on the 10x, the 10x
multiplied by goal of where youwant to be.
And once you reach there,multiply it again by 10 because
(12:52):
it's a fit definitive number.
The one representing whereyou're at, and the zero
representing 10 times more,essentially.
And it's amazing because I had agoal of having 1,000 uh
individuals uh on my orfollowers as they're called on
Instagram.
I had read his book.
I said, okay, well, I want tomultiply it by 10.
(13:16):
So I I thought, you know, I Iwant I want to go from I was
thinking like I'm gonna go fromlike a hundred to a thousand.
And then in the process, Ididn't get in a hundred days, I
did not get a thousand.
But you know what?
I got about eight hundred.
And it was great.
And then um my next hundreddays, I try to blow through that
(13:36):
one thousand goal.
My 10x goal was still there,right?
Um, but because I was already at800, okay, you could either keep
that original initial goal oryou could 10x it again.
So what I did was I said, youknow what, I'm gonna blow
through 1000.
I didn't get a thousand, I got800.
So I multiplied by that that by10 um uh 100 days later.
(14:01):
So I failed my first goal of athousand, but I still did great
because I had eight eighthundred.
And then I worked hard to uhvery diligently, uh and I at
that 100-day mark when I had ahundred, I multiplied it by ten.
Okay, and I wanted eightthousand.
I didn't get eight thousand,okay, but I got about seven
(14:22):
thousand.
And I kept doing that,multiplying it by ten,
multiplying it by ten.
And the goal is to actually blowthrough that goal.
But remember, if you fail,you're still so much higher
because you aim so much higher.
And that's what 10x is allabout.
10x is all about essentiallymultiplying your goals by 10.
Okay.
(14:42):
And if you blow through it, thengreat.
Because you realize you're gonnabe taking such big steps up that
staircase.
You're not just gonna reach thetop of that staircase, you're
gonna be looking for more stairsto climb, higher, bigger goals.
And that's what you should bedoing.
I have goals of doing comedy ina stadium, okay?
I have goals of having sold-outcrowds and traveling.
(15:04):
These are all not far off.
It's where I'm currently at, andthen I'm just multiplying it
because I can do it.
If I'm doing it now, okay, andI'm taking my current success
and I just multiply it by 10.
I'm not doing anything differentas far as my goals, but my
(15:25):
progress, that's where I'maiming to be.
Okay, so that is 10x.
In my personal opinion, youshould get the audible called
the 10x mentor, which is onlyavailable on audible, so you can
hear the audio of it.
It's called the 10x mentor, butalso by the book to be able to
write stuff in it.
Now, in the audio version, Grantactually, he's a lot more vocal.
(15:49):
I mean, of course, it's audio,right?
Um, but there's a lot of stuffthat's in the 10x mentor that is
not in the um uh the actualbook, right?
So one more thing is as far asmarketing goes, um, it's
actually like a two-parter, allright?
(16:10):
Um I think that you need towrite everything down.
And there's a very successful,very easy book called the One
Page Marketing Plan.
Okay.
And it essentially tells you howto take all of the craziness of
your of a strategy that youwanted to employ, okay, and um
(16:34):
how to make it as simple aspossible.
And it has um a website and aPDF that you can fill out, and
you can make your entireone-page marketing plan from how
to get customers and make moremoney and stand out from the
crowd.
It's by an author, Alan Dibb.
Okay.
That is gonna help you out asfar as your strategy goes.
And if you wanted to simplifythat, if you wanted to simplify
(16:59):
that and condense it into a mucheasier read, you should buy
these.
And these are all important.
I'm not just saying it, theseare actually like you're
building a foundation, allright.
And I'm saying it in this order,this order on purpose.
Okay.
Um, there is two things that youneed as far as once you have
(17:25):
your strategy and you start toimplement it.
On the business aspect, you'regoing to want to be able to make
a$100 million offer.
So basically, uh that is a wayof saying that no matter what
you pitch somebody, going backto that 10X, that sell, it has
to be such good of an offer thatthey can't refuse it.
(17:47):
So Grant Cardone is not exactlysaying what to say, but he's
given the concept of why.
All right, there is a verysuccessful, very, very wealthy
guy, um, Alex Hormozy.
I'm probably saying that wrong,but he has two books, which I
think after the one-pagemarketing plan, you should
(18:08):
definitely look into, called$100million offers.
And it's essentially telling youwhat not just what, but now more
technically how, okay, and whyyou should be uh how you pretty
much polish up your offers.
So when you're selling yourideas to somebody, if you are a
basketball player or a musicianor anything like that, that you
(18:34):
will be able to uh convincethem.
Okay.
And of course it's your job toover-deliver and to follow
through.
Now, after any comedy show oranywhere else in life, you want
to continue to be networking.
And this is all on the premisethat you don't have a team of
people doing it, right?
But even if you have a team ofpeople, you should you don't you
think the net uh the rocknetworks for himself?
(18:57):
Yeah, but he also has a team ofpeople.
Okay.
So everything that I'm saying,it applies not just to your
team, right?
But if you don't have one, youneed to know how to do this to
yourself.
You don't think Michael Jordanknew how to make a deal?
Of course he did.
That's crazy.
You know what I mean?
Um, so wherever you go, you'reyou're gonna want some lead
information.
(19:17):
You're gonna want to know whowho's the guy that I talked to.
Again, coming full swing, comefull circle.
That's something that GrantCardone talks about in his 10x
book.
Right?
But another book by Alex HormoHor Hormosy, right?
H-O-R-M-O-Z-I Hormosy, whatever.
Uh, his first one is called$100million offers.
(19:39):
The next one is$100 millionleads.
Okay.
And that is essentially figuringout these that that next
individual that you call, thatit's going to be a great
contact.
You can work a lot, you can worka lot smarter and a lot less
hard if you if you keep likegetting connected to the next
(20:02):
individual that is going to takeyou to that next step, that next
level.
And people like helping people,especially if you're on your way
up, because they start thinking,not in a selfish way, how can
this help me out?
And if you help somebody out,they're gonna remember you,
right?
And then you're gonna want tohelp them out.
And then you just docollaborations and so forth and
(20:22):
so on.
Now, I'm at about 20 minutesnow.
I don't ever do podcasts thislong, but I thought it was very
relevant to talk about this,right?
So there's only about two morebooks that I'm gonna recommend.
And again, these are allpurposeful for all walks of
life, okay?
And for me, especially forcomedy, right?
(20:45):
When you perform, and maybe asfar as the order of everything
that I'm saying, maybe thiswasn't the best order, but I
believe it was.
Uh, minus this one book.
I don't really know where to putthis next book on the list, but
um, you need it.
You need it, okay.
It's called With Winning inMind.
(21:08):
Okay.
And it's by a great author,okay, uh, Lanny Basham.
And essentially, it is aboutthis guy who on all scales of
life, it's not that he was aloser, okay, but he was really
(21:28):
just an unknown, right?
He was an unknown.
Um, and he decided that hewanted to be um, he wanted to
start competing.
He wasn't the fastest, not themost athletic, but he wanted to
be good at something.
So he took up marksmanship, howto shoot a rifle, right?
And no matter how good he did,he kept on becoming the in
(21:51):
second place and second placeover and over again.
Then he started interviewingdifferent individuals and
figuring out what tactics andtechniques they used, and he
made it into a formula, he madeit into a system.
And that system is the exactsystem that I use every single
time I go on stage.
You can use this system forbasketball, for creative
(22:13):
writing, for uh comedy, butessentially, and I'm
paraphrasing, he shows thedifferent phases of learning
information, which is theinitial starting process, right?
Uh the rehearsing phase, whichis after you've like learned or
(22:35):
memorized, you've been trainingsomething a lot, uh, not just
how to do something, thelearning phase, okay, but you
start implementing it uh intopractices.
And lastly, the execution phase,uh, which is you're live.
This is the one that counts.
This is real, let's go.
And um he breaks it down to asystematic, very, very simple
(22:58):
way.
And uh, it is a game changer ifyou're a performer on any level.
If you want to give a speech, ifyou want to you're doing comedy,
if you're a professionalathlete.
And uh that last executionphase, he actually um implores
that you use some sort of ananchor, a physical anchor.
(23:18):
So for me, it's when I grab themicrophone.
Okay, if you grab a microphone,even in your house, as an
example, hypothetically, or youever see a guy how he shoots a
um uh like a two-point freethrow, right, in basketball,
they have like a small little,some might call it a ritual,
right?
But you have an actual root,like a pre-read routine that you
(23:41):
do, okay, to get you zoned in.
And you should do that at not afafter you learn, but during your
practices.
So on the live, on the live day,the day of execution that you're
actually performing whateveryou're doing, okay, uh, that
physical cue puts you back topractice mode.
And at that point, you're fullyrelaxed.
(24:03):
All right.
And essentially what he's doingis he's making sure that you you
drill something in the practicephase, not the learning phase
when you're figuring out how todo something, right?
But the practice phase, you'redrilling it essentially to your
subconscious.
And once it's to yoursubconscious and you bring it to
the live uh performance, it'swhere it needs to be.
(24:24):
So you can be reactive, be inthe moment, but also you're
you're bringing yourself back tothat practice mode by repeating
that physical anchor point andgrabbing that microphone or
spinning that ball or bouncingit twice or whatever it is that
you do.
Game, and then you're onautopilot, which is you've heard
of the phrase uh flow state.
(24:45):
That's how you reach the flowstate.
He wanted to make a book tofigure out how you can do that,
and he did it.
It's absolutely brilliant.
Um, there's one last, last thingthat I have to do where I have
to swing back just for a minuteand talk about 10x.
Uh, and Grant Cardone's verygreat book of the 10x rule
method, etc.
He talks about getting known.
(25:07):
The reality is that you could do10,000 small things that don't
ever accumulate to anything, asfar as being a world-class
entertainer, a world-classathlete.
You have to have um, youessentially have to get known by
others because you may be thebest or better than somebody
(25:29):
else uh at a certain thing, suchas comedy, right?
It could be uh even shooting abasketball.
But if nobody knows, coming backto my original point, success is
not a vacuum.
If nobody knows, all right, thenyou're not you're doing no
service to yourself.
If anything, you're doing adisservice to yourself.
So imagine a world whereCoca-Cola, which in my opinion
(25:51):
is exponentially better thanPepsi.
But if nobody knew it, no one isever going to be interested in
the better product, theCoca-Cola, in this instance, if
they don't know about it.
And even if they've heard of it,uh, if not enough individuals
are talking about it.
So 10X does a huge uh uh partand job, great job in
(26:19):
over-delivering the concept andprinciple that you have to get
known.
Because for you to be world'sbest or the have this, that, and
the other, okay, the message hasto get out to the right
individuals.
Everybody has to start sayingit.
Everyone is your best reference,right?
Think about it like this.
You there there's no such thingas uh a cyber truck commercial,
(26:42):
doesn't exist.
You won't ever see a cyber truckcommercial, right?
It's all self-advertising.
Right?
And you want to be able to say ajoke that someone wants to
repeat.
You want to be able to have acar that's not just that you
love, but others are gonna wantto drive.
You're gonna want to be able tomake your free throws and be
(27:04):
consistent that somebody has anickname for you.
You know what I mean?
Um, and he really brings thatpoint across, and he has a lot
of different strategies as faras how you do it.
And even as far as businessgoes, if you call somebody up,
it's not the first call that'sgonna catch somebody's
attention.
But you want to follow up andyou continue.
(27:25):
He even has another book havingto do with following up, and
that's all it's about.
It's still a great read, butessentially, um that's that's
something that I'm pretty prettysure it's in 10x, but everything
that I'm saying right now, it'sthe only way that you can be
successful.
And I really do mean thatbecause if it's not you that's
(27:50):
implementing it, something elsehas to implement it.
Now, the other, I said two booksjust a few minutes ago that I
said I wanted to talk about.
One of them was um uh withwinning in mind, and the other
one, it's very simple, but it'svery powerful.
Okay.
(28:10):
It's also by Stephen Pressfieldcalled Do the Work.
And that essentially is justswinging the bat and following
through.
If one of the easiest, bestphrases, and another thing that
I live by, essentially, is uhmaking a plan and follow it.
(28:30):
You need to make a plan.
And this is my plan that I'vedone.
And it took a lot of reading anda lot of understanding, and more
important, a lot ofcomprehending to understand, not
just to be different, but why dopeople why should people listen
to me?
I want to build a story brand.
I need to learn my own marketingbecause I don't have a team of
individuals.
(28:51):
I'm not the rock, I'm not famousright now.
Okay.
But the implementation of allthese is something that you have
to do on a daily basis.
But how are you gonna do it ifyou don't really have a clue
what the steps are?
Guess what?
These are the steps.
These are the steps to besuccessful.
And why?
(29:11):
Because again, success is not avacuum.
Others are gonna help you.
These things may be implementedindirectly or directly or a
combination of both.
It could be just you that doesit or somebody else.
It could be both of you, okay?
But it will not be none of you.
You need to market yourself, youneed to make a checklist and
(29:33):
every single day be trying toknock out all of these.
And then at some point, if youcan delegate any responsibility
to somebody else, great.
It gives you more time to dosomething.
Do something else.
This was a huge refresher andsomething that I was actually
going to talk about in a podcastwith those guys that I said
(29:56):
earlier, right?
The H N D comedy Podcast.
With Hoffa and David.
But I thought I was thinkingabout it so much, and I really
wanted to discuss it.
So I just made this into like amaster podcast.
Not just if anybody wants tolisten to it, I can tell them
(30:18):
where to go.
Um but uh now we have less totalk about, which is actually in
a weird way good for the nexttime I go on their show.
Because if they listen to thisand I'm gonna send it to them,
uh the idea is a hundred daysfrom when we first met, we first
did that uh podcast earlier, umto see how far they've come, and
(30:42):
not just that, me as well.
You know, I have a specific datefor when my next 100-day mark
is.
But it'd be interesting to seewhat they've managed, what
they've learned, what they'veimplemented, and not just that,
the most important part 10x.
Your results.
Where are you?
I'm gonna leave on this one lastnote.
(31:04):
I always say that if you're just1% better every single day, in a
hundred days, you'll be a betterversion of yourself.
That essentially is the 10xrule.
Okay, be a better version, uhkick ass and be better.
(31:24):
And if possible, be 10 timesbetter every single day.
If you're more than 1% in ahundred days, you'll be better
than a better than a betterversion of yourself.
But at the very least, you needto be 1% better.
I'm Benja Well Dunn.
Check out these books.
(31:46):
This is important, not just tome to get this out, making
another imprint on my memory,which is something that I
learned from Lanny Basham, fromhis uh amazing, great book, With
Winning in Mind.
When you do things that you uhout loud, you can write them
down, you can say them out loudthe way I do in a podcast form.
(32:08):
But you need to make after agood day, you need to make these
imprints so that you make asecond memory after the fact.
In addition to also doingsomething, which is what I
learned in the Army, anafter-action report, which is
finding good things and badthings.
It's easy if you didn't have agood performance to write down
the bad.
Okay.
But you need to also, it's hardto find out what good there was.
(32:30):
And the flip side of that, ifyou had a great performance for
basketball or whatever, in theArmy, they always say after any
mission or task that you'redoing, you want to do an
after-action report.
Write down a few good things anda few bad things.
But what if you had a great day?
What if you're a professionalMMA fighter and you choked a guy
out and he won uh and um youbeat him, right?
(32:53):
Uh, even if it was on points,whatever, I don't want to
digress.
Um and you beat him in the first30 seconds, right?
How do you find bad in thatperformance?
That's where you become aprofessional.
It's finding the ability offinding bad when you do
extremely good, okay, becausewhen the good is very obvious,
and to find good when you didpotentially extremely bad.
(33:17):
You implement these things, youjust write them down.
Right now, essentially, on aninternational scale, I'm a
nobody.
However, in reality, I'm asomebody.
I'm a world-class professionalcomedian, and the world doesn't
know it.
So it's my responsibility to 10xmy life so that you're aware of
(33:40):
it.
The stuff that I'm doing, theimplementation, the jokes, it's
not going to be different, butthe world needs to know it.
And it's my responsibility totell them because I don't have a
team.
I don't have a team, but if Idid, they would help me.
There's no reason that you can'treach out to companies, to
colleges and call them and say,I want to talk to the athletics
(34:03):
director.
Who are you?
I'm so-and-so.
Don't let that recruiter come toyou.
Go to them.
Let them know why you need to beon that team.
Just like when I call a club orI call a guy, he might say no.
I might not build that storybrand.
I might not convince him, butI'm going to call him back.
I'm going to follow up.
Because if there's 10 guys andgirls or whatever calling, how
(34:24):
many do you think are doing asecond call after they've had a
successful call one time?
Probably less.
How about this?
How about a second follow-upphone call?
Even less than that.
You should be the only name,essentially, right, in this
guy's head for that comedy job,for that acting role, for that
scholarship, et cetera.
And all of these, all thesebooks that I talked about help
(34:46):
to implement that.
And I made it into like a smalllittle list that I tried to
implement and do every singleday about like 10 different
things to just lightly cover it.
A couple keywords and stuff likethat.
But write down the good if therewas basically any, not any, and
a bad performance.
(35:07):
Write down the bad if therebasically wasn't any and a good
performance.
Okay.
And vice versa, write the thebad and the good, whatever, for
each, regardless of what it is.
Be a professional and get afterit.
I'm Benji Well Dunn.
This is my method.
Check me out.
Peace.
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